Experience

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  Universum

  • Greater New York City Area

  • Global Director of Consulting & Creative Practices

    • Jul 2019 - Present
    • Greater New York City Area

    Boomeranged to Universum to create and manage a high-performing, asynchronous, global team of award-winning, employer branding consultants and creatives. Responsible for driving over $5M per year in new sales and repeat business, developing long-term, trust-based client relationships and reinforcing an inclusive, creative culture. Advise CEOs, CMOs, CHROs, Talent Acquisition Directors and Communications Leaders on Employer Branding strategy, EVP development, implementation and activation. Function as a player-coach, responsible the overall teams’ performance as well as being the principal consultant and primary copywriter on employer brand engagements for clients like Amazon, Oakley, L’Oréal, BCG, PepsiCo, Twilio, Northwestern Mutual and dozens more. Responsibilities include: Manage profit and loss (P&L) for our international consulting and creative practices in the Americas.Lead a high-performance international team of strategists, consultants and creatives. Facilitate global focus groups and workshops. Research, analyze, develop, implement and activate employer value propositions and talent acquisition and retention campaigns. Write and manage multi-platform social media, digital and video marketing engagements. Innovate new products and services. Lead new business pitches.Develop and maintain relationships with ad agencies, video production companies and designers throughout our operating markets.

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  The College of New Jersey

  • Ewing, NJ

  • Adjunct Professor of Public Speaking & Leadership Development

    • Aug 2016 - Present
    • Ewing, NJ

    Everyone should teach a college course at some point in their career. Without question, this is the most rewarding role I've ever had. For me, there is nothing more inspiring than watching a student gradually find his or her confidence. If the world will let me, I'll teach for the rest of my life. Responsibilities: Teach a 14-week public speaking and leadership development course for undergraduate students. Help college students to uncover and refine the interpersonal and public speaking communication skills.

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  Oxford Communications

  • Lambertville, New Jersey

  • Communications Strategist and Video Creative Director

    • Oct 2014 - Jul 2019
    • Lambertville, New Jersey

    Recruited to lead and develop the agency’s video, photography, PR, crisis comms and content marketing practices.Created and implemented multi-level-marketing consumer campaigns for national and global brands in various industries including pharma, healthcare, government, CPG, finance and academics. Clients included: Brother Printers and Scanners, Werther's Original, Rutgers University, Delaware River Port Authority, NJM Insurance, Lightbridge Academy, NJIT, NJ Motor Vehicle Commission and many more. Media trained celebrities, professional athletes and executives for TV and public appearances. Responsible for growing department revenues, nurturing client relationships and developing junior staff. Wrote, produced and directed award-winning television commercials, social media ads, public relations campaigns and content marketing campaigns.Awards: 1st Place Videography - SIA Digital Billboard, Delaware River Port Authority 20181st Place Video Production - CAMA Gold Award - Trenton Area Soup Kitchen 20171st Place Copywriting - CAMA Gold Award - Brother Printers and Scanners 20161st Place PR - CAMA Gold Award - Assembly Row Outlets 2015

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  FirstLine Creative & Media, LLC

  • Greater Atlanta Area

  • Digital and Social Practice Lead

    • Jan 2013 - Apr 2014
    • Greater Atlanta Area

    Recruited to launch the agency's content marketing and social media practice. Traveled across the U.S., collaborating on projects with Edelman, GolinHarris, Ogilvy and other large agencies. Produced award-winning national TV commercials and multi-level campaigns for clients like the Boys and Girls Clubs of America and Oral-B. Spots aired on ESPN and the NFL Network in 2013.Media trained and managed talent for TV, radio and public appearances including: Shaquille O'Neal, Bob Vila, Jackie Joyner Kersee, Ne-Yo, Donald Driver, Emmitt Smith and numerous others.

