Experience

• 

  Kidrobot, Inc.

  • Boulder, CO

  • CEO & President

    • 2010 - 2012
    • Boulder, CO

    Recruited by private equity ownership to relocate (from NYC), reorganize, streamline and revitalize the business and to re-establish the Brand as the segment leader. Reversed steeply declining sales/profits/cash burn by creating and installing aggressive financial and operational reforms. Overhauled product creation/brand management practices and merchandising calendar to ensure product delivery timelines and recapture the lost confidence of customer and consumer base. Re-tooled marketing processes, programs and calendar to support key customer initiatives while ensuring product diversification, channel segmentation and customer profitability. Built best-in-class team by significantly upgrading talent, realigning organization and trimming excess headcount, all while dramatically reducing operating expenses.

• 

  Crocs, Inc

  • Niwot, CO

  • Vice President, North American Sales

    • 2007 - 2009
    • Niwot, CO

    Directed all North American sales initiatives. Accountable for all aspects and performance of sales function including strategic planning, regional/key account management, customer service, field marketing and both channel and market development for the North American market. Engineered transformation of business from an explosive, item-driven phenomenon to a disciplined, strategically-driven brand model.

• 

  Brine, Inc.

  • Sporting Goods Manufacturing
  • 1 - 100 Employee

  • CEO & President

    • 2003 - 2006

    Member of Board of Directors with full strategic planning and P&L responsibility promoted by ownership to reorganize, streamline and revitalize the business and to re-establish the Brand’s market-leading persona. Jumpstarted stagnant sales/profits by introducing aggressive sales and marketing orientation, product diversification, process re-design and talent acquisition/upgrade while reducing operating expenses.

  • Vice President, Sales & Marketing

    • 1999 - 2003

    Drove all aspects and performance of sales, marketing, product development, new business development, customer service and credit/collections functions. Led 44-person team with 9 direct reports.

• 

  Reebok

  • Group Director, US Marketing

    • 1998 - 1999

  • Group Director, US Sports Marketing

    • 1997 - 1998

  • Sr. Director, Marketing & Business Development

    • 1994 - 1997

  • Director, Apparel Sales

    • 1993 - 1994

• 

  Above The Rim International, Inc.

  • San Diego, CA

  • Co-Founder/Chief Operating Officer

    • 1989 - 1993
    • San Diego, CA

    Grew start-up to $12 million in profitable revenue. Key strategist with full P&L responsibility and authority for all operating elements of Company’s growth and subsequent sale to Reebok (2002).

• 

  Manufacturers Hanover Trust Company

  • New York, NY

  • Loan Officer

    • 1987 - 1989
    • New York, NY

• 

  Hobart College

  • Geneva, NY

  • Assistant Lacrosse Coach

    • 1986 - 1987
    • Geneva, NY

• 

  Foote, Cone & Belding

  • New York, NY

  • Account Executive

    • 1984 - 1986
    • New York, NY