Bio
Credentials
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Certified Professional Photographer, (CPP)
Professional Photographers Association of America (PPA)May, 2011- Apr, 2026
Experience
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Merewood Creative
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Madison, Wisconsin, United States
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Owner / Collaborative Photographer
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Mar 2008 - Present
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Madison, Wisconsin, United States
• Produce award - winning photography - Portrait / Event / Commercial / Editorial / Lifestyle for clients• Promoted successful business offerings - photography and photo booth packages for weddings,parties, and corporate events• Commercial clients served include: Alaska Airlines, Cook Inlet Tribal Council, Surgery Center ofAnchorage, ConocoPhillips, Trek Bicycle, Franklin Mint, ARECA and Continental Auto Group• Designed - logos and custom headers for photo booth templates to promote brand message & fun factor• Published lifestyle and editorial photography - for Carolina Weekly Newspaper Group (weekly), andAK Rhythm Magazine (quarterly) content photographed to meet tight deadlines
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Shopbop
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Madison, Wisconsin, United States
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Digitech
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May 2022 - Oct 2022
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Madison, Wisconsin, United States
• Image Retouching- Retouched on-figure and off-figure fashion imagery using Capture One• Deployed appropriate digital asset management techniques to track products between photography sets• Problem-Solving and collaborative communication- Problem solve image issues and communicatebetween photo studio team members (art directors, photographers and stylists) and off-site image retouchers to hit our productivity numbers while delivering a high quality product for website catalog
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Madison Metropolitan School District
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Madison, Wisconsin, United States
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Substitute Music Teacher, K-5
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Dec 2021 - May 2022
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Madison, Wisconsin, United States
- Formulated and implemented effective lesson plans focusing on principles of music, musicianship, music theory and history - 1) Hip Hop Unit 2) Featured Artist Series 3) Make a soundtrack to a student-made film 4) Musical Garden in school forest- Gathered music, props, and technology for daily class instruction as well as performances.- Mentored individual students by taking creative approaches and building relationships- Collaborated with Art/P.E./REACH/Classroom teachers on projects to further learning objectives and make it fun
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United States
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Photography
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700 & Above Employee
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Photography Manager
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Apr 2016 - Oct 2021
- Employee Management - Schedule photographers, photography equipment, and manage travel logistics over very large geographical areas while simultaneously adhering to budgetary constraints- Train photographers - Create and lead training for all portrait programs, including: Sports, Yearbook Candids, Underclass, Seniors, Dances, Families, Commencements, Pans, Preschool Portraits, Church Directories, and Sports- Recruiting- Screen applicants and conduct interviews, run background checks and trained others on the recruiting and onboarding process, met staffing goals for geographical area- Strategic Relationships - Partnered with Sales department to promote adding senior and candid photography programs which realized a 100% sales increase- Equipment Management- Receive, test, and issue photo equipment to support 40+ photographers, implemented check-out system, equipment scheduling, and job bag check-out- Asset Management / Collaboration - Led a studio-wide training session on a new photo management process including Sales, Operations, and Photo teams; refreshed the teams on the process- Graphic Design - Design custom-bordered / titled group portraits and large Senior Sport Banners- Candid / Lifestyle Photography - “Make” pictures by engaging students and staff to tell their stories for inclusion in their yearbook and school district referendum promotional materials- Secured training locations for multiple markets- Project Management - Managed the photographer and portrait photography logistics on two aircraft carriers resulting in over $100,000 in top-line sales- Facilitate growth and photo excellence - Consistently achieve 100% participation in company-sponsored photo contests resulting in multiple top three place finishes.
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Photo Manager
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Jul 2014 - Apr 2016
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Lifetouch
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Anchorage, Alaska Area
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Photography Manager
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Jul 2010 - Jun 2013
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Anchorage, Alaska Area
• Interview, hire, coach, and hold photographers accountable to territory expectations agreed upon• Schedule photographers & resources to 4 different geographic areas simultaneously while adhering to budgetaryconstraints• Facilitate portrait excellence submissions through peer-to-peer critique and implementation of PES master andPES viewing station, so photographers regularly grade their own work• Coach veterans using IDP's to further empower and realize growth in their career and for the territory• Promote Sales in Seniors program through strategic relationships and pilot testing in Dillingham and Kotzebue• Promote Sales in candid photography events through email marketing campaign to realize 1000% sales increase• Train photographers on all AK territory portrait programs from underclass to senior portraiture• Managed the photography and logistics of two aircraft carriers realizing over $100,000 in top-line sales• 0 accounts lost due to poor photo quality during my tenure• Role Model to photographers with CPP designation, PPA general collection print, and Chairman's entries
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Wolf Ridge Environmental Learning Center
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Finland, MN
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Student Naturalist
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Aug 2003 - May 2004
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Finland, MN
• Taught experiential, outdoor, and adventure education classes• Developed lesson plans• Acted as liaison for visiting groups
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Education
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University of Wisconsin-Madison
Bachelor of Science (B.S.), Fine/Studio Arts, General -
University of Minnesota-Duluth
Certificate in Environmental Education, Environmental Education
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