Experience

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  Horizon Media

  • United States
  • Advertising Services
  • 700 & Above Employee

  • EVP, Chief of WHY

    • Apr 2024 - Present

    Leads a department of world-class brand and communication strategists, market researchers, analysts, culture sleuths, statisticians and data scientists in the quest for why, and how to win market decisions for clients. Bringing humanity to data. Brining data to culture and trends. Bringing a growth path for all.

  • SVP, Human Intelligence

    • Sep 2023 - Apr 2024

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  MMB

  • New York, United States

  • Head of Strategy, Gulf States Toyota

    • Jan 2013 - Sep 2023
    • New York, United States

    Led the Toyota team to become the most effective regional advertiser in the United States. Advertising created has been consistently 11%-13% more effective than competitors on all critical KPIs — for all five models, every year, and for nine consecutive years (and counting). RAV4, Highlander, Camry, Tundra, Tacoma and Corolla.

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  DOSAGE

  • New York, New York, United States

  • Chief Strategy Officer (CSO) & Founder

    • May 2000 - Sep 2023
    • New York, New York, United States

    A creative brand and communications strategy consultancy that specializes in harnessing the collective brainpower of siloed, diverse and complex brand teams. DOSAGE features tools and techniques that help teams be more insightful, faster, more creative, consistent, aligned, effective and accountable. 
Insights | Brand Story Design | Innovation | Comms Planning | Facilitation | Training | Team AlignmentWorked with organizations such as The Coca-Cola Company, Horizon Media, Headmint, MWWPR, R/GA, Naked, Ogilvy, Aetna, Wieden & Kennedy, Co:Collective, Lowe Worldwide and BBDO on clients such as YouTube, Citi, GE, Bank of America Merrill Lynch, Subway and numerous brands for The Coca-Cola Company and Procter & Gamble.I've co-designed an approach to integrated marketing communications planning for global agency network Lowe Worldwide. The approach and tools have been employed and trained in over 40 offices worldwide. I’ve been a three-time featured speaker for the AAAA Account Planning Conference and the “Polygamous Wedding” Channel Planning Conference. I am a multiple AMA EFFIE award winner and judge, as well as a judge for the Jay Chiat Account Planning Awards. I’ve been published in the American Association of Advertising Agencies’ publication “The Value of Advertising” and in a college text about career paths in planning. I’ve co-authored a toolkit that helps clients translate trend information into marketing ideas for The Coca-Cola Company.

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  Podcast: "On Creative Collaboration with Scott Lukas"​

  • Greater New York City Area

  • Host

    • Nov 2011 - Nov 2015
    • Greater New York City Area

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  Institute of Advanced Advertising Studies AAAA

  • Guest Judge, Speaker and Mentor

    • Jan 2013 - Feb 2014

    I helped junior professionals pitch a real marketers as part of an executive training program.

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  Jay Chiat Planning Awards (2010, 2012)

  • Guest Judge

    • 2010 - 2012

    I judged the merit of strategic cases in order to determine if they should be awarded a Jay Chiat Award (an award for creative thinking in strategy).

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  Columbia University Graduate School

  • Guest Lecturer

    • Apr 2010 - Apr 2010

    I gave a lecture called "From Information to Insights"

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  VCU BrandCenter

  • Guest Judge

    • Apr 2010 - Apr 2010

    I helped judge the final projects of graduating seniors.

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  Book: "Career Paths in Planning"​

  • Co-Author of Chapter

    • 2007 - 2007

    I co-authored an article with Stephen Walker of Headmint in this book by Hart Wexelbaum.

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  Polygamous Wedding Channel Planning Conference

  • Greater New Orleans Area

  • Featured Speaker

    • 2007 - 2007
    • Greater New Orleans Area

    I talked about how to think of media options based on the benefits they provide customers in order for marketers to develop more effective channel plans.

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  4A's Account Planning Conference

  • Featured Speaker

    • 2003 - 2007

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  "The 10048 Project"​ World Trade Center benefit

  • Greater New York City Area

  • Creator and "Venture Altruist"

    • Sep 2001 - Mar 2002
    • Greater New York City Area

    I started a one-man charitable T-Shirt company based on the fact that the World Trade Center Towers had their own zip code. All profits went to The New York Times 9/11 Neediest Case Fund.

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  4As "The Value of Advertising"​ Booklet

  • Author

    • 2001 - 2001

    My American Market Association GOLD-winning EFFIE case for The Coca-Cola Company's brand Mello Yello was reproduced with permission to illustrate the power of effective advertising.

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  Berlin Cameron

  • Group Planning Director

    • Jun 1998 - May 2000

    Accounts: Reebok, NBA, The Washington Post, GM Olympic Sponsorship, NBC Olympics

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  Fallon McElligott Berlin

  • Brand/Communications Strategist

    • Jun 1996 - Jun 1998

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  Chiat/Day

  • Account Planner

    • Jul 1991 - Jul 1994

    Accounts: Reebok, NYNEX Yellow Pages, New York Life