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Serina O'brien
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Bio
Credentials
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Google Project Management: Specialization
GoogleJun, 2024- Apr, 2026 -
Agile Project Management
GoogleMay, 2024- Apr, 2026 -
Project Execution: Running the Project
GoogleMay, 2024- Apr, 2026 -
Project Planning: Putting It All Together
GoogleMay, 2024- Apr, 2026 -
Foundations of Project Management
GoogleApr, 2024- Apr, 2026 -
Project Initiation: Starting a Successful Project
GoogleApr, 2024- Apr, 2026 -
Colored Gemstones Course
International School of GemologyJul, 2023- Apr, 2026 -
Gemology Tools and Techniques
International School of GemologyJun, 2023- Apr, 2026 -
Created and Treated Gemstones
International School of GemologyMay, 2023- Apr, 2026 -
Introduction to Gemology
International School of GemologySep, 2020- Apr, 2026 -
Introduction to Watches
International School of GemologySep, 2020- Apr, 2026 -
Pearl Specialist
Pearls As OneSep, 2020- Apr, 2026
Experience
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Dallas Gold & Silver Exchange
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Euless, Texas, United States
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Buyer
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Nov 2023 - Present
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Euless, Texas, United States
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P&J PAWN
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Dallas, Texas, United States
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Jewelry Manager
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Apr 2019 - Sep 2023
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Dallas, Texas, United States
Managing to make and exceed every goal previously set, and break the new one set forth each and every time for the first time in company history by a non spanish speaker while newly hired individuals are unable to break the new records i continue to break my own. While also increasing profit margins by taking over pricing and acquisition of our number one asset we continue to grow in margin.● Deliver immediate and knowledgeable service to customers/vendors bringing in or purchasing merchandise● Research and develop relationships with new and existing vendors● Research local markets to identify products high in-demand● Provide recommendations to fit customers unique shopping needs and budgets● Appraise according to current market conditions, authenticity, and value● Negotiate with customers regarding prices on jewelry, firearms, and electronics● Coordinate effective marketing campaigns to increase brand awareness and drive sales● Plan and execute successful SEO strategies to drive online and in-store traffic● Track website analytics and provide detailed reports● Serve as the main point of contact for clients, fielding questions in a timely manner● Manage digital marketing strategies to meet customer goals and objectives● Analyze the performance of all marketing programs to identify best sales opportunities
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Licensed Realtor
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Jul 2019 - Jul 2020
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Remax
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Highland Village
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Licensed Real Estate Agent
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May 2018 - Jul 2019
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Highland Village
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Store Manager
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May 2016 - Jul 2017
• Led and inspired a sales team to provide an unparalleled customer experience, resulting in loyal customers and successful business outcomes for Sprint and its shareholders• Demonstrated passion regarding my team, teaching and coaching on the sales floor, and inspiring continuous learning on new products and solutions• Encouraged consistent success and career development through formal, weekly and monthly one-on-one coaching sessions• Enjoyed the challenge of analyzing individual and team performance against business goals and implementing business improvement strategies• Deliver operational and merchandising excellence in a dynamic environment• Reviewed grand opening procedures and consulted on smoother transitions moving forward for each grand opening• Won best sales company wide multiple months• Built a reputation for providing excellent customer service • Consistently received bonuses and salary increases based on good performance • Received excellent performance evaluations• Proved most excellent at performing best practices becoming the training hub for the state• Developed and implemented the audit procedures to be used company wide• Reviewed and improved the inventory control procedures
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Things Remembered
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Frisco, TX
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Store Manager
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Mar 2015 - May 2016
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Frisco, TX
• Responsible for assisting the Store Manager for all of the assets of the store (cash, inventory, equipment) as well as in charge of a staff (3-15 employees) in the absence of the Store Manager• Accountable to ensure that the store meets sales and financial targets while maintaining full compliance with a variety of operational controls• Assisted the Store Manager in achieving sales and other financial targets. Must be able to analyze and understand financial goals/reports and track both individual and store results.• Assisted the Store Manager with recruiting. interviewing, hiring, and training employees (staff of 3-15) according to company guidelines• Supervision of employees engaged in sales work, production, taking inventory, order fulfillment, and reconciling cash and sales receipts• Won company wide top store year over year and best percentage to goal store at 165%• Increased the overall value of operational support within store• Earned recognition from supervisors for outstanding performance• Assisted in increasing revenue within the store that led to the store being classified in the next tier for volume
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Dragonfly E-Cigs
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Frisco, TX
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Store Manager
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Jul 2013 - Mar 2015
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Frisco, TX
• Responsible for successful management of the store• Order processing and production management responsibilities• Maintained laboratory level clean spaces for production• Created operational standards to be utilized company wide• Created inventory system and standards to be utilized company wide• Recognized for strong work ethic by clients and managers • Consulted in creation of customer loyalty plan
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Marshalls
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Grapevine, TX
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Department Manager
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Jan 2011 - Jul 2013
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Grapevine, TX
• Responsible for assisting with the day-to-day operations of their department including scheduling, processing of merchandise, and managing employees• Duties include training employees, assisting customers, and organizing the store• Created and maintained all visual merchandising sets• Increased sales 30% within 1 month. Maintained an exceeding of quota and steady year over year growth. Improved operational excellence within department • Received outstanding performance assessment
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Education
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2018 - 2019Better School Of Home Inspection
Real Estate Inspector's License, Building/Home/Construction Inspection/Inspector -
2018 - 2019
Career Academy/Adult Education
Project Management, Project Management -
2018 - 2019
Career Academy/Adult Education
Risk Management, Risk Management -
2018 - 2018
Trendimi
Introduction to Interior Design, Interior Design -
2010 - 2012
North Lake College
Associate's degree, Psychology -
2023 -
International School Of Gemology
Gemologist Appraiser Certification, Gemology
Suggested Services
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Industry Focus. “Retail”
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