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Sarah Coffey profile image

Sarah Coffey

Senior Project Manager at Australian Payments Plus
Intro Book
Marketing expert with experience in brand management and product marketing.
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Location
Cremorne, New South Wales, Australia, AU
Skills
  • Brand Management
  • Marketing Strategy
  • Direct Marketing
  • Marketing Management
  • Digital Marketing
  • Show all
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Bio

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Sarah Coffey is a seasoned marketing professional with extensive experience in brand management, marketing strategy, and product marketing. She has held various leadership roles, including Senior Project Manager at Australian Payments Plus and Head of Product Delivery at MVSI. Sarah holds an MBA from the Australian Institute of Management and a Bachelor of Business Administration from the University of Technology, Sydney.

Credentials

  • Beginner's Guide to Agile in Jira Badge
    Atlassian
    Mar, 2023
    - Apr, 2026
  • Jira Fundamentals Badge
    Atlassian
    Mar, 2023
    - Apr, 2026
  • Building High Performance Teams
    Australian Institute of Management
    Dec, 2022
    - Apr, 2026
  • Agile Project Management
    Cybrary
    Mar, 2022
    - Apr, 2026
  • Critical Thinking
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Critical Thinking for Better Judgment and Decision-Making
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Harvard Manage Mentor Strategy Planning and Execution
    Harvard Business Publishing Education
    Jun, 2021
    - Apr, 2026
  • How to Make Strategic Thinking a Habit
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Leading like a Futurist
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Learning Data Science: Ask Great Questions
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Corporate Strategy & Responsibility
    Australian Institute of Management
    May, 2020
    - Apr, 2026
  • Strategic Leadership
    Australian Institute of Management
    Mar, 2020
    - Apr, 2026
  • Decision-Making Strategies
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Project Management Practitioner
    Australian Institute of Management
    Dec, 2019
    - Apr, 2026
  • Effective Business Writing
    Australian Institute of Management
    Oct, 2019
    - Apr, 2026
  • Leading with Emotional Intelligence
    Australian Institute of Management
    May, 2019
    - Apr, 2026
  • Lean Six Sigma Green Belt (ICGB)
    Mastercard
    Feb, 2018
    - Apr, 2026
  • First Aid Course
    St Johns Ambulance

Experience

  • Australian Payments Plus
    • Sydney, New South Wales, Australia
    • Senior Project Manager
      • Oct 2023 - Present
      • Sydney, New South Wales, Australia

  • MVSI
    • Sydney, New South Wales, Australia
    • Head of Product Delivery
      • Sep 2022 - Mar 2023
      • Sydney, New South Wales, Australia

  • Tyro Payments
    • Sydney, New South Wales, Australia
    • Channel Product Manager
      • Apr 2022 - Sep 2022
      • Sydney, New South Wales, Australia

  • Mastercard
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Manager Digital Product Delivery
      • Feb 2020 - Apr 2022

      Digital Product Delivery ♦ Project Management ♦ Subject Matter Expert (SME) ♦ Product & Market Readiness ♦ Pipeline Management ♦ Product Enhancements/Developments ♦ Defining Product Vision & Solutions ♦ Implementation Plans ♦ Stakeholder Management ♦ Process MappingIn this role, I manage the product and market readiness for the following digital products for the Asia Pacific (AP) Delivery team:➤PUSH Payment Products: Send to Card; Domestic/Cross Border (XB); & Mastercard Cross-Border Services Banking Product➤Donations API & Digital IdentityI lead product delivery projects for customers by working closely with the AP Delivery team, Regional Product/Business teams and global counterparts, ensuring contractual objectives, delivery on-time and revenue goals are met.Selected Highlights:• Delivered significant customer project efficiencies by developing and implementing key project management and training documentation - training decks, scoping documents, project initiation document (PID), project plans, RACI, project checklist, project tracker, process flows and API implementation guide.• Eliminated double handling of customer information and reduced configuration set up by 6-8 weeks by developing a new scoping/planning document.• Led, project managed and delivered strategic customer project implementations across multiple AP markets, including working closely with strategic Mastercard customers and internal global stakeholders.• Consistently deliver significant efficiencies and decrease TTM (time to market) for customer implementations via rigorous product analysis/assessment to identify improvements and simply processes.• Undertake analytical post-implementation debriefs and provide key recommendations to the Global Product & Delivery team on improving TTM and processes/procedures.• Mentor, coach, train and develop technical talent, project resources and teams.• Developed a strong understanding of APIs and the use of tools (e.g. Insomnia and Postman).

