Experience

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  DAW SE

  • Moscow, Russia

  • National Key Account Director (retail chains DIY)

    • Jan 2019 - Present
    • Moscow, Russia

    лакокрасочные изделия: краски для наружных и внутренних работ, эмали, лаки, грунтовки

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  K-rauta Rus

  • Moscow and Central region

  • Regional B2B Sales Director (Moscow and Central region)

    • Oct 2015 - Nov 2018
    • Moscow and Central region

    About the company: federal DIY retail chain, B2B building materials whole-sales Position targets – management of 8 sales depts (60 sales managers), key accounts development, improve sales to 6000 clients, distribution of 100 brands of building and interior materials (Knauf, Rockwoll, Tikkurila, Bosh, Akzo Nobel, Tarkett, Saint Gobein, Volma etc.) , development the active sales, setting of sales to professional constructors, build-up of new sales team, developing of new sales channels Results: Implemented the active sales system, worked out and led to breakeven point the project of new sales channel, provided the sales increase LFL 15% in 2017, ensured customer base enlargement for 30%

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  Representatives of Armytek Optoelectronics Inc (Canada)

  • Moscow

  • В2В Sales Director (Moscow)

    • Jul 2012 - Sep 2015
    • Moscow

    Armytek Group – representatives of Canadian manufacturer of professional tac-lite systems for hunting, army and professional tourism. The company offers a wide range of complementary goods. Position targets: setup of distribution network in Russia, wholesales development and sales of complementary goods.I managed the department of direct sales in Moscow, distributors’ development department and logistics. Results:For achieving the target, I built up basic distribution network of 20 distributors. For Moscow customers I organized direct delivery system. This increased sales volume more than 5 times and the market share 4 times more in Russia.

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  ASCOTT GROUP (ЗАО Аскотт Деко Рус)

  • Moscow

  • National Key Account Director (retail chains)

    • Jan 2011 - Jul 2012
    • Moscow

    Ascott Deco Rus –manufacturer of own trademarks with direct sales system in Russia.By the start of my work the company had 2 product directions (glues KLEO and Dectoretto adhesive posters/stickers), which were promoted by separate sales teams in 40 federal retail chains (Leroy Merlin, OBI, Castorama and other DIY-chains, X5, Magnit, Auchan, Zellgross, etc., goods-for-children shops, book retail chains).My target was to unite sales structures combining best practices of each and increase channel profit.Results: I set up a new department, which united best managers of both sales directions. I managed directly 6 KAMs and back-office, indirectly – merchandise department, managers of 6 affiliates responsible for federal retail chains (around 50 persons). I merged different contracts into one with more beneficial conditions for the company. I organized support customer system by affiliates of the company. The sales volume increased by 20%, margin by 5%.

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  Malvina-United / Manufacturing and whole-sales of consumer goods (toys, sport and leisure)

  • Moscow, Russian Federation

  • Commercial Director of Representatives in Russia

    • Jun 2007 - Dec 2010
    • Moscow, Russian Federation

    The company went through crisis due to dramatic changes of market environment – 80% of sales was performed in retail shop chains, which resulted in great dependence. The target of the project was to balance the sales channels and recover financial situation. I saw the solution in alternative sale channel with less delay payment period. Results:I set up distributorship network in European part of Russia and improved commercial conditions with biggest retail chains. By optimizing the process of order placement the company acquired distribution center (DC), which allowed reducing the operating costs substantially and increasing the gross profitability by 5%.

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  Mars

  • Territory sales manager

    • May 2005 - Jun 2007

    In Marc I was responsible for regional sales.My tasks consisted in target sales increase on the territory, intense development of new product category and achieving of high level of distribution. Results of my performance: Sales volume growth amounted to 500%, customer base rose by 40%, market share –by 15%