Experience

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  Bosta UK Ltd.

  • Bury St Edmunds

  • Marketing & E-commerce Manager

    • Feb 2018 - Present
    • Bury St Edmunds

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  Inspired Ltd

  • Bury St Edmunds

  • Marketing Manager

    • Jun 2015 - Dec 2017
    • Bury St Edmunds

    Responsible for all aspects of marketing and communications to promote the company and its services, create brand awareness and support business development in generating growth for Inspired. I joined the company at a critical period of growth, establishing the marketing department, defining the marketing strategy and developing a strong and unique brand equity including messaging and brand story, visual language and tone of voice, which I executed across relevant channels. Also involved in defining the overall business strategy and leading the direction to GDPR compliance.

• 

  Canon Australia

  • Sydney, Australia

  • Internal Communications Specialist

    • Feb 2013 - Jun 2014
    • Sydney, Australia

    Responsible for the development and delivery of all internal communications for the Australia and New Zealand region. Key publications and projects included:- Naming, design, launch and copywriting for new People Manager monthly e-communication, 'The Canon Leader'- Publication of the bi-annual employee magazine, 'Insight', including planning, design, content creation, print and distribution - Publication of the weekly all-employee e-newsletter- Scriptwriting for the Managing Director’s employee messages- Supporting in the change management programme for the new Canon Australia HQ

• 

  Tynan D'Arcy

  • Windsor

  • Account Director

    • Sep 2011 - Jan 2013
    • Windsor

    I established a new role within the business to help the agency raise the profile of its strategic offer, which involved developing the creative strategy for key clients, prospective business partners, and internally for Tynan D'Arcy.The role in detail:- Key account direction, managing client relationships, stakeholder engagement, new business development and revenue maximisation- Brand development for key clients: Creative/design strategy, market analysis, positioning and definition, proposition development, brand architecture, brand and product innovation, messaging and communications, naming- Tynan D’Arcy internal brand development and communications: Proposition development, tone of voice and copywriting for both online and offline usage

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  Freelance

  • Account Director

    • Dec 2009 - Sep 2011

• 

  Lloyd Northover

  • Client Consultant

    • Mar 2008 - Dec 2009

    I led B2B and B2C clients in the transformation of their businesses and brands. Working with both public and private sector organisations, I managed the key client relationships, directed major brand experience and marketing communications programmes, and successfully developed business to maximise revenue. My clients included Friends Provident, Defra, and Queen Mary, University of London. In addition I successfully managed LloydNorthover’s principle account, NS&I, directing major projects covering brand development, print and digital marketing communications, sponsorship, events, and corporate reporting.  Team leadership and direction, recruitment, training and appraisals were also key elements of my role. I was involved in developing systems and processes for efficient working practices, such as comprehensive financial and project management procedures, to ensure work was successfully delivered on time, on budget, and exceeding client expectations.

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  Blue Marlin Brand Design

  • Account Director

    • Jul 2002 - Feb 2008

    Responsible for the account direction across the consumer client portfolio. Having initially worked in the UK headquarters in Bath, I transferred to manage the consumer division in Melbourne for three years. Responsibilities included the account direction and project overview for key clients such as Reckitt Benckiser, Cadbury Schweppes, Fosters, Nestle and Arnott’s.