Bio
Credentials
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Digital Marketer
QuirkFeb, 2016- May, 2026 -
Digital Marketer
Red & Yellow SchoolOct, 2015- May, 2026 -
Digital Marketer
University of Stellenbosch Business SchoolOct, 2015- May, 2026 -
Writing Marketing Copy
lynda.comMar, 2017- May, 2026
Experience
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AdMakers International
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Cape Town Area, South Africa
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Graphic Designer
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Oct 2017 - Present
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Cape Town Area, South Africa
Recruited as Lead Designer for an automotive brand, my role evolved to be Lead Designer, CICustodian and Digital Asset Manager for four automotive brands, responsible for designingdetailed specification material, and digital and printed marketing material. My duties asCustodian for Corporate Identities included acquiring the latest CI Guides and adapting theinternational CI (within reason) to the local market.
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Marketing & Social Media Coordinator (Secondary Function)
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Jan 2015 - Oct 2016
Implementation of marketing activities:• Coordinate material for all media bookings• Assist with management of owned media including social media platforms and website • Ensure that all information and product photographs for jobs are available when required• Ensure approval is received for all jobsSocial media management:• Create and maintain relevant social media accounts as approved by the Marketing Manager• Propose creative strategy in collaboration with Marketing Manager• Research, write, edit and proof all levels of copy• Review and adhere to guidelines as set by brand owners• Develop innovative and creative media content across social media platforms in the form of a monthly calendar of posts to be presented and approved by the Marketing Manager on an agreed date• Monitor social media groups, trends, tools, and applications and recommend actions/next steps• Regularly report insights gained from social media monitoring to internal and external stakeholders• Setup daily/weekly tasks and activity for all social media platforms• Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve effectiveness of social media content and/or applications• Respond to social media inquiries about online activities in a timely and courteous fashion• Deliver monthly reports with statistics and results for each accountWebsite administration:• Updates website with stock availability, news, product information, campaign messages etc.• Amend brand landing pages to reflect individual corporate identities• Responds to website problems raised by internal and external users• Maintain website performance by monitoring and escalating application problems to vendor
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Graphic Designer (Primary Function)
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Dec 2006 - Oct 2016
Graphic Design & DTP responsibilities:• Prepares work to be accomplished by gathering information and materials according to brief• Plans concept by studying information and materials• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts• Adheres to design guidelines as set by brand owners where applicable• Amend final designs to comments and gain full approval• Prepares final artwork according to media requirements• Completes projects by coordinating with outside agencies, art services, printers, etc.• Maintains technical design knowledge by attending workshops or trainingMaintenance of technical hardware & software:• Ensures operation of design equipment by completing preventive maintenance requirements; following manufacturer's instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; evaluating new equipment
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IT Administrator
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Dec 2006 - Oct 2016
IT administration:• Installing and configuring computer hardware, software, systems, networks, printers and scanners• Ensuring that controls are in place regarding data security, firewalls and data backups for all machines and systems• Monitoring and maintaining computer systems and networks• Planning and undertaking scheduled maintenance upgrades• Responding to breakdowns and talking to computer users to determine the nature of problems• Investigating, diagnosing and solving computer software and hardware faults• Repairing equipment and replacing parts• Obtaining replacement or specialist components, fixtures or fittings• Checking computer equipment for electrical safety• Supporting the roll-out of new applications• Setting up new users' accounts and profiles and dealing with password issues• Maintaining records of software licences• Managing stocks of equipment, consumables and other supplies• Ensuring that the Company Policies and Procedures relating to Policy 108 - Intranet / Internet / Telecommunications Security & Usage are adhered to and monitored and kept up to date and relevant• Transferring job to external qualified third party (as agreed to by the Operations Manager) if issue falls outside scope of capabilities
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Cape Flag
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Cape Town Area, South Africa
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Graphic Designer
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Aug 2006 - Nov 2006
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Cape Town Area, South Africa
I created custom flag designs using CorelDraw and with a vinyl cutter, I created screen printing positives for the custom designs as well as all international recognised flags. I oversaw the screen printing process and was also responsible for the consumable stock control.
