Bio
Experience
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CEO
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Nov 1985 - Present
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Research and New Product Consultant
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Apr 1986 - May 1998
Sourced new sunglass related products and coordinated medical and scientific research to back up product claims and FDA compliance. Worked directly for Chairman of the company since its founding on special projects and traveled overseas to monitor company-owned factories and sub-contractors. Came up with the idea of sunglasses for movie tie-in for Back To The Future - Part II that ultimately led to the sale of 10 million sunglasses to Pizza Hut. Also worked with company attorneys on trademark and litigation support projects. Introduced to the company the Kansas City advertising agency that produced their infomercials and worked closely with the agency principal and their video production contractor.
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New Product Development Manager
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Jan 1985 - Apr 1986
Found new products at tradeshows and through research related to the consumer home health care industry and brought them to market. Oversaw entire new product process from initial concept, FDA and UL regulatory approvals, to final packaging, product promotion literature and meeting with buyers at key national accounts including Wal-Mart, Sears, K-Mart, etc. Also coordinated manufacturing and delivery with domestic and international suppliers.
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Director of Sales Administration and Advertising
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Feb 1982 - May 1984
Managed sales activities of national sales force including revenue quotas and advertising expense in each market. Produced marketing materials and managed $1 million+ national advertising budget including media buys in major publications. Worked on special projects for the Chairman and President.
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Education
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1981 - 1983University of Missouri-Kansas City / Henry W. Bloch School of Business and Public Administration
Master of Business Administration (1983), Bachelor of Business Administration (1981), Business, Marketing & Direct Marketing -
1977 - 1981University of Missouri-Columbia
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1979 - 1979Tel Aviv University
Overseas Student Program -
Parkway Central
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