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Sarah Aschbrenner is a seasoned retail professional with 10+ years of experience in sales management, social media marketing, and visual merchandising. She has held various leadership positions, including General Manager at Spectrum Production, LLC, and has managed account bases generating $17M+ in business per fiscal year.

Experience

    • General Manager

    • United States
    • Wholesale
    • 1 - 100 Employee
    • General Manager
      • Sep 2019 - Present

    • Assistant General Manager
      • Nov 2017 - Sep 2019

  • GovX, Inc.
    • La Jolla, California
    • Senior Category Manager
      • Jul 2016 - Aug 2017
      • La Jolla, California

      Met or exceeded aggressive quarterly sales and margin targets. Oversaw and managed a brand account base that generated $7M worth of business per fiscal year. Managed and trained Associate Category Managers to ensure they stayed on track to hit their sales and margin targets. Established monthly sales forecasts and suggested buys for major brand partners. Worked closely with brand partners to ensure the best product assortment was represented on the site and the brands themselves are represented in the best light. Worked closely with marketing on the planning and execution of creative marketing campaigns, e-blasts, marketing events, social media posts, website homepage, etc. Maintained the seasonal product catalog for a wide breadth of product categories including, but not limited to, lifestyle apparel, lifestyle eye wear, watches, jewelry, and outdoor gear. Assisted customer care in the management of open orders, sales plans execution, and accounting. KEY ACHIEVEMENTS • Exceeded all quarterly revenue and margin goals laid out from 20% to upwards of 65% over plan• Successfully planned and launched 50+ ecommerce sales promotions yearly• Updated over 80 product assortment catalogs on the site seasonally• Reviewed and edited monthly blog posts, e-blasts, social media posts and site-wide brand content pages• Managed site-to-site connections with brand partners to ensure the user experience was optimal• Worked with brand partners to create exclusive products for the site• Successfully negotiated best pricing with large brands for every day price as well as promotional pricing• Successfully assisted in the creation and implementation of site-wide product and lifestyle modules to create a more aesthetically pleasing site experience and to better entice the customer to purchase

    • United States
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Key Accounts Executive
      • Jul 2014 - Jul 2016

      Met or exceeded yearly sales targets. Oversaw and managed an account base that generated $17M worth of business each fiscal year. Managed North American sales force rep of 80+ people, establishing and tracking channel and category sales. Established sales forecasts and suggested buys for major retailers. Worked closely with product and marketing on a seasonal business plan based on financial planning, sell-thru, account specific objectives, and an understanding of retailer’s consumer bases to create curated assortment plan for major retailers. Prepared seasonal door-level retail sales plans. Managed open orders, new accounts, sales plans, refused orders and credit holds. Worked with account managers to ensure appropriate seasonal product flow to optimize account opportunities. Managed RTV’s for major department stores and key accounts. • Acted as project manager in creating a new system of tracking and analyzing monthly NQC• Created a new “AP” (Almost Perfect) warehouse that has generated $150K since implementation• Investigated and disputed department store chargebacks that resulted in over $200K of repaid dollars to Nixon• Acted as project manager in the implementation of a new flat-pack warehousing storage which holds $7M (w/s) of inventory• Facilitated Nixon’s MTA (multi territory account) program, growing the program from 490 doors to 1,547 doors in 7 years• Acted as project manager of Nixon’s annual attendance of Baselworld Trade Fair.• Acted as project manager in the execution of in-store trunk shows for department store partners resulting in approximately $10K in retail sales.• Managed custom shop in shop planning for key retailers including financial planning, assortment planning and merchandising execution.• Acted as project manager on implementing curated product stories in major retailers.• Created retail merchandising guides and planograms for multi-door retailers.• Facilitated sales contests at department stores and multi-door retailers.

    • Sales Coordinator
      • Apr 2011 - Jul 2014

      Oversaw and managed an account base that generated $17M+ worth of business per fiscal year. Managed North American sales force rep of 80+ people, establishing and tracking channel and category sales. Analyzed sales data to establish sales forecasts and suggested buys for major retailers. Managed open orders, new accounts, sales plans, refused orders and credit holds. Proactively addressed issues and opportunities within the Nixon account base, acting as liaison for external sales teams. Acted as liaison between internal sales team and key operational departments. Worked closely with product and marketing on a seasonal business plan based on financial planning, sell-thru, account specific objectives, and an understanding of retailer’s consumer bases to create curated assortment plan for major retailers. Prepared seasonal door level retail sales plans. Worked with account managers to ensure appropriate seasonal product flow to optimize account opportunities. Ran product line showing meetings with major retailers such as Nordstrom, Bloomingdales, Saks Fifth Avenue, and Von Maur, among others. Analyzed and facilitated RTV management for major department stores and key accounts. Manages co-op opportunities with department stores and key accounts. Tracked monthly EBITA for department stores.

    • Customer Service Representative
      • Jun 2008 - Mar 2011

      Managed a high volume of customer inquiries and related tasks. Demonstrated great phone and chat etiquette with a high level of enthusiasm when interacting with customers. Analyzed and reported customer inquiry information to identify key business opportunities and achieve KPI targets. Provided excellent customer service with developed product knowledge information. Used strong problem solving skills to find creative solutions to customer issues. Supported and effectively communicated Nixon’s warranty policy and repair service process to customers. Assisted customers with technical support and creative solutions to service issues. Monitored the accuracy of transaction information related to sales orders, returns and service orders for efficient processing. Understood operational sales needs of assigned territory and provided outstanding service and was the go to resource for the sales team. Effectively communicated Nixon’s Terms and Conditions and enforced related policies. Worked closely with the sales team to manage entry, processing and execution of sales orders. Oversaw all aspects of order management. Developed a clear understanding of the supply chain and the relationship of inbound product to outbound sales orders

    • Receptionist
      • Apr 2006 - May 2008

    • Executive Assistant
      • Jun 2004 - Jan 2006

Education

  • 2005 - 2007
    California State University-San Marcos
    Communications
  • 2004 - 2005
    Loyola Marymount University
    Business Administration
  • 2000 - 2004
    La Costa Canyon High School

Suggested Services

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Industry Focus. “Retail”

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