Experience

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  Ministry of Business, Innovation and Employment

  • New Zealand
  • Government Administration
  • 700 & Above Employee

  • General Manager Strategy Performance and Design

    • Nov 2022 - Present

  • Acting General Manager - Strategy and Enablement

    • Apr 2022 - Nov 2022

  • Director Operational Policy and Service Design

    • May 2021 - Nov 2022

  • Manager Engagement and Communications (Te Whakatairanga Service Delivery)

    • Apr 2019 - May 2021

  • Manager Design and Marketing

    • Dec 2017 - Apr 2019

  • Team Leader Marketing

    • Jan 2017 - Dec 2017

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  Marketing Association

  • Wellington

  • Committee Member - Central Region Advisory Group

    • Apr 2019 - Jun 2021
    • Wellington

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  Tertiary Education Commission

  • Wellington & Wairarapa, New Zealand

  • Senior Advisor Communications

    • Feb 2015 - Jan 2017
    • Wellington & Wairarapa, New Zealand

    Contract role, delivering high quality strategic communications and engagement advice on various TEC priority projects.Key projects include:• Communications and Engagement Lead for the Investment Approach programme (includes internal and external audiences.)• Change management communications and engagement to support internal implementation of key projects. • Communications Lead for Champion Aspiration strategy.• Successful management and implementation of the TEC Visual Identity refresh and Strategy Collateral projects. Additional work:• Writing speeches and presentations for Ministers, Chief Executive and Senior Managers. • Media responses - including risk analysis and management.

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  Royal New Zealand College of General Practitioners

  • Wellington & Wairarapa, New Zealand

  • Senior Communications Advisor

    • Sep 2014 - Dec 2014
    • Wellington & Wairarapa, New Zealand

    In this role I was responsible for planning and delivery of a range of communications advice and marketing activities at both a strategic and operational level. This covered the full spectrum of channels including print, digital and social media. This role also included strategic media and stakeholder relationship functions.As part of the broader member services team, a key focus was looking to create and deliver a stronger member engagement programme, looking both at existing and new initiatives. In this role, I also key account managed the internal business teams to ensure that their communications and marketing needs were being met, and were aligned with the goals and vision of the organisation as a whole. This role had management responsibility of three staff.

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  Retail NZ

  • Wellington & Wairarapa, New Zealand

  • Marketing and Communications Manager

    • 2008 - Jul 2014
    • Wellington & Wairarapa, New Zealand

    This role certainly had its challenges, especially having to work in a sector of the market heavily impacted by the recession and changing customer purchasing habits. In this capacity I have certainly learned how to deliver a consistently high quality product, with very tight budgets, into a highly demanding market environment. This role was increasingly diverse as working in a relatively small office, a number of responsibilities fall to the senior management group. In additional to traditional marketing and communication functions you would expect with this role, I was also involved extensively in operations management, partner and channel management and the development of online communication projects. One of my key projects was to work closely with the CEO and Board to develop key strategic initiatives around retail as a profession, the emergence of the online retailer and to develop and implement a digital platform for the Association. Key highlights in this role included establishing the national partnership programme with key stakeholders, creation of the Retail Hall of Fame, successful delivery of the TOP SHOP Retail Excellence Awards and the launch of new benefits for the members.

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  Pharmacy Guild of New Zealand

  • Marketing Manager

    • 2007 - 2008

    This marketing management role was a key part of the SMT of the Guild and helped set the strategic direction of the organisation. Responsible for the marketing, communications and events functions of the Guild meant considerable time and energy engaging with various shareholder groups, both internally and externally in a challenging and heavily regulated industry. In this role I was also responsible for the very successful Family Health Diary TVC campaign. Key deliverables in this role included:• Development and implementation of the annual marketing and communications plan• Resource development with internal and external sector partners• Campaign based initiatives with key external partners, such as SunSmart with the Cancer Society, and Flu immunisation project with Ministry of Health and Sanofi Aventis. • Director and Board chair of Pharmacy Events, responsible for the Pharmex 2008 conference and expo.

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  Project Consultant

  • Self Employed

    • 2001 - 2008

    Involved in a diverse range of projects across a number of sectors. Clients included: Brooker’s Publishing, Circa Theatre, Mountain Safety Council, New Zealand Institute of Management, New Zealand Rugby Union, and Transpower.Key Projects included:• Marketing planning and strategy integration (including communication plans).• Market research and greenfield market research projects.• Business to business sales and marketing (esp. networks).• New business development (growth opportunities and brand awareness).

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  Victoria University of Wellington

  • Lecturer

    • 2001 - 2007

    Lecturer in Marketing and International Business. Taught in a range of subject areas including principles, marketing management, strategic marketing and tourism.

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  Slovak University of Agriculture

  • Nitra, Slovak Republic

  • Visiting Professor

    • 2006 - 2006
    • Nitra, Slovak Republic

    As a Visiting Professor, I spent a semester at the University teaching International Marketing to a group of Masters level students.

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  Brookers Publishing (now Thomson Reuters)

  • Wellington

  • Sales and Customer Service

    • 1998 - 1999
    • Wellington

    Involved in the development and implementation of acquisition and retention campaigns for Brookers Commercial Publications such as the Road Transport and Marketing Handbooks.