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Bio

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Sarah Calhoon is a seasoned marketing professional with extensive experience in sales, marketing, and project administration. She has worked with various companies, including CWT Meetings & Events, World Marketing Group, and Ability Network, providing services such as marketing strategy, project administration, and sales engagement. Sarah holds a Mini Masters of Marketing Management and an Associates Degree in Business Administration / Tourism.

Credentials

  • Customer Centric Selling
    The Vision Group - 2010, 2011
  • Google Analytics
    DemandQuest - 2012
  • Graphic Design Certificate
    MCTC - 2011

Experience

  • CWT Meetings & Events
    • Greater Minneapolis-St. Paul Area
    • Global Bid Manager
      • Jul 2018 - Present
      • Greater Minneapolis-St. Paul Area

  • Sarah Calhoon
    • Minneapolis
    • Independent Contractor
      • Jul 2017 - Present
      • Minneapolis

      Professional assistance for entities in need of detailed project administration as related to sales activity, marketing competencies, brand activation, relationship development, office operations, and client facing engagement.

  • World Marketing Group
    • Greater Minneapolis-St. Paul Area
    • Director of Accounts & Marketing Strategy
      • Jan 2014 - Jul 2017
      • Greater Minneapolis-St. Paul Area

      World Marketing Group is dedicated to providing custom-designed itinerary solutions for meeting professionals for their customer incentive, meeting, conference, and group travel needs. We offer personal assistance with destination selection, marketing concepts, itinerary design, destination training, and budgeting tools as well as sourcing of support information and collateral.Industry Affiliations & MembershipsSite: http://www.siteglobal.comFICP: http://www.ficpnet.comPCMA: http://www.pcma.org

  • Productive Corporation
    • Greater Minneapolis-St. Paul Area
    • Marketing Strategist (Consultant)
      • Jul 2013 - Dec 2013
      • Greater Minneapolis-St. Paul Area

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing Manager
      • Jan 2012 - Jan 2013

      As the Marketing Manager for ABILITY Network, I dedicate time to creating and implementing both strategic and tactical B2B marketing efforts for SaaS applications. Acting as an inter-department marketing liaison, I am appointed to manage a variety of projects that combine sales and marketing tactics that support internal departments and ABILITY Networks customer base. Primary duties include:Strategic Partner Marketing – Planning, coordination, and deploymentGoogle Analytics – Reporting and strategy for useContent Development – Press release, white paper, e-Marketing, success storyCMS Administration – Intranet, SharePoint (.COM, customer-portal)Community Manager – VOC (customer-portal), social representation in LI, Twitter, YT, FBThe ABILITY Executive team, internal ABILITY staff, and external partners’ request my assistance in working sessions for consultation of: capabilities of marketing tools, creative design, CRM, and development of communications that uphold our service offerings and promote our brand.As a senior team member I am relied upon to provide direction and counsel staff for a plethora of marketing-centric duties; trade show and event coordination, technical aspects of marketing as related to CRM, content management systems, analytics tools, interactive marketing tools, list procurement, webinars, e-Marketing campaigns, SEO, and social media.

    • Interactive Marketing Manager
      • Jul 2011 - Dec 2011

      NAHC Participant 2011HFMA Participant 2011HBMA Participant 2011HCAF Participant 2011

    • Marketing Specialist
      • Nov 2010 - Jul 2011

      AHIMA Participant 2010NAHC Participant 2010

    • Channel Sales Engagement Manager
      • Nov 2009 - Oct 2010

    • Sales Lead Qaulifier
      • Jul 2009 - Nov 2009

  • World Marketing Group (WMG) Minneapolis
    • Greater Minneapolis-St. Paul Area
    • Manager, Client Services
      • Jul 2005 - Jul 2009
      • Greater Minneapolis-St. Paul Area

      World Marketing Group, Ltd. ("WMG"), is an international sales and marketing representation firm specializing in destination marketing.On behalf of its international DMC portfolio, WMG assists third party and intermediary clients in booking hotels, designing, developing and organizing land services for international business group travel programs - including meetings, incentives, conferences and events.International Familiarization Programs: Hong Kong, Bangkok, Singapore, Malaysia, Dubai, Abu Dhabi, Hong Kong Tourism Board Road Show 2008, 2009IT&ME Participant 2006, 2007, 2008

  • 934th US Airforce Officers Club
    • Greater Minneapolis-St. Paul Area
    • Server, Bartender
      • 2005 - 2009
      • Greater Minneapolis-St. Paul Area

      Part-time professional server and bartender providing excellent customer service to enlisted and retired military professionals and their guests.

    • Bar & Service Manager
      • 2004 - 2005

      Bar and service manager responsible for overseeing daily store operations inclusive of; scheduling and managing staff of 60+, inventory tracking and fulfillment, payroll, AR/AP, guest satisfaction, operational efficiency during peak hours, store cleanliness & maintenance, kitchen management, and adhering to franchise rules and regulations.

    • Bartender, Bar & Service Manager
      • 2000 - 2004

      Bartender, bar and service manager responsible for overseeing daily operations, inclusive of; scheduling team of 50+, food safety instruction, staff education & training, HR, beverage inventory, payroll, AR/AP, store location & mall compliance, frequent diner program, marketing, PR, and guest relations.

    • Senior Trip Director
      • 1996 - 2003

      Senior Trip Director responsible for managing and overseeing all aspects of Fortune 500 companies business meetings, incentive trips, and conferences. Familiar with all roles associated to program management, specialized in areas regarding transportation, F&B, and on-site business office management and equipment coordination.Responsibilities vary per trip and have included; scheduling internal and external staff up to 100, providing work schedules and clearly defining responsibilities, representing company as client liaison, managing budgets, tracking and creating reports for accounting purposes, managing vendor relationships (hotels, production companies, DMCs, caterers, florists, entertainers, etc.), on-site contract negotiation, and preparing communications for debrief of program to executive teams.

    • Server, Bartender, Trainer
      • 1989 - 1996

Education

  • 2007 - 2007
    St Thomas CBE
    Mini Masters of Marketing Management
  • 1988 - 1989
    Spencer School of Business
    Associates Degree, Business Administration / Tourism

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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