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Sarah Smerage

Manager, Marketing at ARAG Legal Insurance
Intro Book
Sarah Smerage, a seasoned marketing professional with 16 years of experience, holds a Bachelor of Arts degree from University of Northern Iowa, and excels in corporate communications, marketing, and public relations.
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Location
Des Moines, Iowa, United States, US
Skills
  • Corporate Communications
  • Marketing
  • Direct Marketing
  • Marketing Communications
  • Internal Communications
  • Show all
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Bio

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Here is the bio: Sarah Smerage is a seasoned marketing executive with 16 years of experience driving corporate branding initiatives and managing strategic growth of brand awareness for top-tier companies, including ARAG Legal Insurance. As a seasoned marketing consultant, she has led CSR programs, managed image and visual messaging, and strengthened team member engagement across the United States. With a Bachelor of Arts in Marketing from the University of Northern Iowa, Sarah has honed her skills in corporate communications, marketing strategy, and public relations, with expertise in social media marketing and media relations.

Credentials

  • What is Social?
    Coursera Course Certificates

Experience

  • ARAG Legal Insurance
    • United States
    • Insurance
    • 100 - 200 Employee
    • Manager, Marketing
      • Feb 2019 - Present

    • Marketing Manager
      • Feb 2019 - Present

    • Senior Marketing Consultant - Legal Industry
      • Feb 2017 - Present

      Manage all aspects of development and execution of marketing strategies aimed at attorneys and industry influencers to drive awareness of ARAG as a leader in the legal industry and a solution to the Access to Justice issue. Utilize traditional and digital channels to build successful marketing campaigns that encourage engagement/conversion and advocacy on the ARAG Attorney Network.

    • Senior Corporate Brand Consultant
      • Oct 2014 - Present

      Key responsibilities: Drive and execute corporate branding initiatives that positively position ARAG, present a consistent corporate image, build brand equity, strengthen team member engagement and build category and brand awareness across the United States. * Manage strategic growth of brand awareness* Manage image and visual messaging* Lead CSR (Corporate Social Responsibility) program* Drive community relations events+ Volunteer member of ARAG's Green Team, Innovation Champions Team and CSR Advisory Council. Also, serve in a volunteer role on AMA/Iowa and St. Pius X Church Foundation Committee

    • Corporate Communications Consultant
      • Nov 2007 - Sep 2014

  • ACH Food Companies, Inc.
    • Marketing Consultant
      • May 2004 - Oct 2005

      Worked as Marketing Consultant for Tone Bros. and ARAG North America.

  • Amazon.com
    • Senior Marketing Manager
      • 1999 - 2002

  • Hormel Foods
    • National Account Manager - Foodservice
      • 1995 - 1999

  • Cargill
    • Commodity Sales Manager
      • 1991 - 1995

Education

  • 1986 - 1990
    University of Northern Iowa
    Bachelor of Arts (B.A.), Marketing
  • 1982 - 1986
    Crestwood High School, Cresco Iowa

Suggested Services

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Industry Focus. “Marketing and Advertising”

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