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Bio

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Scott Baxter is a seasoned marketing professional with extensive experience in sales, graphic design, advertising, and creative direction. He has held various roles, including Account Executive, Marketing Director, and Owner/Partner, and has worked with numerous clients across various industries. Baxter holds a Bachelor of Science degree in Marketing from Ball State University and is certified as an Advanced Digital Sales Certified professional.

Credentials

  • Advanced Digital Sales Certified
    Local Media Association

Experience

  • Effectv
    • Indianapolis, Indiana Area
    • Account Executive
      • Mar 2016 - Dec 2023
      • Indianapolis, Indiana Area

      Account Executive dedicated to providing solutions for local, regional, and national businesses and organizations with television and digital advertising recommendations based on viewer data utilizing multiple platforms across Indiana.

  • The Herald Bulletin
    • Indianapolis, Indiana Area
    • Account Executive
      • 2013 - Mar 2016
      • Indianapolis, Indiana Area

      Outside sales representative for daily newspaper presenting recommendations following needs analysis of new and existing clients including display print advertisements and dynamic digital sponsorships.

    • Marketing and Sales - Muncie Showroom
      • 2010 - 2012

      Plan, coordinate and implement marketing and communication strategies for Muncie, IN retail location of Small Engine Warehouse. Responsible for media mix, creative production and p-o-p direction.

    • Marketing Consultant
      • 2008 - Dec 2009
    • Marketing Director
      • 2007 - 2008

      Created, designed and implemented weekly marketing campaigns for new and used automobile dealer including time-sensitive print, internet, radio and television commercials. Tracked and reconciled $125K monthly budget while meeting co-op requirements for reimbursements. Dealership consistently ra...

    • Owner/Partner
      • Jan 2000 - Dec 2006

      Generated new business for graphic design firm including internet web sites, business catalogs and direct mail pieces following needs analysis of prospects. Projects included developing logos, product trade names, and marketing campaigns. Clients included governmental, retail and industrial entit...

    • Account Executive
      • Jan 1999 - Dec 1999

      Serviced existing client base and developed new customers. Responsible for writing copy for newsletters and brochures and developing campaigns for trade shows.

    • Account Executive
      • Jul 1998 - Nov 1998

      Outside sales person to new and existing clients. Wrote and produced 30 and 60 second commercials for AM and FM radio stations.

    • Account Executive
      • Nov 1996 - Jun 1998

      Designed advertising campaigns for local and regional accounts. Responsible for creating themes and ideas for display advertisements.

    • Sales Manager
      • Feb 1996 - Oct 1996

      Managed telemarketing department and outside sales force for weekly publication. Increased overall sales during tenure.

    • Account Executive
      • Feb 1992 - Jan 1996

      Developed new advertising accounts within listening area. Presented proposals to regional and national agencies. Simulcast coordinator for Ball State University basketball games. Scheduled commercials and processed co-op affidavits for clients.

    • Underwriting Representative
      • Feb 1989 - Oct 1991

      Secured underwriting funds for local and national public broadcasting programs. Wrote, directed and produced television announcements. On-air talent during annual fund raising broadcasts.

    • Account Executive
      • May 1987 - Feb 1989

      Hired following 10-week internship to develop new accounts in 5 county region. Sold and serviced accounts via face-to-face and telephone sales. Wrote and produced 30 and 60 second commercials.

Education

  • 1983 - 1987
    Ball State University
  • 1983 - 1987
    Ball State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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