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Scott Walker profile image

Scott Walker

Vice President at Due North Marketing Communications
Intro Book
Seasoned public relations professional with 40+ years of experience in media relations, public relations, and journalism.
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Location
Grand Rapids, Michigan, United States, US
Skills
  • Media Relations
  • Public Relations
  • Blogging
  • Advertising
  • Marketing Communications
  • Show all
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Bio

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Scott Walker is a seasoned public relations professional with 40+ years of experience in media relations, public relations, blogging, advertising, marketing communications, and journalism. He has held various leadership positions, including Vice President at Due North Marketing Communications and President at Steele & Walker, Inc. Walker has also worked as a Director and Adjunct Professor at Michigan Department of Community Health and Grand Valley State University, respectively. He has a strong background in marketing, social media, and communications, with expertise in media relations, public relations, and journalism.

Experience

  • Due North Marketing Communications
    • Northport MI
    • Vice President
      • Jan 2004 - Present
      • Northport MI

      Small business owners who don't have a website, think they can't take advantage of Facebook advertising, want to use their contact list to reach customers through email marketing, and want some great PR are the people we focus on with affordable online marketing.

  • Steele & Walker, Inc.
    • President
      • 1990 - Present

      Growers of premium vinifera wine grapes including chardonnay and pinot noir on Michigan's cool-climate Leelanau peninsula. Supplier to L. Mawby Vineyards, named one of the top 40 vintners in the U.S.

  • Michigan Department of Community Health
    • Director of Health Promotions & Publications
      • Jan 1995 - Aug 2003

      One of five top appointed administrators in the largest department in State government. Directed $10 million annual health promotions program focused on integrated marketing approaches addressing population-based health issues. Television, radio and direct campaigns included generating applications for health care coverage for more than 350,000 low-income children and implementing new marketing strategies that produced an 800 percent increase in requests for smoking cessation products. Formerly served as department public information officer, acting as chief department spokesperson and directing all media relations.

  • County of Kent
    • Community Relations Director
      • Mar 1980 - Dec 1994

      Directed comprehensive communications program for Kent County's exemplary CMH services program. Coordinated communications activities among 28 contract agencies.

  • Grand Valley State University
    • Adjunct Professor, School of Communications
      • Jan 1989 - May 1994

      Instructed classes in news writing, broadcast news, public relations, marketing communications, healthcare communications.

  • WMAX News Radio
    • News Director
      • 1979 - 1980

  • WLAV
    • News Director
      • 1978 - 1979

  • WCUZ
    • News Director
      • 1974 - 1978

  • WMPX
    • News Director
      • 1973 - 1974

  • ABC 29&8 WGTU
    • Co-Anchor, Sports Director
      • 1972 - 1973

  • WWTV
    • Weekend Producer - Anchor
      • 1971 - 1972

Education

  • 1980 - 1985
    Grand Valley State University
    BS, Marketing
  • 1970 - 1972
    Central Michigan University
    Broadcasting, Earth Science

Suggested Services

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Industry Focus. “Marketing and Advertising”

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