Bio
Credentials
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Google Digital Garage Certification "Fundamentals of Digital Marketing"
GoogleSep, 2019- Apr, 2026 -
Brand and Marketing Integration
Lynda.comAug, 2018- Apr, 2026 -
Building Creative Organizations
Lynda.comAug, 2018- Apr, 2026 -
Building Your Marketing Technology Stack
Lynda.comAug, 2018- Apr, 2026 -
Designing Growth Strategies
Lynda.comAug, 2018- Apr, 2026 -
Ideation for Marketers
Lynda.comAug, 2018- Apr, 2026 -
Leading a Marketing Team
Lynda.comAug, 2018- Apr, 2026 -
Managing for Results
Lynda.comAug, 2018- Apr, 2026 -
Managing Team Creativity
Lynda.comAug, 2018- Apr, 2026 -
Marketing Communications
Lynda.comAug, 2018- Apr, 2026 -
Marketing Management
Lynda.comAug, 2018- Apr, 2026 -
Photography: First Steps
Lynda.comAug, 2018- Apr, 2026 -
Setting a Marketing Budget
Lynda.comAug, 2018- Apr, 2026 -
Setting Business Unit Goals
Lynda.comAug, 2018- Apr, 2026 -
Using Content for Lead Gen
Lynda.comAug, 2018- Apr, 2026 -
Writing a Marketing Plan
Lynda.comAug, 2018- Apr, 2026 -
Writing a Press Release
Lynda.comAug, 2018- Apr, 2026 -
Finance: Time Value of Money
Smartly School of BusinessMay, 2018- Apr, 2026 -
Bootstrap 4 Essential Training
Lynda.comMar, 2018- Apr, 2026 -
Comic Books: Digital Inking and Refinement
Lynda.comMar, 2018- Apr, 2026 -
Designing Dynamic Layouts with Text and Dialog in Comics
Lynda.comMar, 2018- Apr, 2026 -
Learning Graphic Novel Storyboarding
Lynda.comMar, 2018- Apr, 2026 -
Learning Path: Design a Comic Book
LyndaMar, 2018- Apr, 2026 -
Lettering Comic Books with Illustrator
Lynda.comMar, 2018- Apr, 2026 -
Manga Studio Essential Training
Lynda.comMar, 2018- Apr, 2026 -
Penciling a Comic Book Page
Lynda.comMar, 2018- Apr, 2026 -
Photoshop: Coloring Comic Book Characters
Lynda.comMar, 2018- Apr, 2026 -
SEO: Link Building in Depth
Lynda.comMar, 2018- Apr, 2026 -
SEO: Videos
Lynda.comMar, 2018- Apr, 2026 -
Advanced Branding
Lynda.comFeb, 2018- Apr, 2026 -
Advertising on LinkedIn
Lynda.comFeb, 2018- Apr, 2026 -
Building an Integrated Online Marketing Plan
Lynda.comFeb, 2018- Apr, 2026 -
Business Storytelling with C.C. Chapman
Lynda.comFeb, 2018- Apr, 2026 -
Color for Design and Art
Lynda.comFeb, 2018- Apr, 2026 -
Creating an Editorial Calendar
Lynda.comFeb, 2018- Apr, 2026 -
InDesign Quick Start
Lynda.comFeb, 2018- Apr, 2026 -
Introducing Illustrator
Lynda.comFeb, 2018- Apr, 2026 -
Introducing Photoshop: Design
Lynda.comFeb, 2018- Apr, 2026 -
Lead Generation Foundations
Lynda.comFeb, 2018- Apr, 2026 -
Learning Email Marketing
Lynda.comFeb, 2018- Apr, 2026 -
Learning Logo Design
Lynda.comFeb, 2018- Apr, 2026 -
Learning Mailchimp
Lynda.comFeb, 2018- Apr, 2026 -
Learning Path: Become a Content Strategist
Lynda.comFeb, 2018- Apr, 2026 -
Learning Path: Become a Digital Marketer
Lynda.comFeb, 2018- Apr, 2026 -
Learning Path: Become an Online Marketing Manager
Lynda.comFeb, 2018- Apr, 2026 -
Marketing Analytics: Presenting Digital Marketing Data
Lynda.comFeb, 2018- Apr, 2026 -
Marketing Foundations: Growth Hacking
Lynda.comFeb, 2018- Apr, 2026 -
Marketing Foundations: Social Media
Lynda.comFeb, 2018- Apr, 2026 -
Social Media Marketing: Social CRM
Lynda.comFeb, 2018- Apr, 2026 -
Twitter Marketing: Advertising
Lynda.comFeb, 2018- Apr, 2026 -
UX Foundations: Content Strategy
Lynda.comFeb, 2018- Apr, 2026 -
Advanced Google Analytics
Lynda.comJan, 2018- Apr, 2026 -
AMA Professional Certified Marketer in Digital Marketing
