Experience

• 

  Ravi Urban Development Authority

  • Lahore, Punjab, Pakistan

  • Deputy Marketing Director

    • Aug 2023 - Present
    • Lahore, Punjab, Pakistan

• 

  Hashoo Group

  • Pakistan
  • Hospitality
  • 700 & Above Employee

  • Assistant Marketing Director

    • Mar 2022 - Oct 2022

  • Marketing Manager

    • Jan 2017 - Oct 2022

• 

  JANNAH HOTEL & RESORTS GROUP

  • United Arab Emirates

  • Director Brand Marketing

    • Jan 2014 - Nov 2016
    • United Arab Emirates

    - In-charge of creative, communications and digital professions.- Induce the right information through the right channel to create a Buzz around Jannah Hotels & Resorts Group.- Increase the brand awareness and reputation of Jannah Hotels & Resorts Group globally and ensures the high standards of the company to be communicated digitally.- Schedule Daily Meetings to discuss the day plan in regard to daily marketing needs.- Maintain & Update social media platform by providing engaging, creative and relevant content.- Conduct permanent research on trends within various marketing platforms to keep the company profiles ahead of the latest trends.- Prepare and execute marketing campaigns within given time frame and budget.- Create / design artwork for ads (online or print), brochures, flyer etc.-Digital Marketing Planning in which developing and implementing digital marketing strategies in line with the hotel’s overall goal on online business.•Assist Vice president of Communications to plan, execute and monitor all online advertising campaigns for optimal results.•Managing search engine marketing campaigns to drive online exposure to hotel website.•Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding.•Managing the hotel’s social media engagement in the approved social media platforms.•Active participation in the implementation of the hotel’s CSR initiatives on environment.•Monitors the hotel’s online presence in major search engines and the hotel’s website traffic analysis to identify trends and opportunities to grow online business.•Regular monitoring of competitors activities in terms of digital marketing.

• 

  Beaconhouse Group

  • Pakistan

  • Regional Marketing Communications Manager

    • May 2009 - Aug 2013
    • Pakistan

    • For TV commercials, initiate concept development and participate in creative briefs.• Handle client presentations, client approvals to the final execution of the campaign.• Manage client feedback and project revisions with the advertising agencies.• Hold client meetings and secure final client approval of the project campaign.• Oversee the execution of the project on time.• Build strong relationships with 3rd parties; both suppliers & customers.• Maintaining and updating customer databases.• Help to create a brand image for clients' products or services in media.• Assist Marketing Manager in developing & implementing marketing campaigns.• Coordinating with internal departments for particular sponsorship TV programs.