Experience

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  The Care Badge

  • Archangel

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  ARCHANGELS Work

  • Archangel

    • Nov 2020 - Present

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  ARCHANGELS

  • Boston, MA

  • Co-Founder

    • 2017 - Present
    • Boston, MA

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  Accountable Care Solutions - Aetna

  • Product Head - Patient Engagement

    • Mar 2014 - Dec 2017

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  Eliza Corp

  • Greater Boston Area

  • SVP Market Management

    • May 2006 - Jan 2014
    • Greater Boston Area

    Responsible for Market Strategy, Marketing Communications, Product and Analytics teams and activities. Accountable for share of voice and share of market activities, roadmap management and the development of analytic products and services in the service of Eliza's thought leader position in the market.Teams have introduced new product framework, scaleable market development model and multiple new high revenue/high margin analytic products with lean resources and rapid development timelines.

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  HealthMedia

  • Ann Arbor, Michigan

  • Director, Consulting Services

    • 2005 - 2006
    • Ann Arbor, Michigan

    Launched and managed professional services organization within HealthMedia with the goal of monetizing creative and custom sales processes. Exceeded revenue and margin targets within first year of launch and activities resulted in multi-year recurring revenue deals with 80% of customers.

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  Health Media

  • Ann Arbor, MI

  • Director of Marketing

    • 2003 - 2005
    • Ann Arbor, MI

    Led market strategy, branding, and communications activities for high-growth company in the health and wellness market. Launched 2 new online condition management programs and re-designed team structure and make-up to capture market needs and increase the visibility of design talent within the product requirements phase.

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  Eli Lilly

  • Indianapolis, Indiana Area

  • Associate

    • Aug 2001 - Jun 2003
    • Indianapolis, Indiana Area

    Designed market research plan to determine optimum postitioning and drove changes to marketing strategy for $600 million product to reflect dynamic marketplaceIntegral member of select team (partnership between Lilly and McKinsey and Company)charged with creation of brand architecture to capture incremental sales for Lilly's second largest product. Novel market segmentation and business capture strategy allowed brand team to beat revenue goals for 2002.Designed and managed program to track impact of marketing mix on sales and drove integration of learnings into business planning process. Presented results and strategy recommendations to senior management. Tracking program was recognized by senior management as extremely effective and distributed as best practice to other brand teams.

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  The Lewin Group

  • Greater Boston Area

  • Analyst

    • 1997 - 1999
    • Greater Boston Area

    Hired as second employee in start-up office. Wrote proposals and managed client relationships in support of new product line.Developed quantitative, interactive, decision analytic models to assist pharmaceutical sales representatives in their communications with prescribing physicians.

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  Decision Resources

  • Analyst

    • 1994 - 1997

    Managed creation of advisory reports to guide R&D prioritization for worldwide pharmaceutical and biotechnology clients in the areas of infectious disease, immune disease and managed care decision-making.Interviewed industry leaders in seven major pharmaceutical markets worldwide, developed analytical models and performed economic analysis of current therapies and associated unmet needs of specific disease areas.Performed market analysis and presented findings to Global pharmaceutical client on line extensions for exisiting product.