Experience

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  UW Blueprint

  • Product Designer, VP Design

    • Aug 2020 - Apr 2024

    Leading 16 designers across 8 product teams through weekly design critiques while facilitating and hosting workshops with external partners. Product Designer, VP Design, and currently a Design Mentor. Designing translation platform & commenting system for Planet Read to streamline the creation of AniBooks with 609k Youtube subscribers & 20M+ total viewers. Shipped and designed fundraising platform for Raising the Roof supporting 200 local agencies through annual toque campaign.

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  Meta

  • San Francisco Bay Area

  • Content Design Intern

    • May 2023 - Aug 2023
    • San Francisco Bay Area

    Implemented a content and distribution strategy to establish a youth-friendly voice and tone for 20+ Horizon World notifications.Conducted UXR and advocated for A/B testing on notification design with a 0.3% increase in CTR, in addition to socializing insights of an audit on existing notifications and a literature review.Case study here: https://www.shaahana.tech/meta-case-study

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  Bubble

  • New York, New York, United States

  • Product Design Intern

    • Sep 2022 - Feb 2023
    • New York, New York, United States

    Owned the E2E design of a guided tutorial with Bubble’s component library, with success defined as improvements in 0-1 and 0-7 day retention and conversion within 4 weeks.Collaborated with XFN such as PMM, product, UXR, and education to identify user needs and action on feedback.Case study here: https://www.shaahana.tech/bubble-case-study

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  Intuit

  • Toronto, Ontario, Canada

  • Product Design Intern

    • Jan 2022 - Apr 2022
    • Toronto, Ontario, Canada

    Partnered with the service delivery and development teams to optimize the customer experience during peak service delivery to reduce a drop in PRS from 18 to 5 pts during tax seasons.Collaborated with 10+ cross-functional stakeholders to host discovery and ideation workshops, gathering product insights and leading feasibility discussions based on customer impact, business impact, and technical feasibility.

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  Ceridian

  • Toronto, Ontario, Canada

  • Product Designer

    • May 2021 - Sep 2021
    • Toronto, Ontario, Canada

    Building a component-based cross-platform design system to be used by 30+ designers. Leading the design of iOS earning widgets & mobile organization chart with 1.2M expected users on Dayforce Mobile.

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  Ontario Digital Service

  • Waterloo, Ontario, Canada

  • Product Designer

    • Sep 2020 - Dec 2020
    • Waterloo, Ontario, Canada

    Re-envisioned the user experience on Figma with ServiceOntario’s appointment booking system projected to reduce in-person wait times by 91% iterating on feedback for design decisions from 15 user interviews. Led a review of Ontario.ca by leveraging Google Analytics and 20+ user interviews with a focus on reducing bounce rates, exit rates, & increasing page views through content strategy & site architecture.Conducted discovery work including market analysis and stakeholder interviews with the Ministry of Labour, and led the creation of a small business toolkit.

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  Tech+ UW

  • Visual Designer

    • Aug 2020 - Dec 2020

    Redesigning website and marketing materials for Hack the Globe with a projected 15% increase in website visits from students and MNCs and expected reach of 11.5k students

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  You.i TV

  • Project Coordinator

    • Jan 2020 - May 2020

    Managed a cross-functional team in development of a streaming app.Communicated statement of work for contract value of $36k with client, outlining resourcing and feature prioritization. Improved communication for 10+ client-facing projects through a Confluence template to address dependencies, account overview, and risk anticipations.

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  Lush Fresh Handmade Cosmetics North America

  • Brand Ambassador

    • Jul 2018 - Jun 2019

    • Promoted monthly social justice campaigns and advocated for sustainable and ethical production sources (cruelty-free, fair trade) resulting in the passing of bills such as BILL S-214. • Presented personal recommendations to customers through consultations with knowledge of 100+ wellness products, both as a team and individually, while garnering $1000CAD (team total) in sales each day to reach a daily sales quota, with increased sales during peak season through effective product explanation. • Arranged storefront to increase sales while stocking products when low in supply to adhere to company-wide standards.

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  Kumon North America, Inc.

  • Markham, ON

  • Assistant Instructor

    • Sep 2015 - Jun 2019
    • Markham, ON

    • Instructed 250 students each shift at a time between the ages of 3-18 through teaching the English and mathematics programs in Kumon levels 7A (equivalent to pre-kindergarten) to L (equivalent to grade 12 OSSD), developing patience and interpersonal skills. • Trained employees through on-site teaching as well as participating in a training video increasing staff efficiency.

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  Mackenzie Health

  • Toronto, Canada

  • Medicine Program Summer Intern

    • Jul 2018 - Aug 2018
    • Toronto, Canada

    • Observed patient rounds each morning between doctors, physiotherapists, and nurses while creating a plan for patient care specific to their reason for hospitalization. • Provided company for patients by engaging in conversation, reading books, playing games and conversing with each patient for 30 minutes at a time, resulting in improvements of mental health through empathy. • Designed cards with translations and images in 8 languages (most common languages spoken by patients in this unit) with conversation starters and basic questions to be used by volunteers, nurses, doctors, therapists and physiotherapists to counteract lack of social communication within hospitals due to cultural differences, dementia, or language barriers. • Created 200+ craft packs for children within the hospital ensuring a positive hospital experience. • Developed a Google Site (promoting awareness of dangerous disease spreading presented to the staff of this unit (20 workers including nurses, doctors, and physiotherapists).