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Smart Pages
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Cape Town Area, South Africa
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Graphic Designer
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Feb 2006 - Jul 2006
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Cape Town Area, South Africa
I designed adverts for local businesses and once I got the approval for those designs, I did a complete design and layout for a local business directory style magazine using Adobe CS, including preflighting and packaging.
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Mighty Group Holdings
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Cape Town Area, South Africa
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Graphic Designer
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May 2005 - Jan 2006
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Cape Town Area, South Africa
I created a range of educational books, flipcharts, posters and other teachers’ aids for children 1-year-old to primary school children using Adobe CS and CorelDraw. I also designed magazine adverts for the educational material and an associated stationary company.
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Graphic Designer
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May 2004 - Apr 2005
I was responsible for designing artwork for screen printing and creating the screen printing positives. I also assisted with design and layouts of large format digital printing and vinyl cutting, application and installation. I redesigned the website and was responsible for all office IT and general office administration.
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Enhanced Web Management
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Cape Town Area, South Africa
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Administration Manager
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Jun 2003 - Apr 2004
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Cape Town Area, South Africa
In addition to designing EDM banners in Photoshop and Fireworks, I assisted with web design and was responsible for the general office administration.
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DigiGraphix
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Cape Town Area, South Africa
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Graphic Designer
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Apr 2003 - May 2003
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Cape Town Area, South Africa
I assisted with large format layout and printing.
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Electrontic Touch Systems
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Johannesburg Area, South Africa
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Graphic Designer
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Mar 2000 - Oct 2002
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Johannesburg Area, South Africa
I designed membrane switches, graphic overlays, flexible circuits and labels. I recreated designs for unserviceable panels and membranes. Two of my most prestigious projects was the speedometer counter for a well-known vehicle manufacturer for their 2001 models and converting a mechanical keyboard to a tactile circuit panel for a horse racing betting franchise. I was also responsible for operating a laser cutter to produce spacing and adhesive material for flexible circuits. I managed the office’s small IT network, including purchase recommendations and set up the company email.
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The Sign Studio
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Johannesburg Area, South Africa
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Graphic Designer
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Oct 1999 - Mar 2000
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Johannesburg Area, South Africa
When I designed large format material I had to convert bitmaps to vector formats to make sure details are clear. I also assisted in building props for television shows and exhibitions. I also did branding designs for various businesses.
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PostNet (Fourways Mall)
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Johannesburg Area, South Africa
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Digital Department Manager
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Apr 1999 - Sep 1999
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Johannesburg Area, South Africa
When I started at Postnet Fourways, they were launching the 1st of a new type of store, where a stationary/Postal store also offered digital solutions and printing facilities to walk-in customers. I was responsible for managing the Digital department which included a copy/printing/stapling/folding combination machine (one of the first in South Africa) and the IT for a 5-store network. I also designed various branding solutions like business cards, office stationary, brochures, invitations and large format prints for customers. I also assisted customers with setting up their own email addresses and taught them how to use the internet.
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Amourette Vorster Marketing Consultants
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Johannesburg Area, South Africa
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Graphic Designer
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Mar 1998 - Feb 1999
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Johannesburg Area, South Africa
I designed training and marketing material like newsletters, table talkers, Point of sale and activity sheets for children for 2 large restaurant groups (Mimmo’s & Ocean Basket). I also created corporate stationery, brochures and manuals for various other clients. Part of my job was maintaining the office computers and printers.
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Education
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2016 - 2016Red & Yellow School
Social Media Certificate with University of Stellenbosch Business School accreditation, Social Media -
2015 - 2015Red & Yellow School
Digital Marketing Certificate with University of Stellenbosch Business School accreditation, Digital Marketing -
1998 - 1998AAA School of Advertising
Certificate of Proficiency, Photo Shop, Quark Express, Freehand -
1990 - 1992Berea Theolgical Colege
L Th Diploma, Education, Practical Theology, Systematic Theology, Biblical Studies, Church History, Greek, Ethics, -
1983 - 1987Hartbeespoort High School
Senior Certificate with exemption, Afrikaans, Englich, Maths, Science, Biology, Northern Sotho
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