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Scott Mccourt is a seasoned advertising sales executive with 20+ years of experience in digital media, social media marketing, and mobile marketing. He has held senior roles at top companies, including Commercial Observer, CoStar Group, and The Wall Street Journal, and has a strong background in sales strategy, team management, and revenue growth. He holds an IAB certification and a Bachelor of Science degree in Finance from Fairfield University.

Credentials

  • IAB Advanced Programmatic Program
    IAB
    Apr, 2016
    - Jun, 2026

Experience

  • Commercial Observer
    • Boston, Massachusetts, United States
    • Senior Sales Executive
      • Jun 2021 - Present
      • Boston, Massachusetts, United States
  • CoStar Group
    • Boston, Massachusetts, United States
    • Advertising Sales Executive
      • Nov 2020 - Present
      • Boston, Massachusetts, United States

      • Through consultative approach, understanding the unique business goals, needs, and challenges of clients/prospects to help them grow their revenue with Loopnet product suite.• Cross departmental collaboration within CoStar to innovate and develop new ways to sell disruptive CRE tech sales solut...

    • Integrated Advertising Director
      • Nov 2019 - Nov 2020

      • Drive integrated revenue in Northeast, Midwest and Southeast regions including digital, programmatic, and print advertising• Developing new business partnerships including OTT and Content opportunities• Responsible for Financial category partnerships

  • The Wall Street Journal
    • Greater Boston Area
    • Global Account Manager
      • Aug 2013 - Jun 2019
      • Greater Boston Area

      • Drive revenue for New England Region by providing clients with integrated opportunities to align with relevant content across digital, mobile, social, video, conference, and print platforms• Doubled sales territory in just two years• Led development of first WSJ content program featuring infogr...

  • Woodhouse
    • Greater Boston Area
    • Partner
      • Aug 2009 - Aug 2013
      • Greater Boston Area

      .• Created comprehensive new business strategy and go-to-market plan for start-up Social Media Agency• Accomplished 500% sales growth within the first 18 months totaling $2.5M in new business• Managed all prospect-to-client transitions with the Service Delivery team• Led business development resu...

    • National Advertising Sales Director
      • Dec 2006 - Oct 2008

      • Managed sales for mobile advertising network and publisher solutions• Promoted to National Sales Director within 12 months on the job • Exceeded revenue goals by 166%+ for two consecutive years and closed the first $1M+ deal on the Mobile Web• Targeted, sold and managed all aspects of the compa...

  • Wall Street Journal Online
    • Greater Boston Area
    • Interactive Sales Manager
      • 1998 - 2006
      • Greater Boston Area

      • Transformed under-producing New England territory into one of the company’s most profitable for internet advertising and marketing programs and sponsorships• Grew revenue in a 5 state Southeast territory and achieved 300% growth in first year• Promoted to Interactive Sales Manager after two yea...

Education

  • Fairfield University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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