American Marketing AssociationJan, 2018- Apr, 2026 -
Content Marketing ROI
Lynda.comJan, 2018- Apr, 2026 -
Content Marketing: Newsletters
Lynda.comJan, 2018- Apr, 2026 -
Content Marketing: Photos
Lynda.comJan, 2018- Apr, 2026 -
Content Marketing: Podcasts and Audio
Lynda.comJan, 2018- Apr, 2026 -
Content Marketing: Slides
Lynda.comJan, 2018- Apr, 2026 -
Employer Branding on Linkedin
Lynda.comJan, 2018- Apr, 2026 -
Facebook Marketing: Advertising
Lynda.comJan, 2018- Apr, 2026 -
Google Analytics Essential Training
Lynda.comJan, 2018- Apr, 2026 -
Graphic Design Foundations: Layout and Composition
Lynda.comJan, 2018- Apr, 2026 -
Graphic Design Foundations: Typography
Lynda.comJan, 2018- Apr, 2026 -
Introduction to Graphic Design
Lynda.comJan, 2018- Apr, 2026 -
Introduction to Web Design and Development
Lynda.comJan, 2018- Apr, 2026 -
Jonah Berger on Viral Marketing
Lynda.comJan, 2018- Apr, 2026 -
Learning Character Development and Design
Lynda.comJan, 2018- Apr, 2026 -
Learning Content Marketing
Lynda.comJan, 2018- Apr, 2026 -
Learning Conversion Rate Optimization
Lynda.comJan, 2018- Apr, 2026 -
Learning Path: Become a Content Marketer
Lynda.comJan, 2018- Apr, 2026 -
Learning Path: Become a Graphic Designer
Lynda.comJan, 2018- Apr, 2026 -
Learning to Write Marketing Copy
Lynda.comJan, 2018- Apr, 2026 -
Marketing and Monetizing on YouTube
Lynda.comJan, 2018- Apr, 2026 -
Optimizing Marketing Emails
Lynda.comJan, 2018- Apr, 2026 -
Social Media Marketing: Facebook and Twitter
Lynda.comJan, 2018- Apr, 2026 -
Analyzing Your Website to Improve SEO
Lynda.comDec, 2017- Apr, 2026 -
Drawing Foundations: Fundamentals
Lynda.comDec, 2017- Apr, 2026 -
SEO: Keyword Strategy
Lynda.comDec, 2017- Apr, 2026 -
Social Media Marketing: Managing Online Communities
Lynda.comDec, 2017- Apr, 2026 -
AdWords and Analytics: Remarketing (2016)
Lynda.comJun, 2017- Apr, 2026 -
Content Marketing Foundations
Lynda.comJun, 2017- Apr, 2026 -
Content Marketing: Blogs
Lynda.comJun, 2017- Apr, 2026 -
Content Marketing: Staying Relevant
Lynda.comJun, 2017- Apr, 2026 -
Google AdWords Essential Training
Lynda.comJun, 2017- Apr, 2026 -
Graphic Design Careers: First Steps
Lynda.comJun, 2017- Apr, 2026 -
Mobile Marketing Foundations
Lynda.comJun, 2017- Apr, 2026 -
Online Marketing Foundations
Lynda.comJun, 2017- Apr, 2026 -
Online Marketing Foundations
Lynda.comJun, 2017- Apr, 2026 -
SEO Foundations
Lynda.comJun, 2017- Apr, 2026 -
Watson Analytics - Level 1
IBMAug, 2016- Apr, 2026 -
Content Marketing Certified
HubSpot AcademySep, 2019- Apr, 2026 -
Some German and Spanish competency
Duolingo
Experience
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Oak Tree Business Systems, Inc.
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Costa Mesa, CA
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Assistant Director of Marketing
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Jun 2019 - Present
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Costa Mesa, CA
Originally hired as the Assistant Director of Marketing which was a job of many hats as I led a team of marketing professionals, improved the aesthetics of the marketing materials, and created then executed a multi-pronged marketing strategy across printed and digital marketing channels.Amid the worldwide pandemic, I took on the responsibilities of the Director of Marketing and have since improved every aspect of the marketing materials and strategy.
