Experience

• 

  Autrand Marketing Group

  • San Francisco Bay Area

  • Founder & CEO

    • Jan 2016 - Present
    • San Francisco Bay Area

    Sarah Autrand is a hands-on marketing executive with over 15 years of experience working with leading global brands and successful startups. Her areas of expertise include all facets of digital and traditional promotion strategy, go-to-market strategic planning, and digital marketing. She is a so...

• 

  Facilities Compliance Solutions

  • Napa, California, United States

  • Chief Marketing Officer

    • Mar 2023 - Present
    • Napa, California, United States

     Oversaw team of 2 and drove marketing strategy to promote new SaaS solution to over 21K owners of regulated assisted living facilities, including email marketing, events, PR, sales collateral, SMS, and social media postings resulting in over 5K TOFU leads Wrote product marketing and marcom con...

• 

  Cavendish Scott

  • Monument, Colorado, United States

  • Head of Marketing

    • Aug 2022 - Mar 2023
    • Monument, Colorado, United States

     Oversaw team of 2 and mentored 1 to drive marketing initiatives for global ISO compliance audit professional services company Achieved 91% revenue growth in 6 months through detailed growth strategy and sustained execution across all marketing channels Developed FY2023 GTM plan to include cas...

• 

  Cannon Quality Group, LLC

  • Danville, California, United States

  • VP of Marketing/Growth Strategist

    • Mar 2020 - Apr 2022
    • Danville, California, United States

     Oversaw team of 2 for MedTech ISO and EU regulatory compliance professional services company Developed FY2021 & FY2022 GTM plans across multiple channels including 5 product lifecycle management (PLM) partners to achieve 167% TOFU funnel leads and 150% YOY revenue growth Wrote all content...

• 

  Naehas

  • Palo Alto, California, United States

  • Growth Marketing Strategist

    • Mar 2021 - Sep 2021
    • Palo Alto, California, United States

     Launched digital marketing strategy for $10M FinTech platform (PaaS) company providing credit card and loan offer automation and regulatory compliance for bank customers, including Bank of America, Charles Schwab and more Increased email marketing 400% with CTRs to achieve 137% growth Brought...

• 

  Crown Private Capital

  • Head of Marketing

    • Sep 2020 - Mar 2021

     Oversaw team of 3 at FinTech B2B platform-as-a-service (PaaS) company for consumer debt reduction Drove email marketing launch strategy including 7-piece drip email campaigns to achieve TOFU lead growth of 173% Achieved email marketing open rates of 45% and CTRs of 1.9% marketing to cold lis...

• 

  San Francisco Bird Hotel

  • South San Francisco, California, United States

  • Head of Marketing

    • Feb 2019 - Jan 2021
    • South San Francisco, California, United States

     Created and oversaw entire marketing strategy and implementation for SMB client in the hospitality sector: e-commerce launch, email, events, loyalty program, social media, website overhaul, pricing, customer survey, SEO to achieve over 137% growth in customer acquisition and retention Wrote al...

• 

  Pegasus Tax & Accounting

  • San Bruno, California, United States

  • Head of Marketing

    • May 2019 - Aug 2020
    • San Bruno, California, United States

     Developed and managed entire marketing strategy and implementation for SMB client in the B2B financial services sector (email, messaging framework, pricing, sales toolkit, social media, and SEO) to achieve 23% growth in new customer acquisitions Wrote all content including white paper for lead...

• 

  HealthTap

  • Mountain View, California, United States

  • Digital Marketing Consultant

    • Dec 2019 - Mar 2020
    • Mountain View, California, United States

     Oversaw team of 2 at telehealth startup within heavily regulated industry Revamped digital advertising strategy for telehealth software-as-a-service (SaaS) startup to increase SMB TOFU leads by over 300% while staying within compliance guidelines for the industry across syndicated content and...

• 

  Rural 1st®

  • Louisville, Kentucky, United States

  • Marketing Consultant

    • Mar 2019 - May 2019
    • Louisville, Kentucky, United States

     Wrote comprehensive SEO Roadmap and Plan for new large mortgage company website, including social media sites and backlinks Rural 1st is a division of Sallie Mae and a top Rural mortgage lender

• 

  Biocare Medical

  • Pacheco, California

  • Product GTM Strategist

    • Sep 2018 - Dec 2018
    • Pacheco, California

     Developed 2019 U.S. GTM strategy for new automated (AI) cancer detection autostainer instrumentation (device) prior to FDA approval Strategy included outlining sales toolkit, writing and managing brochure development, determining audience and lists, managing outside PR firm on GTM editorial co...

