Experience

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  Backyard Products, LLC

  • United States
  • Manufacturing
  • 200 - 300 Employee

  • Executive Vice President of Sales

    • 2017 - 2018

    - Integrate account programs, pricing profiles, and associated sales and marketing strategic plans of five play product lines into one play division, with the acquisition of PlayNation Play System.- Introduce Lean-based business practices, including item forecasting, sales budgeting, item POS tracking reports, account monthly sales reporting, and department budgeting tracking processes.- Conduct item rationalization process to integrate over 500 items and reduce inventory.- Realigned internet retail accounts to maximize sales growth and profitability for each account.- Redesigned the sales and marketing departments by introducing a new online content team to increase and streamline responsiveness within the differentiated account channels to generate annual sales goals over all retail channel segments.- Launched three Amazon seller central accounts, including all four BYP play product lines in new vendor webpage, while spearheading a growing e-commerce strategy to drive sales growth of over 40% annually with Amazon, Wayfair, Walmart, Target, Overstock, and other midsize e-commerce retail websites in the US and Canada.

  • Vice President of Sales and Marketing

    • 2013 - 2017

    - Manage sales and marketing for Swing-N-Slide, Kid Creations playsets, and Handy Home sheds for key retail market segments.- Oversaw the reorganization and team development of an all-new sales, marketing and online content departments for Backyard Products, LLC, responsible for Swing-N-Slide, Kid Creations, and Handy Home operations located in Chattanooga, TN.- Utilized store performance reporting analytics to include Handy Home Shed store information, which reduced underperforming stores and increased higher performing store assortment to maintain market penetration.- Expanded Home Depot shed program from in-store DIY to include the first online installed shed program.- Increased growth for Handy Home Shed program by 30% and install play program by 45% in the first 18 months.- Collaborated with regional store service groups and independent online service contractors to track and maintain store displays for Handy Home Sheds and Kid Creations installed playsets in the US and Canada.

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  PlayCore

  • United States
  • Recreational Facilities
  • 200 - 300 Employee

  • Vice President Sales, Consumer Products

    • Dec 2008 - Nov 2013

    - Managed US and Canadian accounts for Swing-N-Slide retail and OEM accounts. - Oversaw the internet retail program introduction for consumer and commercial product lines.- Designed the No-Cut RTA product line for Home Depot stocking stores, designed to fit four RTA kits (pallet including cut wood, hardware, and slide) into one eight-foot planogram with additional add-on SKUs to exceed GMROI requirements.- Targeted the consumer products division to lead the introduction of both Swing-N-Slide consumer and PlayCore’s commercial product lines into the consumer market retail space, through in-store special order programs, key retailer website product placement on new direct online accounts (Home Depot, Lowe’s, Menards, Amazon, Wayfair)- Established sales growth objectives, preparing sales growth, goals, and marketing plans.- Led five national account managers and a network of manufacturer representatives in the US and Canada, pursuing aggressive sales growth goals and facilitating successful maintenance of current account in-store stocking programs.- Facilitated Swing-N-Slide’s act as one of five vendors to launch “Vendor Direct” program.- Launched new Disney co-branding product line to increase Home Depot’s Senior Management level visibility through exclusive THD branding, THD cause marketing events, and targeted consumer marketing promotions.- Implemented an online commercial play and site amenities program with online sales platforms including Amazon.

  • National Accounts Manager, Swing-N-Slide

    • Jan 2005 - Dec 2008

    - Coordinated Swing-N-Slide program for all US and Canada Home Depot stores.- Grew the stocking store count increases by market with the support of seven outside agencies.- Managed the correct SKU assortment, ensuring programs meet HD’s GIMROI performance levels.- Conducted yearly in-store planogram reset projects in all stocking stores, which includes adding new products, new POP and brochures, and refurbishing external store displays and HD signage, in order to exceed Home Depot’s sales performance expectations and maximize company EBITDA requirements every spring.- Expanded in-store stocking program from a seasonal program in the Midwest region and Canada to over 1,800 stocking stores in the continental United States, as well as stores in Alaska, Puerto Rico, Mexico, and Canada.- Developed and patented the Rapid-Loc-Bracket System to transform Swing-N-Slide playsets from a DIY hardware kit program to a Wood-Complete (Ready-to-Assemble) playset kit product line, increasing company sales by $15M in the first year.

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  Moore-MacMichele Inc

  • Greater Chicago Area

  • Account Manager, Home Depot

    • Mar 1990 - Dec 2004
    • Greater Chicago Area

    - Managed account sales and in-store service activities for all stores in the Midwest Region of Home Depot.- Represented and serviced Rubbermaid Home Products, Rubbermaid Commercial, BernzOmatic, Wright Products, Ridge Tool, Vermont American, RotoZip, Swing-N-Slide, Arrow Sheds, Gleason, Vigoro, Polaroid, American Lock, Red Devil, Arrow Fasteners, and General Tool.