Experience

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  Auckland University Of Technology

  • Marketing Manager, Strategy

• 

  Auckland University of Technology

  • New Zealand
  • Higher Education
  • 700 & Above Employee

  • Marketing Manager, Strategy

    • Jun 2023 - Present

  • Marketing Manager

    • Mar 2022 - Jun 2023

    Use data-driven insights to develop and execute above and below the line marketing campaigns that drive brand awareness, increase consideration, and deliver leads for a varied set of products. Influencing and managing diverse stakeholder interests, this role covers strategic campaign development, content creation, managing priorities to a tight budget and finding compelling and inspiring stories to engage with our target demos.

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  Freelance

  • Senior Creative - Freelance

    • Aug 2021 - Mar 2022

    Freelance senior creative producing sizzles, promos and short form content for world renowned brands such as Discovery, NBCU and Xero.

• 

  NBCUniversal Media, LLC

  • Sydney, Australia

  • Creative Services Manager

    • Dec 2018 - Feb 2021
    • Sydney, Australia

    Managed a team of creative producers, coordinators and freelance staff providing creative, production and strategic direction across the NBCUniversal ANZ Networks portfolio. Reporting to the VP of Creative APAC, I was the on the ground manager of the Sydney team, managing the workload of the department and ensuring great creative output to tight deadlines across marketing, commercial and programming.Key accomplishments: Directed co-branded videos for E! Asia and Hilton on location in Bali Developed, and produced Bravo podcast Going Overboard as well as the launch campaign which debuted at number one in NZ and top 10 in the US TV charts.Developed the branding and visual direction as well as executive produced over 100 episodes of short form content series The Dish

• 

  Bravo NZ

  • Creative Manager

    • Apr 2017 - Nov 2018

    Responsible for leading the on-air strategy and creative execution of the Bravo NZ channel brand, overseeing on-air promotion, branding and design; working closely with programming teams to support key initiatives and marketing teams on creative development and execution. I also acted as the lead onsite manager in NZ from October 2017, liaising with overseas leadership on the local team for office management and people initiatives. Key accomplishments: Created on air and digital creative for the channel launch, including directing talent on location in New York CitySuccessfully managed the on-air rollout of a channel rebrand Kept the department operating under budget, finding solutions to make content in house and/or at low cost.Appointed lead on-site manager after a restructure, successfully building morale across all departments as part of the senior leadership team.

  • Senior Promo Producer

    • Jun 2016 - Mar 2017

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  MediaWorks NZ

  • Senior Creative Producer

    • Sep 2014 - May 2016

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  Zulu Alpha Kilo Inc.

  • Toronto, Canada Area

  • Communications Coordinator

    • Dec 2013 - Jul 2014
    • Toronto, Canada Area

• 

  MediaWorks NZ

  • New Zealand
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Creative Producer

    • Oct 2009 - Jun 2013

    Editing, scripting, producing and directing on-air promotions across both TV3 and Four.Examples of my work can be found at https://vimeo.com/channels/sarahmudgway

  • On Air Promotions Coordinator

    • Nov 2008 - Oct 2009

    Assisting all staff of the promotions department in administrative tasks such as paperwork creation in IBMS, writing of on-air menus and scripts, quality control of all on air promos, liaising with programming and sales for up-to-date information, off-peak scheduling of promos and ensuring all assets are delivered on time and are accurate.

  • Commercial Placement Coordinator

    • Feb 2008 - Nov 2008

    Working with advertising agencies as well as internal staff to ensure that all commercials are scheduled correctly and necessary material is on hand. Also involves checking the daily logs to ensure that commercials are sitting within certification requirements and regulations.

• 

  COUP DE MAIN

  • Freelance Music Writer

    • Apr 2009 - Jun 2013

    Contributing news, reviews and interviews for Coup De Main - an online music, fashion and pop culture website.