Experience

• 

  Crawford Group

  • United States
  • Marketing Services
  • 100 - 200 Employee

  • Vice President & Executive Account Director

    • Feb 2023 - Present

  • Senior Account Director

    • Oct 2002 - Present

    I've been working at Crawford Group for last 14 years and manage a team of highly skilled event and marketing professionals for one of Crawford Group's largest clients. As the Director of Account Services, I meet with clients on a regular basis to understand their needs for upcoming programs and events. Once a program has been scoped, I identify one of our team members to work directly with the client to deliver their program. I oversee all program work including collaboration with the client, writing statements of work, managing to client budgets and setting expectations for their programs and the consultant who will work with them on the program details.In addition, I also manage some of the programs with my client, including different teams within corporate marketing, field marketing and business units. Programs that I have managed include tradeshows, events and conferences of all sizes from strategy to planning to implementation. I've managed multi-million dollar budgets for large user conferences plus been the sponsorship manager and content/speaker manager for several of their large conferences.

  • Principal Consultant

    • Oct 2002 - Present

    I manage the client relationship with my contacts at Adobe, including understanding their program needs, writing the scope of work, and identifying the appropriate consultant from Crawford Group to deliver the program. In addition, I manage some of the programs with my client, including different teams within corporate marketing, field marketing and business units. Programs that I have managed include tradeshows, events and conferences of all sizes from strategy to planning to implementation. Recent conferences I've managed have include Adobe Summit 2013 and Adobe MAX 2013. Planning is currently underway for Adobe Summit 2014!

• 

  hereUare Communications

  • Marketing Consultant

    • Jan 2001 - Jan 2002

    Provided marketing consulting services including managing tradeshow and sponsorship programs, content development of company website, creation of datasheets and marketing materials.

• 

  CopperCom

  • Marketing Assistant

    • 1999 - 2001