Experience

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  NHS Scotland

  • Edinburgh, Scotland, United Kingdom

  • Meaningful Activity Volunteer

    • Mar 2023 - Present
    • Edinburgh, Scotland, United Kingdom

• 

  Ciyunge Medical Technology

  • UI UX Consultant

    • Mar 2022 - Aug 2022

    Designed user interface for a medical device.Planned user experience studies.Participated in user manual development.

• 

  vivo

  • China
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Senior Communications Manager

    • Jan 2021 - Dec 2021

    Steer the communication team to develop communication strategy for OriginOS;Execute the communication strategy through launching events, online and offline marketing;Manage social media matrix of OriginOS and Funtouch OS on global channels.

  • Strategy Manager

    • Feb 2020 - Jan 2021

    Drove cross functional effort and established new customer segmentation based on big data, analyzed quantitatively user behavior and converted into values and intrinsic demands.Proposed software product strategic planning based on the customer segmentation.Led a team to develop OS brand and marketing strategy based on customer segmentation, market survey and industry research.Directed the team to prioritize the software function points and to convert into marketing language.

  • Brand Manager, Brand Strategy

    • Aug 2017 - Feb 2020

    Developed vivo AI brand strategy from zero to one and named the system "Jovi".Developed camera and music brand strategy based on market research and technical feasibility.Evaluated brand positioning of new product as sub brand, independent brand or new product line.Scanned social and technological trends, studied typical competitor cases and steered customer studies for customer understanding.Transformed brand collaboration projects into product and technical requirements.Established a standard brand naming process and led the team to accomplish brand naming for AI, Eco-products, new product lines, and cyber security lab, etc, and contributed hundreds of trademarks for future intention.Directed the team for new product brand tonality guidance book.Represented vivo as a judge in Tsinghua Business Case Competition.

• 

  BMW China Services Ltd.

  • China
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Assistant Manager, Product Requirements & Customer Understanding

    • Feb 2016 - Jul 2017

    Collaborate with both engineering and marketing teams to define new product requirements in terms of premium user experience, innovative functionalities, and cost-efficient technical feasibility.Create user stories and translate them into technical requirement indications; synthesize and prioritize on E/E and vehicle interior requirements.Align with global requirement team to define new product target systems covering region specific requirements and roadmaps.Drive implementation of aligned topics through product lines and top technical circles.Stay tuned to latest technologies and customer interests that might be applied to vehicle’s ecosystem and propose as requirements as early as possible.Participate in pilot tests of software prototypes.

  • Senior Specialist, Competitor Analysis

    • Nov 2013 - Jan 2016

    Led and steered efforts on competitor vehicle analysis, evaluated the strength and weakness from both engineer’s and customer’s angle.Developed insights and proposed improvements on BMW vehicle to management circles based on dynamic test results, static evaluation and tear-down data.Negotiated with vendors and competitor companies to acquire latest competitor products for analysis.

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  KPMG Advisory

  • China

  • Consultant

    • Oct 2011 - Nov 2013
    • China

    Identified risks in business processes by walk-through tests in various industries including Manufacturing, Energy, Telecom, and Banking, established control points to scope the audit. Evaluated control effectiveness over Information Systems, such as SAP, CRM, and Oracle, and presented high quality audit observations and professional suggestions to client’s senior management. Worked in IT PMO to standardize management processes of scope, time, quality and risk, supervised the execution of projects, and proposed constructive counter-measures to program level issues.

• 

  Merck Sharp & Dohme Singapore

  • Singapore

  • Consultant

    • Jan 2010 - Aug 2010
    • Singapore

    Investigated independently the business processes relating to yield data flow of all in-line products at the newly merged Merck and Schering Plough in Singapore.Identified and analyzed the root causes of inconsistent data, repetitive calculations and missing of standard procedure, by tracking the production processes of typical products utilizing DMAIC, SIPOC and Gap Analysis.Constructed a mathematical model to justify the existence of hidden problems in the current calculation.Organized meetings with department heads of production, technology, quality and finance respectively to align the expectations so as to reduce the redundancies.Established a standard business process to unify and standardize the yield data flow, so that it was visualized and optimized to support the single “Version of the Truth” which triggers effective response.