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Scott Lathrop

Professor of Marketing Practice at Whitman School of Management at Syracuse University
Intro Book
Seasoned marketing expert with 30+ years of experience in consulting, research, and teaching.
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Location
Syracuse, New York, United States, US
Skills
  • Marketing Strategy
  • Management Consulting
  • Marketing
  • Data Analysis
  • Research
  • Show all
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Bio

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Scott Lathrop is a seasoned marketing expert with 30+ years of experience in consulting, research, and teaching. He is Professor of Marketing Practice at the Whitman School of Management at Syracuse University, where he teaches courses in marketing, corporate strategy, and product development. He has also held senior management positions with consulting firms and served as a consultant to top companies.

Experience

  • Whitman School of Management at Syracuse University
    • Professor of Marketing Practice
      • 2006 - Present

      Dr. Lathrop has 30 years experience in consulting, research, and teaching marketing, corporate strategy, product development, and decision making. He is Professor of Marketing Practice at the Whitman School of Management at Syracuse University, He teaches courses in the undergraduate, full-time MBA and online MBA@Syracuse programs. He is Faculty Advisor to the American Marketing Association and the National Sales Competition at Indiana University. He has taught executive courses for military officers in SU's LogTech program in Singapore, and has been a Visiting Professor at Sejong and Sogang Universities in Seoul, South Korea. Dr. Lathrop has served on the faculty of the Harvard Business School, Cornell's Executive Education program, and the International School of Management in Paris, where he taught executive seminars on Branding and Product Development.Scott partners with WMS Management Consulting on selected projects. He has held Vice President and senior management positions with consulting firms in Boston, Cambridge, and Washington, D.C. He has served as consultant to United Airlines, Boise Cascade, RJR Investments, ExxonMobil, Ocean Spray, Owens-Corning, Caterpillar, Polaroid, McKesson, Partners Healthcare, AC Nielsen, Parexel, Trex, Office Depot, Sundyne, and HealthCare One.Publications"Price and Quality Relationships in Durable Product Categories", Journal of Product and Brand Management, 2018 (with Boyle, P, Kim, H)"The Value of Private Label Brands to U.S. Consumers", Journal of Retailing and Consumer Services, 2013 (with Boyle, P)"Are Consumer Perceptions of Price-Quality Relationships Well Calibrated?", International Journal of Consumer Studies, 2009 (with Boyle, P)"Product Longevity: Will it keep going and going?", Journal of Customer Behaviour, 2008 (with Boyle, P)"Store Brand vs. National Brand: Willingness to Pay is not Equal to Willingness to Accept", Journal of Global Scholars of Marketing Science (with Boyle, P, Kim, H)

  • Sogang University
    • Seoul, South Korea
    • Visiting Professor
      • May 2017 - Present
      • Seoul, South Korea

      Visiting Professor; teach summer courses on Product Development and Innovation Management to MBA students

  • WMS Consulting
    • Consulting Affiliate
      • 2007 - Present

  • Sejong University
    • Gangnam-gu, Seoul, Korea
    • Visiting Professor
      • May 2011 - Aug 2016
      • Gangnam-gu, Seoul, Korea

  • Johnson Graduate School of Management at Cornell
    • Adjunct Professor, Executive Education Programs
      • 2007 - 2008

  • Denneen Strategy Consulting
    • Boston, Massachusetts, United States
    • Vice President
      • Jun 2001 - Sep 2004
      • Boston, Massachusetts, United States

  • Luminant Worldwide
    • Senior Manager
      • 1998 - 2001

  • Integral, Inc./ The Analysis Group
    • Consultant / Manager
      • 1995 - 1998

  • Harvard Business School
    • Assistant Professor of Marketing
      • 1991 - 1995

  • L&F Consumer Products
    • Brand Manager
      • 1985 - 1987

Education

  • 1987 - 1991
    Cornell University
    Ph.D., Marketing, Cognitive Studies
  • 1987 - 1990
    Cornell Johnson Graduate School of Management
    M.S., Marketing
  • 1983 - 1985
    Cornell Johnson Graduate School of Management
    M.B.A., Marketing
  • 1979 - 1983
    Colgate University
    A.B. Magna cum laude, Biology, Economics

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Industry Focus. “Management Consulting”

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