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Sergio Paulo Ines

Creative Director at What My Boyfriend Wore
Intro Book
Sergio Paulo Ines, a seasoned Creative Director with 12 years of experience in Cape Town, South Africa, excels in Advertising, Social Media Marketing, and Digital Marketing.
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Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • English Native or bilingual proficiency
Skills
  • Advertising
  • Social Media Marketing
  • Online Advertising
  • Digital Marketing
  • Customer Service
  • Show all
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Bio

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Sergio Paulo Ines is a seasoned creative leader with 12 years of experience in managing through-the-line creative departments and clients at What My Boyfriend Wore. As a skilled Editor and Associate Creative Director at DDB Tribal Group, FCB Global, and The Jupiter Drawing Room - Johannesburg, he has elevated the craft of creative work, driving change in perceptions about his agencies. His expertise spans Digital Strategy, Content Creation, Social Media Strategy, and Photography. Throughout his career, Sergio has honed his skills in Advertising, Social Media Marketing, Online Advertising, Digital Marketing, Customer Service, Online Marketing, Digital Media, Analytics, Digital Strategy, Marketing, and Design. He holds an ND in Graphic Design from the University of Johannesburg, where he refined his Commercial and Advertising Art skills. As a native English speaker, Sergio brings a unique perspective to his work, leveraging his proficiency in this key language to drive results in his roles.

Experience

  • What My Boyfriend Wore
    • Creative Director
      • Jan 2018 - Present

      Managing the through the line creative department and clients. Raising the craft and level of the creative work in order to change perceptions about the agency.

    • Editor
      • 2012 - Present

      Digital strategy, content creation, social media strategy, social media management, photography

  • DDB Tribal Group
    • Johannesburg Area, South Africa
    • Associate Creative Director
      • Jul 2011 - Sep 2012
      • Johannesburg Area, South Africa

  • FCB Global
    • Johannesburg Area, South Africa
    • Creative Director
      • Aug 2010 - Jun 2011
      • Johannesburg Area, South Africa

  • The Jupiter Drawing Room - Johannesburg
    • Johannesburg Area, South Africa
    • Senior Art Director to Creative Group Head
      • 2005 - 2010
      • Johannesburg Area, South Africa

  • Blast Brand Catalysts
    • Johannesburg Area, South Africa
    • Junior Art Director to Middle Weight Art Director
      • 2002 - 2005
      • Johannesburg Area, South Africa

  • Net#work BBDO
    • Johannesburg Area, South Africa
    • Jnr Art Director
      • 2001 - 2002
      • Johannesburg Area, South Africa

  • Edgars
    • sales assistant
      • 1996 - 1999

Education

  • 1996 - 1999
    University of Johannesburg
    ND Graphic Design, Commercial and Advertising Art
  • The Hill High School

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