Experience

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  TEAMOBI

  • Ho Chi Minh City, Vietnam

  • Marketing Director

    • 2010 - Present
    • Ho Chi Minh City, Vietnam

    - Establish partnerships with telcos, phone manufacturers, app stores for branded mini-events
- Create branded communication strategy to support and engage players online- Set up and manage mobile payment partnerships for overseas gaming communities- Manage annual marketing plan, budgets & KPI tracking reports
- Develop internal protocols to resolve in-game payment and fraud issues quickly and safely
- Manage GameMaster program to enhance playing experience and value for most loyal players- Oversee translation of games into English, Indonesian, Spanish and Portuguese
- Develop and train CSR team to support our global gaming communities- Launched Power Up English, a mini-app to help students learn English on their phones.

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  Vienthonga

  • Ho Chi Minh City, Vietnam

  • Marketing Director

    • 2008 - 2011
    • Ho Chi Minh City, Vietnam

    - Served on Board of Directors for one of Vietnam’s largest mobile phone retailers
- Managed 22-member marketing department (PR, Promotions, Call Center, Online & In-store)
- Launched Loyalty Program with nearly 500,000 members and 110 strategic discount partners
- Consolidated promotion strategy into monthly cycles to reduce costs by 30%
- Built co-branding partnerships that led to over 1.5 billion VND in giveaways & ad value

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  Odyssey Resources

  • Ho Chi Minh City, Vietnam

  • Business Development Manager

    • 2007 - 2008
    • Ho Chi Minh City, Vietnam

    - Start up venture offering outsourcing services to Australia and Vietnamese clients
- Developed branded materials to attract and communicate services to prospective clients

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  Siam Music Yamaha

  • Bangkok, Thailand

  • GM - Business Development

    • 2005 - 2007
    • Bangkok, Thailand

    - Initially hired to complete a feasibility study on the international schools market in Thailand
- Promoted to GM of a new 9-member marketing department to support 7 corporate divisions
 (music schools, band, electronics, piano, combo instruments, professional audio, service center)- Built corporate sponsorships for Yamaha’s 3 country-wide music competitions
- Helped launch Yamaha Student Card to support student enrollment at 72 franchise schools
- Strengthened internal communications to identify internal cross-promotion opportunities

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  The Best Little Book in Bangkok

  • Bangkok, Thailand

  • Founder

    • 2005 - 2006
    • Bangkok, Thailand

    - Set up to provide schools and social groups a way to help fundraise within their communities 
- Contacted over 300 businesses, leading to first book of 96 vouchers valued at nearly $2,000 USD- Signed agreements with 9 schools, bookstores and venues to sell booklets on consignment

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  Reed Institute

  • Bangkok, Thailand

  • Business Development Manager

    • 2004 - 2005
    • Bangkok, Thailand

    - Created strategic plan to help a friend set up a special needs learning support clinic for students
- Visited local school counselors, issued press releases to local media and built teachers network
- Set up Teacher Training Workshops to build relationships and create new revenue streams

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  KIS International School

  • Bangkok, Thailand

  • Development Manager

    • 2001 - 2004
    • Bangkok, Thailand

    - Co-led marketing team to develop and implement a strategic plan for a growing IB Primary school
- Created all branded print materials for school forms, info packages, newsletters and yearbook- Developed and maintained system to track marketing results to school’s Executive Board
- Created and oversaw the school’s annual marketing budget (print supply & ad quotes)- Worked with parents to help establish the school’s first formal Parents’ Association
- Partnered with 8 schools to form TISAC, offering intra-sports and cultural activities for students- Served on various school development committees (accreditation, website, crisis management)

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  Chulalongkorn University

  • Bangkok, Thailand

  • Assistant To The Director

    • 2000 - 2000
    • Bangkok, Thailand

    - Served as communication link for the International BBA Program
- Coordinated with visiting professors, exchange students and program admissions
- Taught Introduction to Marketing, requiring student teams to create & pitch a small business plan
- Mentored student and supported outside extra-curricular activities (field trips, debate team, etc)- Created & taught Life Insurance course for Senior Managers at Thai Life Insurance (outside project)

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  Pacific Life

  • Orange County, California, United States

  • Lead Customer Service Representative

    • 1998 - 2000
    • Orange County, California, United States

    - Helped set up a 30-member, multi-national insurance support team for WMA- Promoted to manage the 6-member phone support team
- Created and maintained a nationwide database for 300+ insurance agents on Outlook- Developed a structured training system for new Customer Service Reps
- Received “Service Excellence” award for Individual Life Division in March 1999

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  Truòng Dai hoc Nông Làm Thành phó Hô Chí Minh

  • Ho Chi Minh City, Vietnam

  • English Language Teacher

    • 1996 - 1997
    • Ho Chi Minh City, Vietnam

    - Taught English at Vietnam’s 2nd largest agricultural university- Developed and taught customized business English classes for outside organizations

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  The University of Memphis

  • Memphis, Tennessee, United States

  • Undergraduate Advisor

    • 1994 - 1996
    • Memphis, Tennessee, United States

    - Consulted with students each semester about class requirements and roadmap to graduation- Redesigned office layout to improve traffic flow for students and workers- Reduced traffic flow to advisors by creating FAQ student bulletin board in lobby

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  Crump Insurance Broker

  • Memphis, Tennessee, United States

  • Claims Representative

    • 1993 - 1994
    • Memphis, Tennessee, United States

    - Provided insurance agents with daily phone support regarding policy procedures and claims