Experience

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  TTG Asia Media

  • Singapore

  • Editor, TTG Content Lab

    • Mar 2022 - Present
    • Singapore

    - Oversee branded and creative content - Support clients on paid projects to meet marketing, branding, as well as content creation and distribution needs- Contribute news, analyses and features on travel, tourism and business events in Singapore to TTG's news titles and platforms

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  LEAP Integrated Marketing Solutions

  • Public Relations Consultant

    • Apr 2017 - Feb 2022

    - Support pitching and proposal development for new business acquisitions- In charge of servicing hospitality, lifestyle and technology accounts providing strategic counsel to support clients’ needs and manage crisis communicationsMajor projects include:- For client ParcelX, the world...

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  WEALTH

  • Singapore

  • Audience Development Director

    • Aug 2016 - Feb 2017
    • Singapore

    - In charge of content strategy and partnerships for WEALTH, a fintech start-up with smart proprietary technology, which helps people connect to an investment advisor based on their individual needs, complemented by digital content on wealth management and luxury investment- Part of the pioneer t...

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  SPH Magazines Pte Ltd

  • Singapore

  • Editor, Custom Publishing

    • Feb 2012 - Aug 2016
    • Singapore

    - Managed 4 magazine titles under my care – in charge of all matters from servicing clients’ requirements and needs, developing editorial content to managing freelance writers, as well as keeping to deadlines and editorial budgets- Provided award-winning customised publishing solutions and compel...

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  To The Nines

  • Singapore

  • Co-founder

    • May 2009 - Sep 2011
    • Singapore

    - An avid supporter of Singapore brands and to do my part to support local creative talents commercially, I co-founded a multi-label concept store, To The Nines (TTN) to showcase the creations of up-and-coming designers in Singapore- Oversaw publicity, marketing, business development, merchandisi...

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  SMRT Corporation Ltd

  • Singapore

  • Senior Manager, Media & Marketing Communications

    • Sep 2010 - Aug 2011
    • Singapore

    - Supervised the media team responsible for planning and implementation of media and marketing communications for SMRT business units such as commercial investments, taxis, automotive services, international operations, engineering, finance, information technology and human resources- Responsible...

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  National Arts Council of Singapore

  • Singapore

  • Assistant Director, Corporate Communications

    • Apr 2008 - Mar 2009
    • Singapore

    - Supervised the corporate communication team responsible for the planning and implementation of strategic communication programmes for the following divisions - Visual Arts (Singapore Biennale 2008), Literary Arts (MAP), Audience Development (Noise Singapore, Arts Education Programme), Corporate...

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  Chemoil Energy Limited

  • Singapore

  • Communications Manager, Corporate Communications

    • Sep 2007 - Apr 2008
    • Singapore

    - Was instrumental in the setting up of the group communications department in Chemoil, one of the world’s leading retail energy companies by developing frameworks for key messaging, crisis management and CSR - Planned and executed public relations plans for the company at a corporate level- Hand...

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  Mediacorp Pte Ltd

  • Singapore
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Manager, Group Communications

    • Nov 2004 - Aug 2007

    - Awarded the 5-year long service award (MediaCorp Press & MediaCorp Group Communications)- Awarded the Bravo Award recommended by MediaCorp Technologies in recognition of outstanding achievement in dedication for work on New Media (2006)- Handled communications matters of the Group relating to internal staff, external stakeholders, media and the public- Provided strategic counsel to business units within the group on media issues and worked with them on media coverage for their new products and initiatives, as well as protocol management for their major events- Developed and implemented public relations and communications plans for MediaCorp’s activities, including drafting event invitations, media releases, briefing documents and speeches for corporate events and media conferences - Worked to raise profile of MediaCorp's businesses and management- Daily duties included media monitoring, co-ordination and clearance of media requests at both the business unit and corporate levels- Handled crisis communications - As part of the CSR organising committee, was tasked to set up CSR microsite to introduce staff companywide to new initiative and spearhead programmes- Assisted with award submissions of business units for management review for festivals/competitions- Organised media training for new artistes/staff - Conducted MediaCorp tours for visits and managed MediaCorp feedback channel- Updated press databases for the use of corporate and business units

  • Journalist, TODAY

    • Oct 2001 - Nov 2004

    - Wrote features and reviews that centred primarily on movies both local and overseas, theatre, music, as well as news stories on media, community and women issues

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  Singapore Press Holdings

  • Singapore

  • Journalist, The New Paper

    • Mar 2000 - Sep 2001
    • Singapore

    - Reported on Asian entertainment, as well as social and trend stories

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  Ministry of Defence of Singapore

  • Singapore

  • Research Analyst

    • Nov 1998 - Mar 2000
    • Singapore

    - Worked on economic and political research