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Sarah Afifi
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English Native or bilingual proficiency
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Arabic Elementary proficiency
- Visual Merchandising
- Customer Service
- Sales
- Marketing
- Retail
- Show all
Bio
Credentials
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Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInFeb, 2023- Apr, 2026 -
Content Creation: Strategy & Tools
LinkedInJan, 2023- Apr, 2026 -
Event Planning Foundations
LinkedInJan, 2023- Apr, 2026 -
Marketing Analytics: Presenting Digital Marketing Data
LinkedInJan, 2023- Apr, 2026 -
Advertising on Facebook
LinkedInOct, 2022- Apr, 2026 -
Google Ads Essential Training
LinkedInOct, 2022- Apr, 2026 -
Power BI Beginner
NexacuSep, 2022- Apr, 2026 -
Microsoft Excel Advanced
Swinburne University of TechnologyDec, 2021- Apr, 2026 -
Microsoft Excel Intermediate
Swinburne University of TechnologyAug, 2021- Apr, 2026 -
Copywriting Essentials
ADMAJul, 2021- Apr, 2026 -
Google Analytics (Advanced)
GoogleOct, 2019- Apr, 2026 -
Google Analytics (Beginner)
GoogleOct, 2019- Apr, 2026 -
Google Analytics 360
GoogleOct, 2019- Apr, 2026 -
Digital Marketing
Reliablesoft.netJan, 2024- Apr, 2026
Experience
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Dragon Racing International L.L.C
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Dubai, United Arab Emirates
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Motorsports - Events Specialist
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Mar 2023 - Present
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Dubai, United Arab Emirates
Dragon Racing is the official technical partner of Ferrari Middle East. In partnership with Ferrari Middle East, Canossa and Al-Tayer Motors, we run Ferrari Club Challenge track events in Dubai, Abu Dhabi, Qatar, Jeddah, Bahrain & Kuwait for high-net-worth individuals. • Coordinating Motorsport Track Events from start to finish for high-net-worth individuals (Circuit Bookings, Customer Invitations, Customer Bookings, Catering, Accommodation, Flights & Registrations).• Creating post-event reports to identify opportunities and improvements for future events.• Liaising with Sabelt to organize personalized customer kits which include racing suits and protective wear.• Ensuring all events are carried out within the given budget and standards by negotiating costs with vendors and maintaining a good relationship with them.• Building strong relationships with a wide range of customers to ensure they remain loyal to the brand.
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Mercedes-Benz Australia
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Melbourne, Victoria, Australia
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Passenger Cars - Senior Marketing Specialist
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Jun 2022 - Mar 2023
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Melbourne, Victoria, Australia
• Development and implementation of National Passenger Cars Campaigns. • Designer and Content Creator of the Marketing Newsletter. • MBFS Content creation for the Mercedes Me Magazine.• Management of e-commerce tools (agility calculator, simplicity calculator, finance calculator)•. Storyboard planning for hype tape / promotional videos.• 1:1 Marketing and Lifecycle Management (Welcome Communications & End of Contract Communications).• Event Management (Venue bookings, Branding, Registrations, Catering, Accomodation, Merchandise/Gifts, Agenda)• Reviewing and approving dealer network marketing material to ensure it is compliant with brand guidelines.• Building strong relationships with agency partners.• Management & distribution of POS & merchandise to all Mercedes-Benz retailers across Australia. • Development of PPC strategies with media agency.Working Groups • Insights Program Launch • Salesforce Rollout• Mercedes Me Finance App Launch• Customer Crisis Response Group
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Toyota Motor Corporation Australia
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Melbourne, Victoria, Australia
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Toyota Certified - Events & Communications Specialist
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Jan 2020 - Jun 2022
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Melbourne, Victoria, Australia
• Project lead for the Toyota Australia Under 25's Defensive Driving Program.• Copywriting of National Dealer Bulletins & Newsletters. • Coordination of National Dealer Sub Committee Events (Agenda, Presentation, Audio/Visuals, Minutes, Catering, Travel & Accommodation). • Management of the National Toyota Certified CX Portal & Survey. • Management and implementation of Dealer Incentive Programs. • Implemented and managed national campaigns focused on loyalty and retention. • Developed and communicated marketing plans, campaign results and project recommendations to senior management team.• Management and distribution of Point of Sale/Merchandise to the Dealer Network. • Budget forecasting & invoice management.Working Groups • Guest Experience • Reimagined Marketplace • Toyota Used Vehicle Portal
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Australia
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Technology, Information and Internet
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700 & Above Employee
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Performance Manager
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Sep 2018 - Dec 2019
Carsales.com is Australia’s #1 online platform for buying and selling vehicles. In addition to their marketplace offering, they also provide online advertising solutions to media agencies, dealers and OEM’s.• Managed a portfolio of clients, large franchised Dealers and independent small automotive businesses. • Developed and executed strategic plans to assist Dealers with increasing their market share and profitability. • Solution based selling for Carsales.com Products such as LiveMarket, Site Dynamics, Promote Bundles and RedBook.• Implemented paid media campaigns across Carsales.com • Conducted Quarterly Business Reviews for Dealerships.Working Groups • Salesforce CRM - Super Users
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Campaign Executive
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May 2018 - Sep 2018
• Optimised campaign performance through A/B testing and targeting/keywords updates. • Reported on paid media campaign performance to ensure clients could measure their ROAS.
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Digital Coordinator
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May 2017 - May 2018
• Created paid media campaigns on the ad server SAS, in line with the clients requested targeting, ad sizes and impressions.• Created Insertion Orders outlining advertising spend proposal for clients.•Briefed in creative agencies on behalf of clients to organise campaign material that was in line with their brand guidelines.
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Education
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2014 - 2017Deakin University
Bachelor of Commerce, Commercial Law and Marketing -
2014 - 2015
Deakin University
Bachelor of Laws - LLB, Incomplete - Due to a change of career direction -
2017 - 2017
Coventry University
UK Scholarship, Enterprise & Entrepreneurship -
2017 - 2017
Universitas Teknologi Yogyakarta
Workplace Integrated Learning Program - International Marketing
Suggested Services
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Industry Focus. “Motor Vehicle Manufacturing”
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