Experience

• 

  C3 Media, Inc.

  • Tampa/St. Petersburg, Florida Area

  • Art Director / Lead Web Designer

    • Jul 2018 - Present
    • Tampa/St. Petersburg, Florida Area

• 

  Saturnbones Studios

  • St. Petersburg, FL

  • Freelance Designer & Illustrator

    • Jul 2011 - Present
    • St. Petersburg, FL

    Build and cultivate client relationships and create custom web, print and digital media designs to support organizational business initiatives within strict time demands. Develop logos and brand style guides and train clientele on guideline protocols to ensure branding and vision consistent with Company message.Identify client branding requirements and create hand-lettered typography, including illustrations, stationery and web graphics to support customized advertising vision.Develop marketing strategies and manage creative projects and timelines to ensure highest customer satisfaction expectations fully achieved.Design website layouts and implement customized marketing and collateral content utilizing WordPress, Squarespaceand HTML/CSS to support customized web templates.Create customized illustrations, including custom drawings and paintings utilizing physical and digital media for use in animations, web content, posters, flyers, stationery, and packaging production.

• 

  Whole Foods Market

  • Tampa, Florida

  • Store Graphic Artist

    • Sep 2017 - Jul 2018
    • Tampa, Florida

    Create and maintain signage for all store departments, ensuring visual quality and consistency with adherence toWhole Foods Market brand standards.Create, edit and adjust promotional collateral and signage, including large posters and vinyl prints utilizing Adobe CC Creative Suite, Illustrator and Photoshop and manage creative project timelines to ensure southeast regional marketing initiatives achieved.Perform weekly advertisement audits and review and edit signage to ensure sales promotions and merchandise pricing accurately displayed and visuals in compliance with Company branding standards.Collaborate with departmental managers to identify and develop custom signage and visual display requirements that showcase current promotions to efficiently move merchandise.Design and illustrate hand-lettered typography and create chalkboard way-finding, permanent decor and promotional signage to ensure branding uniform throughout store and increase store sales.Manage budgetary expenses and order supplies and materials to ensure departmental resources obtained within strict budget demands.Develop marketing strategies and promote seasonal and merchandise specials that effectively achieved sales goals. Create community outreach and event posters, signage and collateral to ensure community presence initiatives upheld.

• 

  Conversa Co

  • Tampa, Florida

  • Digital Designer

    • May 2015 - Sep 2017
    • Tampa, Florida

    Mentored, coached, developed and directed university interns and recent graduates and managed and evaluated marketing and graphic artistry to ensure branding message consistency.Partnered with non-profit and small business organizations and recommended digital and print design options to support client branding and advertising initiatives.Developed logos and brand style guides and trained clientele with guideline protocols to ensure branding and vision consistent with Company message.Designed website layouts and implemented customized marketing and collateral content utilizing WordPress, Squarespace and HTML/CSS to support customized web templates.Developed engaging email marketing campaigns utilizing MailChimp and Constant Contact and created and managed monthly recurring e-newsletters that effectively increased subscribers, conversion rates and internet traffic to support client website initiatives. Created collateral, including banners, digital signage, presentation slides, posters, programs, sponsorship packets, website design, email newsletters, and social media graphics and managed event marketing requirements to ensurehighest customer satisfaction levels achieved.

• 

  MarineMax

  • Clearwater, Florida

  • Graphic Design Intern

    • Jan 2014 - Jun 2014
    • Clearwater, Florida

    Assisted marketing team by creating in-house graphics for email, print, and web media to promote sales of luxury boats.Created illustrations for various screen printing applications used for promotional events and apparel.