• 

  RSIP Computer Vision

  • Tel Aviv District, Israel

  • VP, R&D Client Services Marketing

    • Aug 2018 - Dec 2018
    • Tel Aviv District, Israel

     Developed and executed upon 2018 U.S. marketing and business development plan for top computer vision (machine learning, AI) professional services firm with proprietary advanced algorithms and a focus on obtaining new customer reach in the U.S. market  Acquired MQLs and SQLs among medical devi...

• 

  ANA Business Marketing of Northern California

  • Sunnyvale, California, United States

  • Member Board of Directors

    • Jan 2016 - Sep 2018
    • Sunnyvale, California, United States

     Held Vice President of Strategic Initiatives and President roles Launched Scholarship program for young marketers in Silicon Valley Launch included creating every aspect of the program from scratch

• 

  RingCentral Engage Digital

  • Belmont, California, United States

  • Customer Marketing Manager

    • Mar 2018 - May 2018
    • Belmont, California, United States

     Overhauled existing upsell, referral and customer adoption promotion strategy for B2B VoIP public company with over 100K install base within a highly commoditized and competitive landscape, and outlined future fiscal campaign strategies Improved 2 facets of customer lifecycle marketing, create...

• 

  Anresco Laboratories

  • San Francisco County, California, United States

  • Senior Director of Marketing

    • Sep 2017 - Mar 2018
    • San Francisco County, California, United States

     Developed comprehensive category overview for B2B analytical contract testing laboratory within a highly commoditized and competitive services landscape, including services overview, market advantages, target market, SWOT analysis, competitive overview, competitive analysis, positioning, and pr...

• 

  LENDonate, Inc.

  • Cupertino, California, United States

  • Product Marketing and Brand Consultant

    • Mar 2017 - May 2017
    • Cupertino, California, United States

     Created positioning and messaging framework for FinTech startup with an online lending platform for nonprofits Framework also included buyer persona development, use cases, brand pillars, and competitive analysis to achieve investor funding

• 

  Falkonry

  • Cupertino, California, United States

  • VP of Marketing

    • Jan 2017 - Mar 2017
    • Cupertino, California, United States

     Drove and managed all inbound and outbound marketing for Industrial IoT (IIoT), AI and big data startup in the industrial manufacturing space, including all facets of digital marketing, PR, marcom, event marketing, and thought leadership related to increasing customer reach, acquisition, and co...

• 

  Spine, Orthopedics and Rehabilitation (SOAR)

  • Redwood City, California, United States

  • Marketing Consultant

    • Apr 2015 - Oct 2015
    • Redwood City, California, United States

     Created GTM plan for leading orthopedic and sports medicine services provider, including category and competitive overview, brand identity, positioning, value proposition, messaging, SWOT analysis, customer lifecycle promotion strategy, budget, and timeline Guided executive medical team (docto...

• 

  Modo Labs

  • Cambridge, Massachusetts, United States

  • VP of Marketing

    • May 2013 - Feb 2015
    • Cambridge, Massachusetts, United States

     Managed and mentored team of 2 and external vendors Developed GTM strategy and drove marketing for award-winning mobile PaaS solutions in the higher education and enterprise markets Increased lead generation by nearly 160% YOY via ABM and other marketing strategies Oversaw all marketing init...

• 

  Polarion (Siemens PLM Software)

  • Stuttgart, Baden-Württemberg, Germany

  • Senior Marketing Consultant

    • May 2013 - Dec 2013
    • Stuttgart, Baden-Württemberg, Germany

     Overhauled GTM strategy to include market specific F1000 segmentation for global award-winning ALM, Cloud, QA/Test Management, Requirements Management, and Agile Software Development company to achieve exit strategy of acquisition Wrote and managed 150 PPC ads (0.45% CTRs on average), email ma...

• 

  Mu Dynamics

  • Sunnyvale, California, United States

  • VP of Marketing (acquired by Spirent Communications)

    • Oct 2011 - May 2012
    • Sunnyvale, California, United States

     Led all digital and print marketing initiatives across the entire customer lifecycle for 2 award-winning performance and security network testing tools serving top Telco, Network Equipment Manufacturer (NEM) and Federal markets as well as a new web and mobile app developer’s PaaS tool to achiev...

• 

  University of Phoenix

  • Phoenix, Arizona, United States

  • Senior Marketing Strategist

    • Sep 2010 - Sep 2011
    • Phoenix, Arizona, United States

     Refined positioning and messaging framework for 2 University of Phoenix colleges (Information Systems & Technology and Criminal Justice & Security)  Expanded and managed comprehensive web, social media advertising, public relations, 1ead nurturing emails, dean videos, print advertising...