Okay, let’s break it down. Shad has a solid skillset in UX design, including usability testing and human-computer interaction. His proficiency in design tools like Illustrator and InDesign is also a plus. However, his location in Indianapolis, Indiana, is not a major hub for tech or design talent, which might put his earning potential slightly below average. Considering his skills and experience, I'd estimate his hourly rate to be around $125, which is slightly below the national average for UX designers in the US. This is because his location is not as competitive as cities like San Francisco or New York, but still reflects his value as a skilled designer.