Experience

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  FLO EV Charging

  • Quebec, Canada

  • Senior Integrated Marketing Advisor

    • Aug 2023 - Present
    • Quebec, Canada

    One of North America's largest electric vehicle charging networks - at home, at work and on the go.

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  Theatre Aquarius

  • Hamilton, Ontario, Canada

  • Marketing and Communications Director

    • May 2022 - Aug 2023
    • Hamilton, Ontario, Canada

    Marketing and Communications for one of the hardest-working professional theatres in Canada. Brought to life an exciting new vision, championed by Artistic Director Mary Francis Moore and Executive Director Kelly Straughan. Role was vast and supported a complete re-brand, six mainstage shows including three world premieres (culminating in MAGGIE The Musical - produced in association with Michael Rubinoff Come From Away), the launch of National Centre for New Musicals, the kick off to the 50th Anniversary Season, Brave New Works, Theatre School and community outreach efforts, audience retention and acquisition, fundraising shows, community partnerships, 5050 draw.

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  L3Harris Technologies

  • United States
  • Defense and Space Manufacturing
  • 700 & Above Employee

  • Marketing Campaign Lead

    • Feb 2022 - Apr 2022

  • Senior Communications and Content Specialist

    • Jul 2019 - Feb 2022

    I led content creation for the Electro Optical sector of L3Harris, working with campaign leads to ensure that all content maintains "one voice" and message. Responsible for the development of marketing content across multiple platforms and formats to drive sales, increase employee engagement and promote the L3Harris brand, products and services. A cross-functional leader, I researched, wrote, directed and created content for L3Harris’ central communication channels. I was the communications lead in the implementation of a large-scale cultural change management initiative around the consolidation and move of two factory and administrative buildings into a new, custom-built facility.

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  L3 Technologies

  • Burlington, Ontario, Canada

  • Marketing Coordinator and Writer

    • Mar 2018 - Oct 2019
    • Burlington, Ontario, Canada

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  Blue North Strategies

  • Guelph

  • Project Manager

    • Jun 2016 - Mar 2017
    • Guelph

    Responsible for project management and scheduling required for the flawless execution of direct mail, digital and video campaigns for The Princess Margaret Cancer Foundation. Day to day activities included goal measure identification – scope, timelines, cost and human resources. Managing consultants, account managers, studio and data teams. Setting internal and external deadlines, assigning responsibilities, monitoring and summarizing the progress both from a deliverables and budget standpoint.

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  CHCH

  • Hamilton/Halton/Niagara

  • Writer/Producer News and Creative Services

    • 2008 - Dec 2015
    • Hamilton/Halton/Niagara

    As producer and content author for live newscasts, special reports, promotions, commercials and public service announcements, I contributed to program content, wrote and vetted scripts, directed edits and compiled leads. Managing a fast-paced live news environment, I ensured accurate flow of information, coordinated studios, crews, remotes and technical resources. I presented concept ideas, produced and executed integrated marketing and commercial campaigns for internal and external local, national and international clients. From commercials and cross-platform promotions including online, radio and print, to public service announcements and contests, I was always accountable for quality control and adherence to technical, broadcast and advertising industry standards.

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  PENTAX Medical Canada

  • Mississauga

  • Marketing, Communications and Events

    • 2007 - 2008
    • Mississauga

    Primary responsibilities included planning and coordinating events, courses, shows and conferences across Canada; including the annual Canadian Society of Gastroenterology Nurses and Associates conference in Halifax. Met annual corporate objectives as they pertained to marketing and market-share growth for the Medical Division.

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  Hamilton Area YMCA

  • Hamilton

  • Communications Support

    • 2006 - 2007
    • Hamilton

    Assist in the management and coordination of Spirit, Mind, Body and Sneakers event for the Associations' 150th Strategy. Facilitate sponsorships, volunteers and help strengthen existing relationships and partnerships. Ensure creative assets follow YMCA Branding guidelines.

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  CHCH

  • Hamilton/Halton/Niagara

  • News Writer, Creative Services Writer/ Producer, National Branding Liaison

    • 2005 - 2007
    • Hamilton/Halton/Niagara

    Producer and content author for live newscast, promotions, commercials and public service announcements.

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  CBC Television

  • Toronto

  • Producer

    • 2003 - 2003
    • Toronto

    Monitor and evaluate news stories from around the world. Compiled regionally relevant stories for various audiences across Canada. Forecast developing stories, gather visuals and clips.

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  CHCH

  • Writer/Producer/Lineup Editor/Overnight Assignment Editor - CHCH Morning Live

    • Jan 2001 - Jan 2002

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  CHUM Television

  • Ottawa, Canada Area

  • Assignment Editor

    • 1998 - 1999
    • Ottawa, Canada Area

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  Global News

  • Montreal, Canada Area

  • Production Assistant

    • 1997 - 1998
    • Montreal, Canada Area

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  CTV News

  • Montreal, Canada Area

  • Production Assistant

    • 1995 - 1997
    • Montreal, Canada Area