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Id8tionist
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Orange County, California Area
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Graphic Designer & Fine Artist
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Jan 1994 - Present
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Orange County, California Area
• Communicated with clients to create a variety of assets for clients ranging from the Boys & Girls Club of Tustin to Yahoo! and MGM. • Developed original content for print and digital purposes including, but not limited to: emails, flyers, infographics, posters, pamphlets, advertisements, websites, and collateral for major events.• Conceptualized, designed, and produced a wide variety of projects for many different mediums. Including the branding for a boutique advertising agency and a local mayor running for congress. • Created and Produced the printed collateral for the Boys and Girls Club Gala that would contribute over a $100,000 in donations.• Run and operate a full social media network with multiple accounts on youtube videos, periscope TV, Twitch, Instagram, Twitter, Facebook, Reddit, Linkedin Business, Google Business Page, Yelp, Tumblr, brand website (including a wordpress store front), deviantart, and others. I also operate an email subscription through mailchimp.• Utilized Google Analytics to gather and track website metrics.• Enhanced alignment with brand strategy and expansion by leading the redesign of the art store shopping portal.• Managed social media strategy across channels. Wrote creative copy and did designs for id8tionist and other clients such as Boys & Girls Club of Tustin, PixelJar, Yahoo, and MGM.• Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate.
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STOMPGRIP, INC.
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Huntington Beach, CA
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Marketing Manager
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Aug 2018 - Mar 2019
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Huntington Beach, CA
Hired to help reshape the marketing and create an exciting future for the company. To manage the social media and other digital and printed assets. • Created original advertising campaigns for multiple product segments and marketing channels.• Created original content for the website, industry publications and digital marketing channels using Adobe Illustrator and Photoshop.• Proactively managed Stompgrip’s marketing calendar to plan and budget company participation at trade shows and events and planned marketing campaigns while staying up to date on industry happenings.• Managed all social media channels and interaction with end users to grow brand and product awareness, to obtain fresh marketing content and to provide answers to customer questions and general inquiries.• Workedwith distributors and online dealers to ensure brand consistency and accurate product representation across all marketing platforms including but not limited to websites, Facebook, Twitter, YouTube, Instagram and Tumblr.• Worked with external digital advertising vendor to actively manage email marketing lists and seasonal email campaigns, SEO, retargeting ads and Google Adwords; monitor weekly progress and implement strategies to improve sales.• Monitored industry trends to update website and social media platforms with new, relevant content.• Used excellent communication skills to write copy and press releases for industry publications, to produce catalogs and brochures, to update the website and digital content and to assist with product descriptions.• Devised, created and deployed consumer email campaigns to build product demandI brought a modern clean style to the outdated and often overlooked social and print needs of the company. I managed the social media channels, responded to positive and negative customer interactions. Created a full marketing plan, social media plan, and tracked social media analytics.
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Mindshare Creative
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Newport Beach, CA
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Art Director
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Aug 2014 - Mar 2017
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Newport Beach, CA
• In collaboration and as an individual assisted, devised, and executed creative marketing and communications campaigns that were in line with the branding guidelines of the clients.• Utilized my extensive experience with InDesign, Photoshop, Illustrator, marketing, advertising, graphic design, art, MS Office, and communications to create and execute a variety of designed pieces including, but not limited to: emails, websites, large format prints, trade show graphics, in-house collateral, print and web advertisements, catalogs, direct mail, and other campaigns.• Organized multiple projects for clients in retail, financial, and pharmaceutical markets with an eye on details, deadlines, and budgets.• Utilized my artistic ability with my design acumen to create and produce many pieces that included a hand-drawn element, including a short animation for a viral tweet on the official BootBarn twitter for their 28,000+ followers.• Designed and created work with compressed time frames, an expectation to keep costs under budget, and to perform award-winning quality all while multi-tasking with other projects and communicating with the Creative Director, the Principal, and other art directors.• Utilized my artistic ability with my design acumen to create and produce many pieces that included a hand-drawn element, including a short animation for a viral tweet on the official BootBarn twitter for their 28,000+ followers.• Created email designs, print ads, large format print pieces for tradeshows, full campaign pieces for sizeable on-going campaigns with many different elements, catalogs, direct mail pieces, and others.• Consistently led firm's communication and presentation efforts with account executives that facilitated active project management and prioritized client's strategic goals.
