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Serena Fah

Quality Assurance Analyst at Prudential Assurance Company Singapore
Intro Book
Serena Fah, a seasoned finance professional with 25+ years of experience, holds a Bachelor of Business Administration from National University of Singapore, with expertise in sales, distribution, and financial advisory services.
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Location
Singapore, SG
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Bio

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Serena Fah is a seasoned finance professional with a proven track record of delivering results-driven financial solutions. With over 20 years of experience, she has established a strong reputation for her expertise in sales, distribution, and advisory services, having worked with prominent institutions such as Prudential Assurance Company Singapore, United Overseas Bank Limited (UOB), Aon, Westdeutsche Landesbank, ABN AMRO Bank N.V., Rabobank, and BHF-BANK. Her extensive experience spans various roles, including Director of Financial Institution Sales, Consultant, VP of Fixed Income Distribution, and Senior Investment Officer. She has successfully managed complex financial portfolios, provided expert advisory services, and built strong relationships with clients across multiple industries. Serena holds a Bachelor of Business Administration degree from the National University of Singapore, demonstrating her academic excellence and foundation in business principles.

Experience

  • Prudential Assurance Company Singapore
    • Quality Assurance Analyst
      • Nov 2019 - Nov 2020

  • United Overseas Bank Limited (UOB)
    • Singapore
    • Director, Financial Institution Sales
      • Aug 2004 - Nov 2016
      • Singapore

      Sales and distribution of debt securities (Asian Rates and Credits with emphasis on SGD and USD bonds, covering both investment grade and high yield issuances), certificate of deposits and structured investments to institutional and corporate clients.

  • Aon
    • Singapore
    • Consultant
      • May 2003 - Aug 2004
      • Singapore

      Provided Financial advisory services to clients

  • Westdeutsche Landesbank
    • Singapore
    • VP, Fixed Income Distribution
      • Aug 1997 - May 2001
      • Singapore

      Sales and distribution of Euroland governments bonds and Eurobonds to central banks, institutional and corporate clients in Asia

  • ABN AMRO Bank N.V.
    • Singapore
    • VP, Fixed Income Sales
      • Sep 1994 - Jun 1996
      • Singapore

      Fixed Income Sales

  • Rabobank
    • Singapore
    • Senior Account Manager, Institutional Sales
      • Jul 1989 - Aug 1994
      • Singapore

      Fixed Income Sales

  • BHF-BANK
    • Singapore
    • Senior Investment Officer
      • Dec 1986 - Jun 1989
      • Singapore

      Fixed Income Sales

  • Monetary Authority of Singapore (MAS)
    • Investment Officer
      • Sep 1983 - Oct 1986

      Cashflow/Liquidity managementManaged European fixed income portfolio

Education

  • 1980 - 1983
    National University of Singapore
    Bachelor of Business Administration
  • 1978 - 1979
    Hwa Chong Junior College
  • 1974 - 1977
    Raffles Girls'​ Secondary School

Suggested Services

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Industry Focus. “Financial Services”

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