Experience

• 

  Carlisle Etcetera LLC

  • New York, New York

  • Art Director & Visual Design Specialist

    • Jun 2017 - Present
    • New York, New York

    Directed brand strategies and marketing asset development for 2 luxury women’s fashion brands. Led the development and definition of the visual identity and aesthetic across digital and print platforms.Supervised the design of brand assets, marketing collateral, and packaging materials.Oversaw photography direction, image selection, and markups for retouching.Managed and maintained a consistent visual presence across both brands.Guided and optimized team workflows and processes for enhanced efficiency.

• 

  STalbot Design

  • Los Angeles, CA & New York, NY

  • Creative Director

    • 2005 - Present
    • Los Angeles, CA & New York, NY

    Established brand style guidelines for client partnerships with advertisers.Created custom graphics, illustrations, iconography, presentations, and videos.Designed and developed physical and digital assets for VEVO, for use at events and use on their digital platforms. Developed print and digital assets for GLAMOUR Magazine including the marketing materials for their Women of the Year Summit and Awards. Created editorial layouts for The Daily Front Row, a multi-channel media brand fashion periodical. Designed municipal way-finding signage for the City of Monterey Park, CA.

• 

  Wine Warehouse

  • Graphic Designer

    • Sep 2014 - Apr 2016

    Conceptualized and executed an art direction strategy that reached 15,000+ client accounts and helped establish industry design standards for catalogs within the alcohol sector.Designed layouts, cover art, and periodical articles distributed to 7,500+ customers.Created custom collateral including point-of-sale, promotional materials, and graphics utilized by suppliers and 500+ sales representatives across the state.

• 

  Excela Creative

  • Culver City , CA

  • Brand Design & Production Manager

    • Dec 2011 - May 2014
    • Culver City , CA

    Successfully created and launched multiple e-commerce lifestyle brands from scratch. Established comprehensive brand guidelines and concepts to align with product design.Designed and produced a diverse range of products: Including jewelry, handbags, blankets, candles, apparel, and furniture.Developed custom packaging solutions Cultivated relationships with local and international vendors to achieve cost-effective production budgets for products and packaging.Contributed as Visual Merchandiser for TV sales segments, on EXTRA, The Today Show, and E-News.