Experience

• 

  TrueCommerce

  • United States
  • Information Technology & Services
  • 700 & Above Employee

  • Technical Marketing Manager

    • Aug 2017 - Nov 2022

    Successfully navigated a technical environment while designing, implementing, and managing marketing campaigns (email, PPC, and automation), CRM integrations, and website branding. Delivered deep insight to align daily workflows with core business values, leading to an increase in lead volume and quality. Exhibited expertise in CRMs, marketing automation platforms, email marketing campaign platforms, and compelling marketing techniques to drive results. Offered outstanding leadership on new campaign launches and worked with teams on customizing solutions.Assisted with overseeing full campaign life-cycles including KPI tracking and key brand messaging.Increased awareness by delivering impactful go-to-market strategies and securing competitive placements.Headed end-to-end project management while working within strict deadlines and established budgets.Advanced client experiences and drove conversions by offering training and demonstrations on new products.

  • Technical Marketing Manager

    • Aug 2017 - Nov 2022

• 

  Rosco Manufacturing, LLC

  • Central Falls, RI

  • Digital Marketing, Web Design, SEO, Graphic Design, IT, and Tech Support Agent

    • Jan 2016 - Aug 2017
    • Central Falls, RI

    Single-handedly built a website from concept to launch using strong back-end design skills. Enhanced end-user experience by optimizing two existing websites, incorporating SEO strategies and mobile responsive design. Added value to web presence by incorporating vivid images that support brands. Relied on as a vital source of technical support for cross-functional office and factory teams due to subject matter expertise.Incorporated best practices for ecommerce and search engine optimization.Automated analytical processes to increase efficiency and accuracy of data collection and assessment.Conducted troubleshooting, updates, and general work on IT and computer systems.Maintained consistency across all promotions and marketing solutions while generating multiple print designs for trade shows and company use.

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  Fluid Trends Marketing

  • New Bedford, MA

  • President

    • Oct 2013 - Mar 2016
    • New Bedford, MA

    Expanded on networks and identified opportunities with high growth potential by attending BNI meetings with local businesses, events, and industry gatherings. Positioned clients to excel and reach higher visibility by advising on marketing strategies and assessing current website content. Utilized strengths in graphic design, web design, digital marketing, and compelling content through management to refine client branding efforts and attract target audiences. Generated high-volume leads for clients.Increased consumer access to promotions by launching PC, MAC, tablet, and mobile-friendly campaigns.Acquired competitive placement for non-branded search results with clients reaching the top of local listings.Personalized client marketing strategies by providing in-depth consultations and identifying their objectives.Trained business leaders on analyzing campaign data and interpreting trends to implement effective changes.

• 

  Desco Industries Inc.

  • Canton, MA

  • SEO Coordinator | Graphic Designer | Photo Editor | Web Designer

    • Nov 2005 - Jun 2014
    • Canton, MA

    Headed audience segmentation to increase click rates on mass email campaigns, leading to exceptional ROIs. Integrated use of innovative design software including Adobe Creative Suite, HTML / CSS, SEO, Google Analytics, and PPC advertising, training staff on proper implementation for ideal results. Remained in-tune with emerging marketing trends to strengthen strategies and define approaches. Created compelling paid ads using Google AdWords PPC ads.Earned the company savings of more than $73K annually by updating email marketing campaign processes.Exemplified diligence by working this position while pursuing a college degree and remaining on track.Adapted quickly to shifting operational needs and priorities based on current demand and deadlines.Thrived within a fast-paced work environment and collaborated cohesively with cross-functional teams.