Okay, let’s tackle this. So Scheryl has 49 years of experience as a floral designer and owner of her own business. This is a very long-term commitment to a specific skillset. Considering her expertise in multiple areas like floral design, wedding planning, and interior design, her rate will likely be on the lower end of the scale. Let’s look at some benchmarks for floral designers and wedding planners in the US. According to the Bureau of Labor Statistics, the median annual salary for florists is around $28,000, but this doesn’t necessarily translate to hourly rates. However, considering Scheryl’s extensive experience and her own business, I would estimate her hourly rate to be around $75, which is slightly higher than the median but still reasonable for her level of expertise and experience.