Experience

• 

  Pernod Ricard

  • United States

  • Senior Manager, Digital Transformation

    • Nov 2021 - Present
    • United States

• 

  AUDL

  • Professional Ultimate Frisbee Athlete

    • Nov 2016 - Present

• 

  ZS

  • United States
  • Business Consulting and Services
  • 700 & Above Employee

  • Decision Analytics Associate Consultant

    • Jun 2019 - Nov 2021

    Omnichannel Marketing Consultant• Transform HCP experiences to be personalized, integrated, and dynamic, leading to measurable improvements in customer loyalty ◦ Led implementation, change management, and operations of a smart, digital ecosystem across multiple products and clients ◦ Operationalized a content optimization model to provide an individualized customer experience across promotional channels ◦ Drove +$25M in incremental annualized sales through promotional orchestration as measured through test/control analysis • Expert in omnichannel, customer-centric marketing solutions for pharma brands across the product lifecycle ◦ Leveraged AI/ML analytics and real-world data to uncover predictive customer insights to enable proactive action by sales reps ◦ Advised 10-person client team of marketing integration specialists on omnichannel platform design best practices ◦ Managed multiple teams of 10+ software developers and analysts, with strong record of on time and on budget delivery

  • Decision Analytics Associate

    • Mar 2017 - Jun 2019

    Sales Operations Analytics Lead• Harmonized brand strategy, profitability, and design best practices to optimize sales team size, structure, and placement◦ Balanced market opportunity & ROI constraints to inform appropriate SF size for brands across all stages of product lifecycle ◦ Optimized team structure, staff placement, and vacancy management plan based on brand strategy and geographic constraints ◦ Facilitated organizational implementation activities from designing JDs, to hiring and training, to change management• Enhanced the efficiency and effectiveness of sales & marketing programs via excellence in customer segmentation and targeting◦ Created differentiated and actionable customer segments to support customer targeting using attitudinal and behavioral data ◦ Designed customer call plans tailored to product strategy, therapy area, market landscape, and geographic location◦ Drove continuous improvement in customer targeting each cycle by incorporating latest market research and analytic insights

• 

  Major League Ultimate (MLU)

  • Greater New York City Area

  • Professional Ultimate Frisbee Athlete

    • Feb 2015 - Nov 2016
    • Greater New York City Area

    Captain of the NY Rumble (2016)

• 

  Credit Suisse

  • Business Analyst

    • Jul 2014 - Jul 2016

    Technology Services Transformation Team • Managed full requirements lifecycle for HPAM CMDB and related tools in Data Management and Inventory space ◦ Collaborated with stakeholders and clients to perform requirements elicitation, analysis, design, and testing ◦ Delivered reduction of requirements backlog 300 to 180 over 6 month period ◦ Improved requirements review process to increase efficiency and reduce time to delivery • Conducted strategic analysis of Aperture and evaluated alternate vendor products to determine best replacement solution ◦ Delivered operational data model of DCFM tool via use case and reporting investigation to support current state analysisPlatform Integration & Hosting Services • Delivered weekly cross-regional change management call, ensuring operational stability of infrastructure environment • Drove 30% reduction in Control-M database job failures and capacity issues in Americas region • Coordinated data standardization movement to improve inventory accuracy of server data • Developed monthly tracking tool to monitor trends in data violations, incident tickets, and change requests • Refactored SharePoint archive of OSM bi-weekly meetings and backfilled discussion topics for senior management

• 

  Credit Suisse

  • Greater New York City Area

  • IT Analyst

    • May 2013 - Aug 2013
    • Greater New York City Area

    • Communicated with application owners and system support teams to correct server inventory inaccuracies • Enforced reference data standards and developed new requirements for the inventory management GUI • Delivered root cause analyses to prevent reoccurrence of inventory errors • Drove, monitored, & tracked improvements in Global Compute Infrastructure data quality, resulting to 99.5% overall accuracy