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Scott Elliott profile image

Scott Elliott

Marketing & Media Manager at Crescent Crown Distributing, LLC
Intro Book
Seasoned marketing and sales executive with 30+ years of experience managing key accounts and developing market strategies.
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Location
Paradise Valley, Arizona, United States, US
Skills
  • Marketing Strategy
  • Key Account Development
  • Market Planning
  • Sales Management
  • Brand Management
  • Show all
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Bio

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Topline AI
Scott Elliott is a seasoned marketing and sales professional with 30+ years of experience in managing key accounts, market planning, and brand management. He has held various roles at HEINEKEN USA, including Regional Marketing Manager, Western Region Sales Development Coordinator, and Distributor Manager.

Experience

  • Crescent Crown Distributing, LLC
    • Phoenix, Arizona Area
    • Marketing & Media Manager
      • Feb 2014 - Present
      • Phoenix, Arizona Area

  • HEINEKEN USA
    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Regional Marketing Manager
      • Jan 2004 - Jan 2014

      Develop, implement, and measure all off-premise & on-premise programs in the Western Region.Oversee local media advertising buys for Albuquerque, Denver, Tucson, Phoenix, Las Vegas & Salt Lake City.Negotiate & activation of sponsorships and special events in Albuquerque, Denver, Tucson, Phoenix, Las Vegas & Salt Lake City.Act as liaison for Western Region Heineken sale representatives for issues and concerns. Manage agency partners for Heineken, Strongbow Cider, Newcastle & Mexican portfolios for On & Off Premise marketing.Analyze sales results and trends to determine what programs should be run and in what channels.Assist in key accounts calls with Fry's, Food 4less, Albertson’s, Smith’s, Bashas’, Food City, AmPm, Maverik’s, Circle K and Quicktrip.

    • Western Region Sales Development Coordinator
      • Jan 1999 - Jan 2004

      Managed 30 direct distributors and 52 sub-distributors throughout the Western Region with yearly depletion's of over 1,000,000 cases. This included Wyoming, Utah, Colorado, Montana, Idaho, Washington, Oregon, California and Nevada.Developed and managed 30 annual business plans with each distributor.Participated and planned monthly pricing and sales strategy. Managed 30 distributor’s co-op merchandising budgets and performances.Built relationships and communicated with 30 distributors and 52 sub-distributors on a daily basis.

    • Distributor Manager
      • Oct 1991 - Jan 1999

  • Southern Wine & Spirits of California
    • Southern California
    • Draught Beer Manager
      • Jan 1991 - Oct 1991
      • Southern California

  • Markstein Beverage
    • Southern California
    • District Sales Manager and On Premise Manager
      • Jan 1985 - Jan 1991
      • Southern California

  • West Coast Beverage
    • Southern California
    • Account Manager
      • 1982 - 1985
      • Southern California

  • Houston Distributing
    • Houston, Texas Area
    • Driver Sales
      • 1981 - 1982
      • Houston, Texas Area

  • Better Brands
    • Houston, Texas Area
    • Driver
      • 1980 - 1981
      • Houston, Texas Area

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverages”

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