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California State University-Fullerton
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Fullerton, CA
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Social Media Marketing Intern
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Sep 2016 - Dec 2016
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Fullerton, CA
• Led a small group to conceptualize, design, and implement a full-scale online social media campaign with no budget and tight time constraints.• Tracked, adjusted, and ran the campaign across multiple platforms; using CSUF Marketing Department’s Facebook, Twitter, Youtube, Instagram, and Pinterest accounts.• Developed, created, and executed the visual, creative, and written elements that utilized the social media accounts.• Created a persona we used to design the marketing materials and employed a social media calendar to maximize KPI.
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Orange Unified School District
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Anaheim, California
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Academic Instructor for Graphic Design & Animation Studies
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Aug 2013 - Jul 2014
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Anaheim, California
• Created two entire curricula without a pre-existing template within a 72-hour span to teach over 140 high school students.• Managed and led the two classes through a full year to show the necessary fundamentals of design and animation skills while giving the students a real-world opportunity to create projects and experience authentic design critiques. Taught them to produce work for both print and internet.
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Quiksilver
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Huntington Beach, CA
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Digital Artist & Catalog Marketing Manager
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Sep 2010 - Jul 2013
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Huntington Beach, CA
• Conceptualized, created, and produced 6-10 different catalogs a season for DC shoes global brands which were printed and made available online for tens of thousands of employees to use in selling millions of dollars in product.• Collaborated and communicated with many different departments around the globe to create these catalogs with time and budgetary constraints all while managing the many ever-changing details with a constant eye on detail.• Improved the efficiency and accuracy of the line book proofing process.• An instrumental part of the team that began developing a digital line book solution to move into an iPad or android tablet environment.• Assisted the other brands and departments with internal design projects.• Created, updated, and helped design the DC Footwear shoe catalogs for multiple markets with tight deadlines and in an ever-changing environment that was a worldwide process; using EasyCatalog.• Designed sales and marketing collateral, and user documentation for print and online sales teams.
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Participant
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2007 - Feb 2012
Participant
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Waiter
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May 2009 - Sep 2010
• Over a decade of experience in restaurants, being a lead waiter and training over a hundred other co-workers. • Consistently a top seller, selling over a million dollars of product with my sales records generally in the top.• Customer relations, money handling, conflict management, hospitality skills, analytical skills, high degree of emotional intelligence.
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DGWB
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Santa Ana, CA
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Studio Artist
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Sep 2007 - Oct 2008
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Santa Ana, CA
• Utilized graphic design skills in assisting in the design, copy, layout, and production of marketing campaigns, advertising campaigns, and marketing collateral. • Assisted in graphic design work for printed and online marketing collateral including flyers, brochures, posters, postcards, mailers, banners, and websites.• I also worked on projects for companies such as Wienerschnitzel, KFC, Lehman Brothers, Bank of America, CHOC, St. Joseph’s Hospital, Hilton Garden Inn, Toshiba, Yamaha, and other high profile clients.
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3v07 Medical Advertising
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Laguna Beach, CA
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Art Director (Creative)
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Feb 2007 - Sep 2007
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Laguna Beach, CA
• Utilized graphic design skills in assisting in the design, copy, layout, and production of marketing campaigns, advertising campaigns, and marketing collateral. • Assisted in designing, writing and proofreading a variety of marketing materials, including brochures, newsletters, direct mail, advertising, web content, press releases, and sales tools.• Was the sole artist responsible for a complete product launch campaign for HID Global, and for all campaigns we worked on.• I also worked on overflow issues for companies such as Roland, Hitachi, Immedit, Galderma, and AMO.
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Graphic Designer
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Sep 2006 - Feb 2007
• Utilized graphic design skills in assisting in the design, copy, layout, and production of marketing campaigns, advertising campaigns, and marketing collateral. • Assisted in graphic design work for printed and online marketing collateral including flyers, brochures, posters, postcards, mailers, banners, website and HTML-based e-mail.• Assisted in designing, writing and proofreading a variety of marketing materials, including brochures, newsletters, direct mail, advertising, e-blasts, web content, and sales tools.• Worked with such clients as Disney, LG, most major travel hotels and affiliates, and a variety of large in-demand companies.• Collaborated and developed timelines to support multiple marketing design projects.• Designed a wide range of materials that included, but were not limited to: Product manuals, print collateral, presentations, info graphics, event signage/displays, print and digital ads, social media graphics, landing pages, etc.• Ensured Company’s Brand guidelines are enforced with innovative and strategically sound creative solutions.• Communicated and coordinated within the department to determine and ensure designs meet the marketing initiatives.• Wrote and designed graphic narratives and followed a process to edit content.• Creative adaptation of existing design concepts for new executions, including translation into various formats.• Assisted with marketing products for presentations, conferences and events.• Collaborated within the department on photo and video ideas.• Created content to be used on email, social media, and print/digital ads.• Presented finalized ideas and concepts to Creative Director and CFO.• Devised, created and deployed consumer email campaigns to build product demand• Assisted with email template testing and collaborate on subject lines, content, and other components that assist the marketing department with identifying necessary improvements.
