Experience

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  Springs Edibles

  • Pakistan

  • General Manager Sales & Marketing

    • Sep 2023 - Present
    • Pakistan

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  M.M. Ghee Mill (Pvt) Ltd - a subsidary of M.M. Group

  • Karāchi, Sindh, Pakistan

  • General Manager Sales & Marketing

    • Jan 2013 - Sep 2022
    • Karāchi, Sindh, Pakistan

    - A magnificent growth & exceptional achievement at M.M. Securities (Pvt.) Ltd., I have assigned a new Project that is M.M. Ghee Mill (Pvt) Ltd. as General Manager Sales & Marketing with complete autonomy.- Lead change management mandate with the cultural shift from a trading mindset to a branding & consumer retailing model.- Spearheads a team of professionals and conceives result-oriented planning with effective bottom-line performance.- Breaking the Barriers - Setting Milestones successfully formulate & execute business strategy & project planning.- Designed, developed and established Active Canola, leading the brand with dignity to mark its existence in the highly saturated market with limited budgets.- Smartly inducted and managed Brand positioning, boosting sales and customer retention at Imtiaz Supermarket, Utility Stores Corporation, Chase up stores, Directorate Procurement (Pakistan Army / Navy / Pakistan Air Command) in general trade & market while directing its sales, marketing, commercial, and distribution units.- Boost the brand image of Active Canola as a reliable trademark within three years while directing its sales across Pakistan.- Deliver top line till bottom sales point with Edge strategies (Every Day Great Execution) to satisfy both ends customer & consumer by TMA - trade marketing activities, JBP - Joint Business Planning, OSA – On Shelf Availability, SOS – Speed of Supply, PCM - Perfect Customer Model, Assortment process etc.- Magnified 4X sales of the brand within two years while managing all the risks to enter as a new brand in the market.- Use strategic planning and meticulous tactical analysis to reach the target audience while augmenting brand reliability.

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  M. M. Securities (Pvt) Ltd - Member of PSX, PMEX and a subsidary of M.M. Group

  • Karachi, Pakistan

  • Head of Sales & Marketing

    • Jan 2009 - Dec 2012
    • Karachi, Pakistan

    - Managed the corporate brokerage house of Pakistan Stock Exchange Limited and Pakistan Mercantile Exchange Limited.- Initiated a dynamic plan of developing equity and commodities desk to facilitate the business.- Enhanced the portfolio of the brokerage house by attracting esteemed profile corporate, retail, and high-net-worth clients.- Developed and established PIM Perfect Investment Model with ALI age-line risk management, providing hedging, SIO structured Investment options, CTF - Carryover Transaction financing.- Actively engaged in equity and commodity trade, promoting brand reliability and authenticity.- Worked side by side with top management in corporate finance, financial and economic research.

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  Noman Abid and Company Limited - a subsidiary of Noman Builders and Developers

  • Karachi, Pakistan

  • Vice President – Head of Brokerages

    • Mar 2003 - Dec 2008
    • Karachi, Pakistan

    - Managed the corporate brokerage house of Pakistan Stock Exchange Limited.- Actively took part in portfolio management, investment advisory, structured deals, hedging, and arbitrage.- Being responsible for fund placement advisory provided the business with top-notch reliable clients.- Proved as a valuable resource in the money market, financial and economic research, stock equity, corporate finances, and fixed income advisory.

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  Arshad Amjad & Abid Private Limited

  • Karachi, Pakistan

  • Assistant Manager Finance

    • Jan 1996 - Jun 1999
    • Karachi, Pakistan

    - Received “Employee of the Month” award in 1997 and 1998 by the Managing Director.- Solely handled subscription billing platform for decoded channels to the dealers.- Actively worked as a credit recovery resource and reconciliation of customer accounts.- Played a major part in billing, preparation of accounts, and audit.