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Sarah Athey is a seasoned marketing and communications professional with 13+ years of experience in digital content creation, PR, and communications. She has worked in various roles, including Marketing Coordinator, Copywriter, Online Editor, Associate Content Editor, and PR and Communications Manager at Codeworks. She holds a 2:1 degree in Journalism from the University of Central Lancashire.

Experience

    • Marketing Coordinator
      • May 2011 - Present

    • Copywriter
      • May 2010 - May 2011

      I am currently responsible for the PR and communications at Codeworks, the Centre for Digital Excellence in the North East of England.I create and execute communication plans for each of Codeworks projects, including Codeworks Connect and GameHorizon, and create web content for each project. I also support our members by providing PR advice and assistance.

    • Online Editor
      • May 2009 - Feb 2010

      Within my role at ITV I was responsible for managing the Coronation Street website and the on-going development of the new site. As well as creating daily content for the website I managed the Coronation Street Facebook and Twitter and created email newsletters. I was also responsible for analysing and monitoring statistics and trends and responding to user queries and issues.I was based in the ITV soaps and drama press office and I worked alongside the Coronation Street press team to create communications plans and respond to press queries about the website. I worked to ensure that all future plans would promote the Coronation Street brand and continue to reach a broad audience.

    • Associate Content Editor
      • Oct 2007 - May 2009

      This role included duties such as creating and editing copy for the official Channel 4 Hollyoaks website and other sister projects such as the Hollyoaks Later website. I created long and short term content plans and assisted in the development of new features for the site. I also launched and managed the Hollyoaks social media projects on Bebo and Twitter. I managed the weekly video output for the website, attending shoots and signing off weekly video content. I was also responsible for managing the Assistant Content Editor.

    • Web Marketing Assistant
      • May 2007 - Oct 2007

      Using a bespoke content management system my duties included managing and maintaining online products and promotions on the Littlewoods Clearance corporate website. I assisted in the running of a sizeable eBay store and provided swift response to buyer queries particularly following large scale marketing campaigns. I also assisted the Web Marketing Officer in creating e-newsletters to advertise new products and worked with the E-Commerce Manager to select suitable products for the online store.

Education

  • 2004 - 2007
    University of Central Lancashire
    2:1, Journalism

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media Production and Distribution”

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