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Sergio Barrios is a seasoned public affairs professional with 20+ years of experience in government relations, strategic planning, and leadership. He has held senior roles at Mike's Hard Lemonade, Heineken USA, and Senator Dede Alpert, with expertise in legislative relations, community development, and public policy.

Experience

    • United States
    • Food and Beverage Services
    • 200 - 300 Employee
    • Senior Vice President of Government Affairs
      • Aug 2016 - Present

    • Vice President of Government Affairs
      • May 2012 - Aug 2016

      Currently leading the Government Affairs Function-Evaluates pending legislation.-Survey's legislation's impact on the organization.-Develops organizations response to legislation.-Builds relationships with federal, state and local authorities, regulatory agency heads and key policy makers.

    • Director of Public Affairs
      • Jul 2009 - May 2012

      -Evaluates pending legislation. -Survey's legislation's impact on the organization. -Develops organizations response to legislation. -Builds relationships with federal, state and local authorities, regulatory agency heads and key policy makers.

    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Director of Public Affairs
      • Oct 2006 - Nov 2008

      Responsible for the creation of strategy for the legislative and community affairs programing for Heineken USA in the United States. This includes representing Heineken USA at hearings or coalitions which have included container restrictions to franchise legislation. Responsible for presenting to senior management regarding legislative threats and opportunities to affect change in the restrictive environment which we operate in. Responsible for managing to two professionals and setting the agenda for the public affairs aspect of the department. Responsible for representing Heineken to external organizations such as NABI, SGAC & PAC just to name a few. A member of the Corporate Relations management team, helping direct the overall focus of the department. I also manage the Heineken Good Government Fund which is HUSA's Federal PAC and ensure that we comply with FEC regulations

    • Public Affairs Manager
      • Apr 2001 - Oct 2006

      Responsible for the legislative and philanthropic affairs for Heineken USA for the Western and Central Regions which encompassed 30 states. Issues ranging from Franchise Law to Excise Tax we were heavily involved. To be actively involved in key coalitions and managing one lobbyist in the state of CA. I was also responsible for maintaining the image of the company by actively being involved in the community where Heineken USA held its offices, which was our hometown approach.

    • Merchandiser
      • Sep 1999 - Apr 2001

    • Intern
      • Jan 1997 - Dec 1997

Education

  • 1998 - 2000
    San Diego State University-California State University
  • 1993 - 1998
    San Diego State University-California State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Government Relations”

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