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Sarah Johana is a seasoned marketing and community management expert with a strong background in graphic design and illustration. As Head of Marketing at Toge Productions, she spearheaded the development of marketing strategies for the company's games, including the Infectonator series and Coffee Talk. With experience in managing communities, social media, and events, Sarah has a proven track record of building and engaging online communities. Her expertise spans graphic design, digital marketing, and user acquisition, with a strong foundation in Indonesian and English languages.

Experience

    • Indonesia
    • Computer Games
    • 1 - 100 Employee
    • Head Of Marketing
      • Jul 2022 - Present

      Leading the marketing team at Toge Productions while helping also in publishing and business relation. My job includes: - Creating an overall marketing plan and strategy for our developed and published games - Overseeing Social Media Manager, Community Manager, PR & Communications Manager, and Graphic Designer - Providing direction and guidance to the marketing team - Building the company's overall brand - Digital marketing and campaign - Compiling and analyzing data from the marketing team to strategize Toge Productions’ marketing plan - Exploring opportunities and collaborations that could help promote our games and reach a wider audience and expand our community - Expanding network and connection in the industry Toge Productions is an Indonesia-based independent game development and publishing studio. Our studio developed the Infectonator series and Coffee Talk. We also help other small indie studios especially in Indonesia and other countries in Southeast Asia to publish and market their game globally.

    • Head of Community
      • Jun 2021 - Jul 2022

      Leading the community management team at Toge Productions while helping also in marketing, promotion, and business relation. My job includes: - Creating plans and strategies to promote our games to the community on all community platforms - Overseeing social media manager and community manager in handling their platform(s) - Social media planning and moderation especially on Twitter for company's account and games accounts - Compiling and analyzing data from Community Managers to strategize Toge Productions’ marketing plan for community and social media - Online and offline event planning - Exploring opportunities and collaborations that could help promote our games and reach a wider audience and expand our community - Connecting developers and players - Expanding network and connection in the industry As for marketing, I help with: - Leading and coordinating the marketing team; PR and Comm, CM, and Graphic Designer - Creating an overall marketing plan and strategy for our developed and published games - Providing direction and guidance to the marketing team - Building company's overall brand - Digital marketing and campaign Toge Productions is an Indonesia-based independent game development and publishing studio. Our studio developed the Infectonator series and Coffee Talk. We also help other small indie studios especially Indonesia and other countries in Southeast Asia to publish and market their game globally.

    • Community Manager
      • Oct 2017 - Jun 2021

      Toge Productions is an Indonesia-based independent game development and publishing studio. Our studio developed Infectonator series and Coffee Talk. We also help other small indie studios from all around Indonesia to publish and market their game globally. I work as Community Manager and Marketing Artist. My job mainly includes: - Building and managing community on social media and Discord server - Doing fun activities with the community - Social media planning especially on Twitter for company's account and games' accounts - Online and offline event planning - Creating marketing assets for promotional purposes (image, GIF, video) - Connecting developers and players - Expanding network and connection in the industry Also handle marketing and community management strategy for assigned games. - When the Past was Around by Mojiken Studio and Toge Productions - A Space for the Unbound by Mojiken Studio and Toge Productions

    • Indonesia
    • Education Administration Programs
    • 400 - 500 Employee
    • Visual Art Teacher
      • Nov 2016 - Oct 2017
      • Lippo Cikarang

      Cambridge visual art in Junior School for Grade 1 until Grade 6. Cambridge visual art in Senior School for Grade 7 and 8. IGCSE Art and Design for Grade 9. Young Kids Art (after school program) for age 4-6. Comic Making (after school program) for Senior School

    • Indonesia
    • Computer Games
    • 1 - 100 Employee
    • Community Manager
      • Mar 2014 - Nov 2016

      Community Manager. Customer Relation. Digital Marketing & User Acquisition. Responsible for company's social media marketing (digital marketing) and user acquisition, and managing online/offline events. Planning on creatives & ideas to promote games online and offline. Projecting for quarter & annual marketing plan for each games. Representing Touchten Games in public during events or any other occasions. Providing information about latest game and any other news to users through blog, social media, and any other platform, media, and forum. Person in charge for campus visit, company visit, and any other activities regarding company relation. Taking role as Customer Supports for all games (local and world-wide) and also Kadosaku, an online-to-offline platform where user can redeem real rewards from game (currently only available for local users in Indonesia).

    • Graphic Designer
      • Sep 2014 - Mar 2016

      Responsible in designing promotional material (social media banner, brochure, flyer, sticker, etc.) for online and offline promotions. Designing slideshow for presentation and business purpose.

  • Ngomik.com
    • Bandung
    • Content Editor
      • Apr 2013 - Dec 2013
      • Bandung

      Content Editor. Social Media Manager. Managed and created contents, such as articles, comic strips and illustrations for online magazine published by Ngomik.com entitled KOLOM Magazine. Interviewed comic artists, illustrators and people from creative industry for articles. Did research on current issues related to local comic, local animation, and local games in Indonesia. Covered offline events and cons related to creative industry, specifically comic.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Graphic Designer
      • Apr 2013 - Jul 2013
      • Bandung

      Intern graphic designer and illustrator. Responsible for company's marketing material, such as online banner, brochure, etc. Helping in designing branding needs, such as logo.

Education

  • 2010 - 2014
    President University
    Bachelor's Degree, Design and Visual Communications, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer Games”

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