Experience

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  The University of Arizona Health Sciences

  • Tucson, Arizona Area

  • Director of Communications and Video Content

    • Jan 2020 - Present
    • Tucson, Arizona Area

    In my role at the University of Arizona Health Sciences, I design content plans, enhancing our educational, research, and clinical care missions through innovative video strategies. I lead the development of a dynamic brand for external videos, ensuring it aligns with market trends and audience engagement.Collaboration is central to my work. I engage with a diverse team of creative professionals, steering the production, publication, and evaluation of our campaigns. We focus on analyzing market data and digital metrics to refine our strategies and increase campaign effectiveness.As a leader, I manage and mentor a team of producers, videographers, editors, scriptwriters, and designers, fostering a culture of creativity and excellence. My role extends to advising the executive team, ensuring our communication strategies effectively convey our mission and goals.My position blends strategic planning, creative direction, and data-driven decision-making, all focused on advancing UArizona Health Sciences' presence and impact in the health sciences sector.Key Accomplishments:• Spearheaded successful campaign to achieve 4.5M impressions, 633,000 views, and 94% completion rate.• Created and implemented fresh brand for external videos.• Directed creative strategies for billion-dollar initiative, CAMI, Center for Advanced Molecular and Immunological Therapies.

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  Velvet Hound Groomery

  • Oro Valley, Arizona, United States

  • Business Owner and Founder

    • Jan 2022 - Present
    • Oro Valley, Arizona, United States

    As the Founder of Velvet Hound Groomery in Oro Valley, I pioneered a premier luxury dog grooming salon known for its compassionate care and unique, stress-free, kennel-free environment. My journey began with extensive market and competition research, identifying industry trends and opportunities for strategic positioning in the pet grooming sector.Key to the establishment of Velvet Hound Groomery was the development of a distinctive brand identity. Collaborating with creative professionals, I focused on creating an inviting commercial space that reflects our commitment to luxury and stress-free experiences for pets.My role involved not just envisioning and executing the business concept but also ensuring that every aspect of the salon resonates with our ethos of compassionate and high-quality care. This venture represents a blend of strategic planning, market analysis, and a deep understanding of pet care, culminating in a unique service offering in the pet grooming industry.Key Achievements:• Led recruitment and hiring processes, building team of skilled and dedicated professionals.• Conceptualized multifaceted communication strategies across various platforms, including social media, public relations, and marketing channels.• Achieved significant milestone of attracting 1200+ new clients within the first 6 months through innovative marketing strategies.

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  Roche

  • Tucson, Arizona Area

  • Video Brand Manager and Lead Producer

    • Nov 2011 - Jan 2020
    • Tucson, Arizona Area

    In my roles as Lead Producer and Video Brand Manager, I specialized in generating innovative multimedia solutions, crafting high-impact video assets that precisely align with the company's strategic needs. My responsibilities encompassed leading the creative process for tailor-made videos, managing every aspect from editorial direction and creative design to financial oversight of production budgets.A significant part of my role involved coordinating the distribution of content across diverse platforms. This included managing the company's internal and external websites, various social media channels, affiliate toolboxes, and orchestrating press releases to maximize reach and engagement.Additionally, I played a pivotal role in managing relationships with external production companies, vendors, and contractors. This collaboration was essential in producing high-quality visual content that not only met our standards but also effectively defined and enhanced the brand through video.Throughout my tenure, I focused on merging creative vision with strategic execution, ensuring that each video campaign delivered both aesthetically and in alignment with our brand’s messaging and goals.Key Contributions:• Developed comprehensive strategies to integrate video campaigns with Product Communications, External Relations, Internal Communications, and Digital Marketing.• Partnered with 19 commercial product leadership teams, driving strategic benchmarks and boosting engagement for internal and external audiences.• Established and equipped in-house video production suites in Arizona and California, setting the standard with brand guidelines for video production.

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  The Pet Friendly Traveler

  • Tucson, Arizona Area

  • Business Owner and Executive Producer

    • 2012 - 2017
    • Tucson, Arizona Area

    Created a branded multi-format hosted travel tv show, educational website, smartphone app, and pet travel product line.

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  Threshold, Inc.

  • Washington, District of Columbia, 501(c)(3)

  • Board Vice President

    • 1999 - 2011
    • Washington, District of Columbia, 501(c)(3)

    In my role as Board Vice President, I was deeply committed to environmental preservation, playing a pivotal role in fundraising efforts to acquire and protect valuable wilderness areas. My dedication to environmental advocacy extended to establishing Way of Nature Productions, a media production company under Threshold, Inc., specializing in creating content that raises environmental awareness.At Way of Nature Productions, I oversaw the production of a diverse range of media forms, including audiobooks, written books, and videos. My leadership involved not only managing the production process but also ensuring that each piece of content effectively communicated our message of environmental preservation and awareness.This role allowed me to blend my passion for the environment with strategic planning and creative direction, contributing significantly to the promotion and protection of natural spaces.Key Successes:• Partnered with notable distributors, such as Sounds True and Sentient Publications, ensuring widespread distribution of produced content.• Contributed to Threshold, Inc.'s ongoing revenue and royalties through the successful operation of Way of Nature Productions.

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  Motion Pictures, Television, Sitcoms, Documentaries & Commercials

  • Media Experience

    • 1991 - 2011

    In my dynamic role in the entertainment industry, I honed a strong visual vocabulary and creative lens, gaining invaluable experience in Writers' Room environments. Working with industry giants like Warner Bros., 20th Century Fox, Paramount Pictures, Universal Studios, and Discovery, I showcased my versatility and adaptability in various capacities.This journey allowed me to collaborate with top-tier professionals and contribute to diverse projects, reflecting my ability to adapt to different creative demands and work cultures. My membership in a respected industry union further exemplifies my commitment to maintaining high standards and professionalism in this dynamic field.Through these experiences, I've developed a robust skill set and a deep understanding of the nuances of media production, positioning myself as a versatile and skilled professional in the entertainment industry.