Okay, let’s tackle this. So Scott Jacobs has 29 years of experience as a Sr. Design Manager, which is a long time. The industry average for a design manager in the US is around $50–$100 per hour, depending on the company size and location. However, considering his experience and role at Safeway, a large retail company, his rate might be lower. Maybe around $75 per hour, considering he's not a solo practitioner or a high-level architect. Some design managers with similar experience might average $80–$120 per hour, but this is not a direct comparison. Let’s be cautious and estimate around $75.