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Newport Signs and Graphics
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Irvine, CA
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Sr. Graphic Designer
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Sep 2005 - Feb 2007
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Irvine, CA
• Large format printing and designs in a variety of media, including UV printing.• Reorganized workflow and focus of the department; created a comprehensive SOP.• Performed computerized graphic design, page layout, directing and active participation in concept, creation and execution of design and production.• Ensured every necessary step of project scope was accounted for within the schedule and organized deliverables.• Developed and tracked project schedules; monitored the project's progress, collected projects final costs for billing and invoicing.• Managed day-to-day tasks, performed proactive identification of potential challenges and ensuring on-time project deliverables.• Ensured effective and ongoing communication with the Client related to project status and deliverables.• Strong knowledge of best practices in project management and the ability to see the big picture while managing every last detail.
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Waiter
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Feb 2004 - Feb 2006
I have over a decade, cumulative, working in various restaurants, and in each place I was able to prove myself as an integral part of their operations. I was a head waiter at most restaurants that I worked at and the ones where I had to start at a lower position, I was able to be the fastest promoted.The primary purpose of this position was to create a unique and personal experience for guests by enthusiastically and effectively presenting food and beverage options in an informative, friendly, and enthusiastic manner. This role will focus their attention on guests in the restaurant area of the restaurant.CORE JOB FUNCTIONS/RESPONSIBILITIES:• Provided warm welcome to Guests upon arrival and personally engage Guests through conversations supporting current sports events and other promotional activity or Guest areas of interest• Effectively presented food and beverage options in an informative, friendly, and enthusiastic manner• Read table to provide a unique, personalized experience to Guests through personal connections and genuine interactions in a professional manner• Informed Guests of specials and/or promotions(food and beverage), answer questions pertaining to the food and beverage menus, and be prepared to make suggestions to enhance the Guest’s dining experience and increase ticket sales• Wrote Guest food orders on slips, memorize orders, and enter orders into Point of Sale system for transmittal to kitchen staff• Checked Guest identification to ensure they meet minimum age requirements for consumption of alcoholic beverages• Checked with Guests to ensure they are enjoying their meals and anticipate any need for corrective action to ensure Guest satisfaction – Inform Managers as needed• Applied expert knowledge of specs to make genuine recommendations for all menu items• Followed steps of service and other CSP’s (Company Standard Procedures)• Collected and accurately processed Guest payments
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Infantry Soldier
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Oct 1994 - Oct 2002
Soldier in the US Army. Active service in Korea and Ft. Hood. In Korea I trained and protected the southern peninsula from domestic threats. At Ft. Hood I was a part of the Force XXI Program. I returned home and served in the National Guard where I was a part of the modernization of our National Guard.My training and experience instilled discipline and management skills. I learned teamwork, how to lead a team in and out of combat situations and other high-stress situations.• Assisted in reconnaissance operations • Employed, fired, and recovered anti-personnel and anti-tank mines • Operated weapon systems under various conditions, including engaging targets using night vision sights • Operated and maintain communications equipment • Performed as a member of a fire team during training and combat missions • Aided in the mobilization of vehicles, troops, and weaponry • Used, maintained, and stored combat weapons (e.g., rifles, machine guns, anti-tank mines, etc.)
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Actor
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2001 - 2002
Tried to get better at the craft, doing mostly background work and one very short film.
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Education
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2012 - 2017California State University, Fullerton
Bachelor's Degree, Marketing -
2011 - 2012Santa Ana College
Associate's degree, Accounting and Business/Management -
2003 - 2005Westwood College-Anaheim
Bachelor's Degree, Visual Communications -
1998 - 2001Mt. San Antonio College
AA, Fine Arts -
1990 - 1994Ruben S. Ayala High School
Diploma, Regular/General High School/Secondary Diploma Program
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