Experience

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  Sky Is The Limit

  • San Francisco Bay Area

  • Chief Marketing Officer

    • Jan 2017 - Present
    • San Francisco Bay Area

    Providing GTM and growth marketing to disruptor companies: Northern California Tourism, Thrive Lab, Mix.com, San Francisco49ers, ServiceNow, Ushur, among others. + Chief Marketing Officer for Northern California Tourism–Trinity County increasing travel revenue to $74.1M and state tax revenue to $5.1M through creative growth marketing campaigns (Present)+ Chief innovation officer at Thrive Lab–creating paid and organic social campaigns to scale growth for hormone wellness and technology company with an influx of 1300 leads/week in California, Florida, Mid-West, and New York+ Top of the funnel branding for San Francisco49ers bridging affinity with fans and higher ticket sales to $104M+ Rebranding for app onboarding at Mix.com in collaboration with Garrett Camp co-founder of Uber at his next blockchain startup increasing new member subscriptions to 752.8K

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  University of California, Berkeley, Haas School of Business

  • Berkeley, California, United States

  • Adjunct Professor of Marketing

    • Mar 2024 - Present
    • Berkeley, California, United States

    Shaping the minds of tomorrow at both the Haas School of Business and the Film School:+ Igniting the power of storytelling with the precision of business strategy+ Empowering students to understand the profound impact of branding in both commercial and cinematic realm

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  EQUII

  • Chief Marketing Officer

    • Aug 2023 - Mar 2024

    As head of marketing, orchestrated the strategic elevation of chef-crafted protein bread, honored with the Fabi award as the most innovative health product in the USA. + Influencer Engagement: Strategically harnessed celebrity influencers, including the endorsement of influential Oprah Winfrey and Celebrity Chef Chad Robertson to propel brand advocacy and recognition to new heights.+ Revamped E-commerce: Supercharged Amazon sales by 80% while optimizing lifecycle email open rates at an exceptional 40%. + Event Amplification: Conceptualized an immersive booth experience for prominent industry events such as Expo East, WinterFancy, and Expo West, fostering unique tasting encounters that heightened brand engagement and consumer connection.+ Branding: Directed innovative digital video ad campaigns, redesigned packaging, elevated product photography, and got products in 500 upscale supermarkets coast-to-coast.+ B2B food services: Grew reach to famous chefs, restaurants, and hotels. Strategically aligned the products to be in Venetian, Wynn, and Bellagio in Las Vegas.+ Social Media Mastery: Led a dedicated team in organically cultivating a robust Instagram following, amassing 8,000 fervent fans through an array of compelling content strategies including social proof videos, tantalizing recipes, brand stories, and impactful influencer collaboration.+ PR: Cultivated the public image and strategies to communicate key product unique selling proposition.

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  Globalization Partners

  • Boston, Massachusetts, United States

  • Director of Marketing – Social Innovation and Content Creation

    • Jun 2021 - Aug 2023
    • Boston, Massachusetts, United States

    When viewed from space–the astronauts tell us, national boundaries vanish, the conflicts that divide people become less important. G-P's social positioning speaks of unity and humanity rather than nationality. Key metrics:+ Seeing the world through customer eyes, led marketing campaigns featuring Serena Williams about the future of work–increasing share of voice by $100M + Increased demand generation by 5.1% via social media campaigns and A/B testing for higher caliber SQL via Marketo and Salesforce + Organically grew followers 200,000+ on LinkedIn, Instagram, Twitter, YouTube, leveraging thought leadership content to increase engagement by 29% and reach at 11% through storytelling on video, content marketing and display ad campaigns+ Increased partnerships with 56 large corporations such as ADP, Ceridian and PayChex through PowerUp webinars and CRM social campaigns while managing an external agency for paid social, aligned budgets and invoicing+ Creative collaboration with EMEA, APAC, and LATAM for global social campaigns both organic/paid, events, PR, customer success and new product announcements

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  H&L Partners

  • Director Brand Innovation/Writer

    • Jun 2020 - Jun 2021

    Adding sparkle, comfort, connection and digital transformation to the cultural phenomenon McDonald's, Toyota and VSP Vision Care with US national TV advertising, primetime streaming, along with integrated digital campaigns. + Ideas for $50M Toyota campaign that aired during Tokyo Olympics, plus new Supra GR launch+ Digitally transformed McDonald’s to be among coveted brands in the USA with sales topping Wall Street expectations+ New national campaign for VSP Vision Care

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  Automation Anywhere

  • San Jose, California

  • Director Content Marketing for Global Campaigns

    • Jan 2019 - Jun 2020
    • San Jose, California

    Artificial intelligence (AI) and software robots performing human tasks has the potential to change today's workplace as dramatically as the machines of the Industrial Revolution changed the factory floor. AI-powered Digital Workers are big part of the global push to help humans live better by building smarter industries, smarter processes, and smarter cities. + Created content for multi-channel campaigns featuring display ads, landing pages, thought leadership blogs, eBooks, brand/product videos, webinar promotions and strategic press releases+ Collaborated with designers to develop the look and feel, interviewed AI industry experts plus internal stakeholders to create eBooks highlighting use cases for advanced automation technology+ Created persuasive assets for product launches and full-funnel marketing campaigns for demand generation to onboard 4,400 biotech companies including COVID vaccine manufacturers

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  ServiceNow

  • Santa Clara, California

  • Director Global Campaigns

    • Feb 2018 - Jan 2019
    • Santa Clara, California

    Recently named the most innovative company in the world according to Forbes for 2018 at ServiceNow we believe every business should be well lived. That life on the clock should be as fulfilling as the time spent off. + Spearheaded the most profitable product launch in the company’s history–attributed 8,000 new customers through integrated campaigns + Created breakthrough concepts for CRM emails, digital outdoors (OOH), LinkedIn carousel ads, social media B2B campaigns and integrated brand campaigns for global reach

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  Kika Tech, Inc.

  • Silicon Valley

  • Director of Social Media and Business Development

    • Feb 2017 - Feb 2018
    • Silicon Valley

    + Inked partnership with Hollywood Studios and San Jose Sharks for mobile marketing.+ Guided Warner Brothers studios to make Wonder Woman accessible to GenZ audience+ Led strategy and social expressionism on FB, Instagram, Twitter to organically grow follower by 2.4M and raised the bar for top emoji app on Google Play

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  Resin Advertising

  • San Francisco, California, United States

  • Creative Director and Copywriter

    • Feb 2012 - Jan 2017
    • San Francisco, California, United States

    Building artistically inspired responses to products and brand messaging for health and wellness advertising agency. Creative storytelling and brand voice development to make complicated technology approachable. Clients include:Love Story Yoga, San Francisco – Branding, UX and social Blue Angel Vodka, San Francisco – Branding, UX and socialInventus Capital Partners, San Mateo – Helping top-tier VCs build bridges with startupsShift.com, San Francisco – Branding and blogging for disruptive automotive platformSausalito Film Festival – Creative story-telling and brand voice development for all media

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  Adobe

  • San Jose, California, United States

  • Copywriter

    • Jan 2008 - Jan 2012
    • San Jose, California, United States

    The Rhinos are charging, the Rhinos... hurry and take the picture. Lead creative on Adobe Photoshop, Photoshop Express, Lightroom, and Elements product launches. Wrote award-winning digital brand campaigns, brand manifestos, lifecycle emails, and conducted market research to position Adobe for success in both freemium and paid digital services.