Experience

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  Quanterix

  • Vice President Marketing

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  abcam

  • United Kingdom
  • Biotechnology Research
  • 700 & Above Employee

  • Marketing Director

    • Jul 2023 - Present

    Set overall direction and regional roadmap aligned to global strategy and key regional commercial needs Owns development of process to proactively identify regional risks and opportunities to deliver required commercial growth Own process to turn insight into action with global marketing channel owners Develop process to integrate regional market insights, trends, and voice of customer into marketing plans Create feedback loops to bring regional priorities to the table Build and strengthen primary relationship with regional sales leaders and teams

  • Senior Manager, Global Campaigns

    • Jul 2021 - Present

    Working across global offices and with agencies to launch emotive, audience led campaigns. Managing over 50 stakeholders across the organization including marketing, sales and research teams.

  • Head of Experience Design (Maternity Cover)

    • Oct 2020 - Jul 2021

    Leading three key teams essential to the marketing organization - Marketing Automation, Content Strategy and Merchandizing. Implemented marketing automation tools to improve user experience, building customer database, and provide seamless transitions between marketing and sales. Collaborating with Abcam Digital as Subject Matter Experts building system requirements and exploring new technologies

  • Senior Marketing Manager, Americas

    • Jul 2018 - Jul 2021

    Everyday I am passionate about bridging global marketing teams and resources, with regional sales teams to support Abcam's largest territory, which produced £101.3M revenue last fiscal year. Collaborate with Key Account Managers to develop strategic account penetration activities across dozens of multi-site pharmaceutical accounts, as well as implement the execution framework on identified opportunities.Synthesize and prioritize field requests to ensure alignment with global brand strategies. Advise and consult on 25 Global Marketing Campaigns to align KPIs and metrics across marketing channels, and ensure campaign regional performance drives revenue in specific product categories.Lead the development and execution of Account Based Marketing plans – including new product launches, institute specific promotions, and opportunities identified through account buying trends. Drive the implementation of sales guides, sales outreach templates and specific disease area campaigns for target accounts through partnering with the Global Research Area Content team.

  • Event Marketing Manager, Americas

    • Jan 2016 - Jul 2018

    Managing and driving strategy for Abcam consumer events in the America’s territory. Deeply integrated into the event strategy for global marketing teams and reporting. As the leader in innovation for reagents and tools, the high quality standard of Abcam products directly mirrors the high quality of Abcam’s strategic events and partnerships. Reporting into the Digital Insights Department, events are designed to facilitate consumer insight to the company; open channels between consumers and sales teams; engage thought leaders in the industry; introduce thought leaders to content marketing team; enable new collaborations; ensure consumer experiences align with the Abcam brand.Managing a global event budget.Direct managing the Event Marketing Assistant while providing leadership and best practices to entire global events team.Organized and managed focus groups to engage consumers and continually provide insight for regional teams within Abcam.

  • International Marketing Rotation

    • Sep 2017 - Dec 2017

    4 Months spent working alongside a growing Shanghai marketing team. Together we worked to build solutions and opportunities for the team to connect directly to end users in a distributor market. Focusing on scale-able events and digital activities, as well as how to reconstruct global resources for a Chinese consumer. Additionally the time was spent learning from the team on market specific opportunities, such as the social platform WeChat and alternative consumer focused events.

• 

  Abcam

  • United Kingdom
  • Biotechnology Research
  • 700 & Above Employee

  • Senior Events and Marketing Coordinator

    • Feb 2014 - Jan 2016

    -Hands on, roll up your sleeves team leader-Highly dynamic, agile, and thrives in a fast-paced environment-Independently project manage events throughout North America to represent the Abcam brand of 'helping scientists discover more'​-Work cross-functionally to coordinate Brand messaging and maximizing event exposure -Coordinate internally to deliver social content, scientific partnerships, scientific programming and connect external partnerships with various internal teams -All onsite event management and preparation including but not limited to contract negotiation, venue partnerships, marketing strategies, identifying marketing opportunities, and budget management. (10 events annually out of a 20+ event catalog) -Solicit and coordinate sponsorship's and media partnerships on behalf of the entire events team -Experience working on large tradeshows independent of event portfolio-Experience coordinating and running webinars

  • Marketing and Events Coordinator

    • Sep 2011 - Feb 2014

    -Independently project manage events throughout the US and North America focused on scientific research areas. This includes contract negotiation, relationship building, marketing strategies, identifying marketing opportunities, venue searching, and budget management. (5+ out of a 20 event catalog) -Solicit and coordinate sponsorship's and media partnerships on behalf of the events team-Coordinate logistics and on site management of events

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  Ryan Partnership

  • Wilton, CT

  • Account Intern

    • Jun 2011 - Aug 2011
    • Wilton, CT

    • Participated in all 2012 national planning alongside account team; Balanced and prioritized multiple projects simultaneously • Conducted research for account team on various topics including demographic profiles, retailer profiles, and social media networks to be utilized in presentations to client • Created shopper marketing presentations introducing ideation of new concepts

• 

  Bryant University

  • Student Assistant in Center for Student Involvement

    • Jan 2011 - May 2011

    • Coordinating, in collaboration with the Interim Director of the Center for Student Involvement, all logistical aspects of the 2011 Orientation Program including but not limited to food, novelties, space reservations, programmatic planning, evaluation generation, faculty and staff communication and scheduling, creating university wide memos, etc • Helping to initiate, negotiate, and finalize contractual agreements between the Center for Student Involvement and outside agencies, vendors, and companies• Serve as a paraprofessional under the direction of the CSI Program Advisor for the 2011 Spring Weekend Programs in order to assist with all logistical and programmatic needs

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  Rhode Island Lottery

  • On Air Talent

    • Apr 2009 - May 2011

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  Catapult Marketing

  • Account Executive Intern

    • Jun 2010 - Sep 2010

    Supported the Kraft Powdered Beverage Account Team on all Interagency Marketing Campaign planning, as well as administrative duties. Maintained and updated client job jackets throughout the length of various projects. Produced and submitted estimated job costs and invoices for approval by the clients. Researched and produced reports on various target markets and successful marketing campaigns to be utilized in presentations.

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  Center for Student Involvement

  • Orientation Leader Staff Coordinator

    • Nov 2007 - Jun 2010

    Design and implement team building training program for the Summer Orientation ProgramAced as a Liaison for a team of 16 peers with Administration including the Associate Dean of Student Life and the Director of Center for Student InvolvementFacilitate small group sessions for students and parents by presenting programs on sensitive issue topics and participated in approximately 100+ hours of leadership development

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  Bryant University Office of Conferences and Special Events

  • Conference Coordinator

    • May 2009 - Aug 2009

    Assisted the logistics of 15 conference events for approximately 5,000 guests overall, provided ongoing support and coordination during conferencesWorked both independently and in collaboration with other coordinators