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Sarah Hope Eichenberger profile image

Sarah Hope Eichenberger

Design Manager at The Upper Deck Company
Intro Book
Seasoned marketing professional with expertise in public relations, social media, sponsorship, and sports marketing.
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Location
Encinitas, California, United States, US
Skills
  • Public Relations
  • Social Media
  • Sponsorship
  • Marketing Strategy
  • Sports
  • Show all
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Bio

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Sarah Hope Eichenberger is a seasoned marketing professional with extensive experience in public relations, social media, sponsorship, and sports marketing. She has held senior roles at The Upper Deck Company, NuZee, Inc., Kona Ice, Second Star, Florence Freedom, Method Engine, and Frontier League Baseball. Sarah has a strong background in creative direction, copywriting, and project management. She has worked with various clients, including Fifth Third Bank, Bush Beans, and Procter & Gamble, and has developed marketing objectives, strategies, timelines, and budgets. Sarah has also managed creative solutions from concept to execution for various marketing mediums. Currently based in Encinitas, California, Sarah continues to leverage her expertise in marketing, public relations, and sports to drive business growth and brand success.

Experience

  • The Upper Deck Company
    • Carlsbad, California, United States
    • Senior Designer
      • Sep 2021 - Present
      • Carlsbad, California, United States

  • NuZee, Inc.
    • Vista, California, United States
    • Director of Marketing
      • Feb 2021 - Sep 2021
      • Vista, California, United States

  • Kona Ice
    • Florence, Kentucky
    • Graphic Designer | Project Manager | Copywriter
      • Apr 2019 - Sep 2021
      • Florence, Kentucky

      · Imagine and create engaging marketing material for print and digital/social media for business to business and direct to consumer campaigns for corporate and franchise initiatives· Copywriter and editor for all corporate marketing material, public communications and social media posts· Develop and manage on-brand template library for franchisee marketing campaigns· Approve franchisee developed marketing material, ensuring quality and corporate brand continuity

  • Second Star
    • Cincinnati, Ohio
    • Creative Director
      • Aug 2015 - Apr 2019
      • Cincinnati, Ohio

  • Florence Freedom
    • Florence, Kentucky
    • Assistant General Manager of Marketing and Design
      • Sep 2013 - Aug 2015
      • Florence, Kentucky

  • Method Engine
    • Chicago, IL
    • Senior Marketing/Communications Strategist
      • Jan 2013 - Sep 2013
      • Chicago, IL

      • Developed marketing objectives, strategies, timelines and budgets with clients in a digital marketing environment.• Managed creative solutions from concept through execution for various marketing mediums.• Contributed to internal marketing, branding, and growth initiatives.

  • Frontier League Baseball
    • Joliet, IL
    • Director of Marketing and Public Relations
      • Feb 2007 - Sep 2012
      • Joliet, IL

      ·Teams included Florence Freedom, Schaumburg Flyers, Joliet Slammers·Awarded 2011 Logo and Brand of the Year by Ballpark Digest.·Enhanced customer/fan experience through marketing strategy, social media, and in-game presentation.·Led all aspects of production in all mediums from concept to presentation.·Managed media buys and implemented trades to maximize exposure in radio, television, print, outdoor and online advertising.·Supported corporate sales by creating traditional and non-traditional sponsorship opportunities within the ballpark, online and through social media.

  • Deskey Integrated Branding
    • Cincinnati, OH
    • Copywriter/Account Manager
      • Jul 2005 - Aug 2006
      • Cincinnati, OH

      ·Produced content supporting current clients and new business development.·Delivered creative development for the Dave’s Gourmet new business initiative featured in Inc. Magazine.·Clients included Fifth Third Bank, Bush Beans and Procter & Gamble.

  • Community Press, NKY Sunday Challenger, Cincinnati Enquirer
    • Cincinnati, OH
    • News Reporter/Feature Writer
      • Jul 2003 - Jun 2005
      • Cincinnati, OH

      ·Award-winning feature story writer.·Specialized in human interest stories based upon my in-depth interviews with high-profile Cincinnati/Northern Kentucky media, sports and political personalities.·Chosen to conduct long-term assignment featuring relocated Katrina victims.·Spotlighted several non-profit organizations in the tri-state area.

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Industry Focus. “Marketing and Advertising”

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