    • Manager Rewards & Offers Product Delivery
      • Oct 2017 - Jan 2020

      Rewards & Offers Product Delivery ♦ Project Management ♦ Subject Matter Expert (SME) ♦ Product & Market Readiness ♦ Pipeline Management ♦ Product Enhancements/Developments ♦ Defining Product Vision & Solutions ♦ Implementation Plans ♦ Stakeholder Management ♦ Process MappingFollowing success in Loyalty Solutions, I progressed to the role of Manager Rewards & Offers (R&O) Product Delivery, responsible for managing and delivering the product and market readiness for the R&O suite of products for the AP Delivery team. Selected Highlights:• Partnered with the Global team to develop key project (e.g. scoping documents, project plans, RACI, project checklist, project tracker) and training documentation (e.g. training decks, process flows, procedures, implementation guides).• Actively participated in the management of first to market/complex project implementations and delivery related discussions with various Regional/Global teams to resolve potential roadblocks.• Worked closely with the Configuration team to develop a new way to implement Mastercard Traveller Rewards for customers, formalising this as a BAU process and shortening implementation from 20 weeks to 7 weeks. This is now globally adopted.• Collaborated with and provided expert advice to the Digital Identity Australian team regarding product/market readiness requirements for Mastercard product.

    • Senior Analyst Business Process Improvement – Loyalty Solutions
      • Jul 2016 - Sep 2017

      Process & Procedure Development ♦ Process Mapping ♦ Business Process Improvement ♦ Change Management ♦ Project Delivery ♦ Stakeholder Engagement & Management Following Mastercard’s acquisition of Pinpoint in 2014, I worked closely with Loyalty Solutions internal stakeholders to develop processes and procedures to help with the transition from Pinpoint to Mastercard.Selected Highlights:• Developed documentation and process flows outlining the Pinpoint process and additional to outline the Mastercard process that enabled business process improvements and change management processes.• Key role in the delivery of ‘Project Polo’, an important and complex project mapping process for the business.• Developed strong partnerships and trust with diverse internal stakeholders to ensure deliverables were achieved successfully.

    • Buyer / Senior Supplier Manager
      • Oct 2014 - Jun 2016

      After Mastercard’s acquisition of Pinpoint in 2014, I remained in the role of Buyer / Senior Supplier Manager, managing a portfolio of $50M across Homewares/Kitchenware, Small/Large Appliance, Floorcare, Hardware, & Toy/Children for both merchandise and gift cards.

  • Pinpoint, MasterCard Loyalty Solutions
    • Sydney, New South Wales, Australia
    • Buyer / Senior Supplier Manager
      • Jan 2009 - Oct 2014
      • Sydney, New South Wales, Australia

      Successfully managed various portfolios of suppliers for Loyalty Solutions R&O Customers such as Westpac and ANZ as a Buyer/Senior Supplier Manager with Pinpoint Group, continuing in this role after Mastercard’s acquisition in 2014. Portfolios included:➤Office Technology, Whitegoods, Tools and Hardware: Portfolio worth $8.5M➤Baby, Children’s Toys, Personal, Luxury, Gifts and Alcohol: Portfolio worth $4.2MSelected Highlights:• Developed strong supplier relationship and management skills.• Led the creation of end-to-end processes and procedures for onboarding suppliers, financial management and reconciliation and inventory management.• Managed and developed a small team, including training, upskilling and growing cross-team capabilities.• Consistently met or exceeded promotional funding and rebate financial targets year on year by securing best sellers from key suppliers to drive revenue.• Significantly grew portfolio sales by securing new portfolio vendors and increasing core range of existing vendors. • Delivered implementation/operational changes to stock control reporting that led to cost and time reduction and efficiency of stock control.

  • Everything But Flowers
    • Sydney, New South Wales, Australia
    • Supplier/Operations Manager
      • Jul 2005 - Dec 2008
      • Sydney, New South Wales, Australia

  • Pinpoint, MasterCard Loyalty Solutions
    • Sydney, New South Wales, Australia
    • Home Gourmet - Operations Assistant Manager
      • Aug 2002 - Jun 2005
      • Sydney, New South Wales, Australia

  • Available on Request
    • Sydney, New South Wales, Australia
    • Qualifed Chef
      • Jan 1993 - Jul 2002
      • Sydney, New South Wales, Australia

Education

  • 2017 - 2019
    Australian Institute of Management
    Master of Business Administration - MBA
  • 2011 - 2011
    Australian Direct Marketing Association
    Copywriting
  • 2004 - 2011
    University of Technology, Sydney
    Bachelor of Business Administration (B.B.A.), Marketing, Management, SCM

Suggested Services

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Industry Focus. “Financial Services”

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