Experience

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  Synite Digital

  • Pakistan
  • Advertising Services
  • 1 - 100 Employee

  • Senior Digital Media Manager

    • Mar 2023 - Present

    - Media Strategy: Researching & Planning full Annual Media Strategies which cater specifically to brands nature and Media Objectives- Digital Advertising: Execution and reporting of campaigns throughout the digital platforms including Facebook, Instagram, Google Adwords, Twitter, Snapchat, Linkedin & TikTok.- Media Planning: Delivering digital advertising media plans through allocating budgets among different platforms and vendors, using tools like Facebook’s campaign Planner and Google’s Keyword Planner.- Monitor, analyze, and report on campaign results to optimize campaign performance.- Remarketing & Retargeting Campaigns to drive traffic and reacquiring potential customers.- Media Buying: Dealing with local and global suppliers.- Account Management: Handling of advertising accounts from planning to buying to reporting.- Analyze data from various sources to develop understanding on consumer insights, market trends, competition, etc. As a result deliver data-driven media solutions.- Clients include (Phillip Morris, State Bank Of Pakistan, State Life Pakistan, KFC, Indus Hospital, Habib Metro Bank).

  • Digital Media Manager

    • Mar 2022 - Feb 2023

    - Develop and implement digital media strategies across levels.- Plan, implement and lead multi-channel digital marketing campaigns and to drive brand awareness, user acquisition, retention, retargeting and user growth.- Overseeing media campaign from beginning to the end.- Optimize all digital marketing campaigns and ads to reach success metrics and optimize for maximum output from the best-performing channels and placements.- Measure and report performance of all digital marketing campaigns, and asses against goals (ROI).- Tags & Pixel Management for websites through co-ordination with website vendor for smooth performance of performance based campaigns.- Analyzing web metrics via Google Analytics and multiple data sets to provide a holistic view of campaign report to client.- Clients include (SBP, HBFC, KFC, Dominos, Hilal Foods, Indus Hospital, Hameed Lateef Hospital, Diners, Beaconhouse School System, Beacon Energy Limited).

  • Digital Media Executive

    • Mar 2019 - Feb 2022

    - Plan, implement & optimize short and long-term digital marketing strategies for our clients.- Develop and implement new digital paid campaigns and events to develop brand awareness and maintain brand consistency.- Measure and report performance of all digital marketing campaigns, and asses against goals (ROI).- Manage the planning and execution of all digital marketing projects.- Monitoring the performance of every paid campaign along with new trends through Google Analytics and modifying the campaigns accordingly.- Working closely with client in order to improve website performance.- Working for (Mothercare Pakistan, KFC, Dominos, Hilal, Indus Hospital, edenrobe, Furor, Jubilee General Insurance, Diners, Beaconhouse School System, HBFC, Beacon Energy Limited).

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  MWM Studioz - Software | Mobile Apps | eCommerce | Social Media Marketing

  • Pakistan
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Digital Marketing Executive

    • May 2018 - Jan 2019

    Plan, implement and optimize short and long-term digital marketing strategies for our clients (Edenrobe, Furor, Bed&Bath and many more).- Allocation of digital marketing budget.- Crafting and curating social media content from a variety of sources and optimizing posts for our target audiences- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI )- Develop and implement new digital paid campaigns and events to develop brand awareness and maintain brand consistency.- Manage the planning and execution of all digital marketing projects.- Brainstorm new and creative growth strategies.- Create and plan a variety of PPC campaigns across a range of digital channels- Overseeing accounts on search platforms (e.g. Google AdWords)- Make creative suggestions for advert templates.- Overseeing existing campaigns and making optimizing them.- Keeping abreast of PPC and SEM trends- Crafting & designing newsletter.

  • Jr. Digital Marketing Executive

    • Feb 2018 - Apr 2018

    Plan, implement and optimize short and long-term digital marketing strategies for our clients (Edenrobe, Furor, Bed&Bath and many more).- Allocation of digital marketing budget.- Crafting and curating social media content from a variety of sources and optimizing posts for our target audiences- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI )- Develop and implement new digital paid campaigns and events to develop brand awareness and maintain brand consistency.- Manage the planning and execution of all digital marketing projects.- Brainstorm new and creative growth strategies.- Create and plan a variety of PPC campaigns across a range of digital channels- Overseeing accounts on search platforms (e.g. Google AdWords)- Make creative suggestions for advert templates.- Overseeing existing campaigns and making optimizing them.

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  TradeKey

  • Karachi, Pakistan

  • Buyer Consultant / Key Account Manager

    • Apr 2017 - Nov 2017
    • Karachi, Pakistan

    Major Area of work:-• Identify potential areas to develop business for client.• Find potential Buying Requirements/Inquiries/Importers.• Find relevant current buying needs from different buying houses.• Identify potential markets to run email marketing campaigns on different occasions.• Helping clients to negotiate with customers.• Maintaining customer profile• Fulfilling the commitments mentioned in member profile• Online research for external buyers from internet resources• Negotiations with customer and closing the order for clients.