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  United States Olympic Committee

  • London, United Kingdom

  • Executive Producer 2012 Paralympic Games in London

    • Mar 2012 - Sep 2012
    • London, United Kingdom

    Brought in as a Deloitte consultant to develop and implement the online broadcast coverage plan for the 2012 Paralympic Games in London, UK, and the 2012 Warrior Games in Colorado Springs, Colorado. Created over 300 content video in two weeks with seven staff that earned millions of YouTube views. Sourced, hired, trained and managed the seven-person video-journalist crew responsible for broadcasting both contests via YouTube and social media to U.S. audiences.Acted as managing editor for all online and social media content and led the daily coverage with NBC Sports, ESPN, PBS and the Armed Forces Network (AFN.)

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  Deloitte

  • New York, NY

  • U.S. Multimedia Manager

    • Oct 2010 - Sep 2012
    • New York, NY

    Wrote, produced and hosted the firm’s bi-weekly video podcast program from Good Morning America Studios in Times Square. Created and distributed 88 video podcast episodes in 2 years. Managed the firm’s national YouTube strategy and video production projects. Media trained Deloitte partners, principals, directors and consultants for TV and radio appearances. Awards: 2012 Green Dot Award for Best Social Media Strategy and Campaign - Insights Podcast2012 Selected as a management consultant for the United States Olympic Committee

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  Glassdoor

  • Sausalito, CA

  • Employer Branding Business Development Lead

    • Jul 2010 - Oct 2010
    • Sausalito, CA

    One of the first twenty-five employees reporting directly to founders Tim Besse and Robert Hohman.Helped create and launch Glassdoor’s initial employer brand experience and offering.Helped socialize and sell Glassdoor's employer brand offering to CHROs, Talent Acquisition and recruiting leads at global organizations. Represented Glassdoor at SHRM and NACE conferences.

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  CareerTV

  • Greater New York City Area and Greater San Francisco Area

  • Anchor and Executive Producer

    • Jul 2006 - Jul 2010
    • Greater New York City Area and Greater San Francisco Area

    What an amazing experience. At the age of 24, I helped launch a career news website and video production startup with two partners. Within two years we had grown the website from zero to 1 million unique visitors with content marketing. I was lucky enough to co-host and produce a direct-response program on the Fox Business Network in 2009. I also got to travel extensively writing and producing career news segments and employer branding videos for Fortune 100 companies like: General Electric, JP Morgan, L’Oréal, J&J, Lockheed Martin, Deutsche Bank, KPMG, PwC, Nike, NASA, Turner Construction, E&Y and Deloitte.

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  Time Warner Cable Media

  • Albany, New York Area

  • Video Journalist

    • Dec 2004 - Jul 2006
    • Albany, New York Area

    This newsroom and the amazing people who ran it taught me everything I know. We cranked out programming all day, every day at Capital News 9 and I'm proud to be an alumni. So many of my colleagues went on to great roles with national news agencies. For my part, I developed, shot, wrote and edited multiple news and sports stories per day for use on all upstate New York cable affiliates. From time to time the event let me anchor newscasts. The most memorable experience came after Hurricane Katrina. Two friends and I drove down to New Orleans to produce a five-part sweeps series about a group of capital region volunteers who were doing all they could to help rebuild the Big Easy. What an honor it was to tell their story.

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  New Jersey Network

  • Trenton, NJ

  • Part-time Reporter and Producer

    • Jan 2004 - Dec 2004
    • Trenton, NJ

    NJN was the perfect place to intern and start a career in news. The journalists there taught me a number of time management, writing and presenting skills that I still use to this day. Like most entry-level news jobs, my role was to do do whatever the Assistant News Director told me to do.

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  NBCUniversal

  • Greater New York City Area

  • Production Assistant Intern

    • Nov 2003 - Jan 2004
    • Greater New York City Area

    Assisted the script department with guest interview segments. Liaised between celebrity guests and producers during taping.Performed various daily video production task as directed by writers and producers.